OUR COMPANY
Initiative celebrates diversity in an inclusive environment where all of our 6,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.
We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Media responsibility is at the forefront of everything we do, whether it’s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability.
Our agency celebrates diversity in an inclusive environment where all of our 6,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.
We make a promise to our people that we double down on seeing, celebrating & elevating all the things that make you, uniquely you. And just as we do for our brands and clients, we connect our people to the journeys that matter in building a meaningful career.
There are four I’s in Initiative and these represent our core values and behaviors.
➢ INDIVID[YOU]ALITY – you bring your genuine and unique self to and into the work, every day.
➢ INSTINCT – you’re tuned in and armed with intelligence; you have a bias for action – shit happens when you’re around.
➢ IMAGINATION – your ability to imagine and bring to life the ideas, solutions, and the future of Initiative, makes us THE create media agency in the world.
➢ IMPACT! – you care deeply about the impact you have on our clients, their customers, our community, the media landscape and our world at large.
DISCIPLINE OVERVIEW: COMMUNICATIONS DESIGN
Communications design is the discipline and practice of crafting how a brand idea will be delivered through communications across an owned, earned and paid ecosystem in order to achieve a desired behavioral outcome.
Initiative’s Communications Design team is creating the future of planning. Borrowing skills from User Experience, Digital, Public Relations and Content, these media professionals are responsible for curating how people connect and participate with brands through culturally rich ideas. Instead of considering the experience of a brand in components (media / channel planning), Communications Designers think about brand experience in totality (ecosystem planning) ensuring every encounter is useful and impactful.
The Communications Design team dynamically brings brands to life through their actions. They:
- Are experts in consumer and communications behavior, and how changes in behaviors are creating new opportunities for connection
- Lead the creation of the dynamic ecosystem approach to deliver a strategy
- Work with partners (media, creative, technology, platforms, Specialty Business Units) to curate how a brand should connect within culture
- Lead the identification of the right audiences to address how to meet business goals, and guide the quantification of connection encounters holistically
- Champion innovative, forward thinking activities that help brands create value with their audience.
ROLE OVERVIEW: MANAGER, COMMUNICATIONS DESIGN
As Manager, you are responsible for managing the production and application of accurate and insightful consumer, cultural, media and market intelligence to contribute to an impactful communications ecosystem for your client. You will be supporting the team’s efforts to ensure brilliant strategy, design, flawless execution, and most importantly, delivery on KPIs and business results for your client.
You are the day-to-day contact for the client and the internal team. You are supporting the Associate Director manage planning across disciplines to ensure everything is operating smoothly, accurately, and on deadline. You are learning to be an authority on your client’s business to the agency and an authority on Initiative and the SBUs to the clients.
In this role, you are responsible for the preparation of the communications flowchart, and ensuring the communications plan is built on solid, data rich fundamentals that help brands grow. Working with partnerships, media vendors, and your communications design team, you ensure the accuracy of the inputs required for the development of the flowchart, and are responsible for ensuring any changes made to the approach are reflected in the plan.
As Manager, you are an expert in the Initiative design process, tools and techniques, and how to best apply and adapt these for a given scenario. You are a gifted planner who is able to synergize multiple data points into cohesive story around the communications idea. You are a strong and nurturing manager, able to ensure your support design talent are able to produce high quality planning inputs that result in an effective, culturally resonant, highly connected communications solution.
ROLE AND RESPONSIBILITIES:
Client
- Responsible for the delivery of accurate, impactful inputs that power the client’s communications plan and grow their business
- Responsible for the timely, accurate delivery of day to day requests from the client and team
- Responsible for regular trend identification, culture and competitive analysis for client
- Begins to build relationships with day to day leads on the client side, as well as with clients’ partner agencies
- Project manages all client proposals, recommendations and points of view
- Manages and is accountable for ensuring best in class financial stewardship (PO process, media budget management, client billing, billing discrepancies)
Internal
- Day to day project management support across the full integrated client team
- Work with the Associate Director and Partnerships team to develop the RFP to develop the best possible plan for the communications idea
- Attend client briefings, summarize all client needs and objectives to Client Advice senior leaders and to the integrated Strategy, Communications Design and Partnership leads
- Build relationships and support the needs of all discipline team members that work with your client(s)
- Support your Associate Director in leading key projects and internal timelines
Commercial
- Contribute to the profitability of primary accounts, and involvement of SBU
New Business
- Contributor to new business as required
Key Performance Indicators (KPI’s):
- Client
- Contribute key media inputs for best in class communications planning solutions that propel the communications idea
- Able to effectively lead the management of the client’s communications budget to successful outcomes
- Accurately and effectively manage client’s day to day communications design product requirements
- Internal
- Able to successfully manage Communications Design planning outputs from team
- Key contributor to RFP process, including briefing and partner selection together with Partnership colleagues (may oversee this on smaller briefs / accounts)
- Able to deploy tools and techniques to deliver best in class communications planning outcomes across OESP
- Commercial
- Contributor to SBU revenue growth via communications design (client base)
- Contributor to organic revenue growth from communications design scope (client base)
QUALIFICATIONS:
- Experience in integrated planning role in media, publisher / vendor, or communications discipline (digital, content)
- Media planning skills must be polished or able to be developed
- Category or audience experience as relevant per assignment
- Experience in managing or developing staff
- Ability to delegate and oversee direct reports
- Excellent written, verbal communication and presentation skills
- Strong time-management and organizational skills
- Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)
- Proven problem solving ability
- Ability to work successfully within a team, handling multiple projects and meeting tight deadlines under pressure
Employee Transparency
At IPG Mediabrands, we celebrate differences and believe this makes us stronger. IPG Mediabrands are equal-opportunity employers committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.
Please reach out to our Talent Inclusion Specialist Jess at Jess.Richardson@mbww.com if you would like to have a confidential conversation regarding any adjustments that would ensure our recruitment process is accessible for you. Please note requesting a reasonable adjustment will not affect your application.
The Perks
We aim to provide all our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency. When you join us, we want to make sure you feel valued – and that you are rewarded for your fantastic work. So, we also offer a range of benefits:
- Flexi–leave, with 25 days annual leave to be taken as minimum. In addition to your holiday entitlement, the office usually closes between Christmas & New Year
- Free breakfast and free lunch
- Early finish Fridays
- Core Hours (Mon-Thurs, flexible start/finish times)
- Retail discounts
- Electric vehicle salary sacrifice car scheme
- Wellbeing programme, including Headspace & flu jabs
- Interest free season ticket loan
- Paid time off for Volunteering
- Group Income Protection
- Life Assurance
- Private Medical Insurance or Health Cash Plan (dependent on level)
- Group Personal Pension Plan with matched contributions from 3-6%
- Generous Parental Leave & Pay
- Independent mortgage advice
- Financial education
- Employee Assistance Programme
- Free eye tests
- Flexible benefits including Dental, Travel insurance, Cycle to Work, Gym Discounts and many more!
