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Digital Media Specialist
Remote Optional
Posted on 7/27/2022
Chicago, IL, USA
Experience Level
Desired Skills
  • 2+ years of experience in digital media planning and buying, with site direct and programmatic being a plus
  • An understanding and interest in programmatic and RTB
  • A true thirst to understand technology and strategy, while excelling in data quantifying
  • Experience in Demand Side Platform executions and knowledge of operations
  • Strategic thinking and proactive client service skills
  • Proven communication skills, particularly in a client facing matter
  • Strong issue resolution and problem solving capabilities
  • Ability to work well in a cross functional team environment
  • Professional and advanced skills in Excel
  • Completing RFPs, evaluating and using any necessary syndicated research to help build rationale for the recommended media strategies
  • Developing and helping deliver media recommendations to clients
  • Maintaining a strong understanding of the digital media landscape and the latest Basis products and solutions
  • Ensuring media strategies are aligned to KPIs to drive optimal campaign performance
  • Executing both site direct and programmatic media buys
  • Monitoring campaign performance and owning all programmatic optimizations
  • Cultivating an understanding of how all digital channels work together to deliver a holistic media plan, including paid search and social
  • Providing mentoring and guidance to Digital Media Associates and working alongside an internal cross-functional team of campaign ads ops specialists, campaign performance analysts, and search and social specialists
  • Adopting new processes or workflow modifications as introduced to ensure consistent and repeatable processes are used across regions
  • Ensuring high levels of campaign performance, client satisfaction, and retention are delivered, while working hand-in-hand with their Manager and Client Development team members
  • By presenting media recommendations and participating in client facing activities as needed
Desired Qualifications
  • Hands on DSP experience
  • Knowledge of Basis or attendance to Basis Certified
Basis Technologies
Cloud-based workflow automation
Company Overview
Centro's technology platform, Basis, is an advertising solution unifying programmatic buying, workflow automation and business intelligence.