Full-Time

Director – Content Marketing and Thought Leadership

Posted on 2/3/2025

League

League

201-500 employees

Digital platform connecting healthcare providers and consumers

AI & Machine Learning
Healthcare

Compensation Overview

$136k - $205.2kAnnually

Senior

Remote in USA

US applicants only; compensation range is specific to US locations.

Category
Content Strategy
Editing & Proofreading
Content & Writing
Copywriting
Required Skills
Market Research
SEO
Data Analysis

You match the following League's candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • 6+ years of experience in content marketing or thought leadership, healthcare industry knowledge is a must.
  • Proven track record of developing and executing successful content strategies that drive measurable results.
  • Excellent writing, editing, and communication skills, with a keen eye for detail.
  • Strong understanding of SEO best practices and content optimization techniques.
  • A passion for healthcare innovation and a desire to make a difference.
  • A self-starter with a can-do attitude who thrives in a fast-paced, dynamic environment.
Responsibilities
  • Work with executive stakeholders to break down complex narratives into simple, compelling ideas.
  • Develop and execute a comprehensive content marketing strategy that positions League as the category leader in healthcare consumer experience.
  • Oversee the production of high-quality written and visual content, including blog posts, white papers, ebooks, webinars, infographics, and videos.
  • Conduct market research and analyze industry trends to develop unique insights and thought leadership pieces that resonate with target audiences.
  • Collaborate with internal stakeholders (sales, product marketing, etc.) and external partners to ensure content aligns with business objectives and brand guidelines.
  • Track and analyze content performance, using data to optimize strategies and maximize impact.
  • Implement SEO best practices to increase organic traffic and visibility.

League.com connects healthcare providers with consumers through a digital platform focused on enhancing customer experience in the healthcare sector. The platform integrates various systems, allowing healthcare brands to create personalized experiences for patients and employees. It utilizes machine learning to tailor interactions, ensuring that users receive relevant support throughout their healthcare journey. Unlike many competitors, League.com can adapt quickly to changing digital strategies and can be deployed in under six months. The company's goal is to improve patient engagement, reduce healthcare costs, and foster loyalty among users by providing member-centric experiences.

Company Stage

Debt Financing

Total Funding

$166.4M

Headquarters

Toronto, Canada

Founded

2014

Growth & Insights
Headcount

6 month growth

0%

1 year growth

-1%

2 year growth

-2%
Simplify Jobs

Simplify's Take

What believers are saying

  • League secured a $100 million credit facility to fuel AI product development.
  • The platform reached 40 million contracted users, showing significant growth potential.
  • Partnerships with companies like XO Health expand League's market reach.

What critics are saying

  • Increased competition from emerging digital health platforms could erode market share.
  • Data privacy concerns and regulatory changes may impact League's operations.
  • Rapid technological advancements require continuous investment to maintain competitiveness.

What makes League unique

  • League offers a flexible platform integrating third-party and proprietary systems.
  • The platform uses machine learning for hyper-personalized healthcare experiences.
  • League's rapid deployment capability allows for platform setup in under six months.

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Benefits

Personalized benefits plan

Health, Lifestyle & Learning spending accounts

Flexible medical and dental plans

Fertility treatment support

Paid parental leave and baby bonus

Unlimited PTO

Free mental health counselling and support

Employee Stock Option Program

Exclusive access to a curated wellness marketplace

Sabbatical program

RRSP/401K accounts

High-impact onboarding

Extra-long holiday weekends

Mental health (wellness) days