Full-Time

Director – Content Marketing and Thought Leadership

Confirmed live in the last 24 hours

League

League

201-500 employees

Digital platform connecting healthcare providers and consumers

Compensation Overview

$136k - $205.2kAnnually

+ Bonus + Employee Stock Options

Senior

Remote in USA

US applicants only; the job is remote but candidates must be based in the United States.

Category
Content Strategy
Content & Writing
Copywriting
Required Skills
Market Research
SEO
Data Analysis
Requirements
  • 6+ years of experience in content marketing or thought leadership, healthcare industry knowledge is a must.
  • Proven track record of developing and executing successful content strategies that drive measurable results.
  • Excellent writing, editing, and communication skills, with a keen eye for detail.
  • Strong understanding of SEO best practices and content optimization techniques.
  • A passion for healthcare innovation and a desire to make a difference.
  • A self-starter with a can-do attitude who thrives in a fast-paced, dynamic environment.
Responsibilities
  • Work with executive stakeholders to break down complex narratives into simple, compelling ideas.
  • Develop and execute a comprehensive content marketing strategy that positions League as the category leader in healthcare consumer experience.
  • Oversee the production of high-quality written and visual content, including blog posts, white papers, ebooks, webinars, infographics, and videos.
  • Conduct market research and analyze industry trends to develop unique insights and thought leadership pieces that resonate with target audiences.
  • Collaborate with internal stakeholders (sales, product marketing, etc.) and external partners to ensure content aligns with business objectives and brand guidelines.
  • Track and analyze content performance, using data to optimize strategies and maximize impact.
  • Implement SEO best practices to increase organic traffic and visibility.

League.com connects healthcare providers with consumers through a digital platform focused on enhancing customer experience in the healthcare sector. The platform integrates various systems, allowing healthcare brands to create personalized experiences for patients and employees. It utilizes machine learning to tailor interactions, ensuring that users receive relevant support throughout their healthcare journey. Unlike many competitors, League.com can adapt quickly to changing digital strategies and can be deployed in under six months. The company's goal is to improve patient engagement, reduce healthcare costs, and foster loyalty among users by providing member-centric experiences.

Company Size

201-500

Company Stage

Debt Financing

Total Funding

$166.4M

Headquarters

Toronto, Canada

Founded

2014

Simplify Jobs

Simplify's Take

What believers are saying

  • League's user base grew 160% year-over-year, reaching 40 million contracted users.
  • Strategic partnerships with Arcadia enhance personalized health recommendations and outcomes.
  • Investment from Morningside expands League's partner network and personalization capabilities.

What critics are saying

  • Increased competition from AI-powered healthcare platforms may erode League's market share.
  • Reliance on AI for healthcare recommendations may face regulatory challenges.
  • Rapid growth may strain League's operational capabilities and integration with new acquisitions.

What makes League unique

  • League offers a flexible platform integrating third-party and proprietary systems.
  • The platform uses machine learning for hyper-personalized healthcare experiences.
  • League's platform can be built and deployed in under six months.

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Benefits

Personalized benefits plan

Health, Lifestyle & Learning spending accounts

Flexible medical and dental plans

Fertility treatment support

Paid parental leave and baby bonus

Unlimited PTO

Free mental health counselling and support

Employee Stock Option Program

Exclusive access to a curated wellness marketplace

Sabbatical program

RRSP/401K accounts

High-impact onboarding

Extra-long holiday weekends

Mental health (wellness) days

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

-1%

2 year growth

-3%
PR Newswire
Mar 6th, 2025
League Unveils New Ai-Powered Suite To Enable Frictionless Care Navigation And Health Engagement

Announces New Agentic APIs, Partner Network and Availability of League AI Health Actions and Benefits AI GuideMIAMI, March 6, 2025 /PRNewswire/ - At its 4th annual League Connect conference, League , the leading healthcare consumer experience (CX) platform, today announced significant platform advancements, including launch of AI Health Actions and a Benefits AI Guide. These new offerings are powered by League Intelligence, a collection of large language models, machine learning capabilities, and comprehensive data sets designed to deliver hyper-personalized health engagement through anticipatory recommendations. League also provided a glimpse into its future innovation roadmap, announcing four major advancements coming in 2025, including League Agentic APIs.Navigating today's complex healthcare landscape is challenging, leaving many feeling lost and unmotivated. New research suggests that a staggering 130 million American adults are disengaged in their health. The AI capabilities unveiled today are built to tackle this issue head-on and motivate action. Early data shows users are 3x more likely to participate in a health program when leveraging League's new AI capabilities."League has long recognized the power of personalization in driving health engagement, and our AI offerings are delivering on that promise," said Michael Serbinis, Founder and CEO of League

Hit Consultant
Mar 6th, 2025
League Unveils Ai-Powered Platform Enhancements For Care Navigation

What You Should Know:– League, a healthcare consumer experience (CX) platform announced significant advancements in its AI-powered offerings at its 4th annual League Connect conference.– The company launched AI Health Actions and a Benefits AI Guide, both designed to deliver hyper-personalized health engagement and streamline care navigation for consumers.Addressing Healthcare DisengagementNavigating the complex healthcare landscape can be overwhelming for many individuals, leading to disengagement and missed opportunities for preventative care. League’s new AI-powered solutions aim to address this challenge by providing personalized guidance and support, making healthcare more intuitive and accessible.AI Health ActionsPowered by League’s proprietary health data platform, AI Health Actions delivers personalized, actionable insights to guide members through their healthcare journey. By applying behavioral science principles, including gamification and rewards, the feature encourages healthy behaviors and proactive engagement.Benefits AI GuideThe Benefits AI Guide is an AI-powered chatbot that provides instant answers to member questions about their health plan, including eligibility, coverage details, and claims. This conversational interface empowers members to self-serve and access personalized information effortlessly.League’s Future Innovation RoadmapLeague also provided a glimpse into its future innovation roadmap, announcing four major advancements coming in 2025:League Agentic APIs: Will enable AI-based healthcare interactions and power the next generation of personalized healthcare assistants.Will enable AI-based healthcare interactions and power the next generation of personalized healthcare assistants. AI Caregiver Experience: A comprehensive digital experience designed to streamline caregiver responsibilities.A comprehensive digital experience designed to streamline caregiver responsibilities. AI Care Finder: An intelligent search tool that matches individuals with providers based on their unique needs and preferences.An intelligent search tool that matches individuals with providers based on their unique needs and preferences

League
Mar 6th, 2025
League unveils new AI-powered capabilities to enable care navigation and health engagement

At its 4th annual League Connect conference, today League Inc. announced significant platform advancements, including launch of AI Health Actions and a Benefits AI Guide.

PR Newswire
Mar 3rd, 2025
League And Arcadia Partner To Enable Consumer Health Engagement With Ai And Longitudinal Data

Collaboration will enable payers and providers to close care gaps, improve outcomes, and reduce costsLAS VEGAS, March 3, 2025 /PRNewswire/ - League , the leading healthcare consumer experience (CX) platform, and Arcadia, a leading healthcare data platform, today announced a strategic partnership expected to use data and AI to redefine how consumers engage with their healthcare. The collaboration intends to combine League's CX and AI capabilities with Arcadia's comprehensive longitudinal patient records to deliver actionable individualized health recommendations. The partnership is expected to enable healthcare organizations to close care gaps, drive improved outcomes, and elevate the consumer experience.As the healthcare industry shifts towards consumer-centric, data-informed health engagement , payers and providers face a critical challenge: transforming raw data into effective, personalized interactions that drive action. This disconnect often leads to missed opportunities to capture risk, close care gaps, and deploy preventive interventions."The League platform has a proven ability to engage members and drive action, with engagement rates six times the industry average and a 54% health action completion rate," said Michael Serbinis, Founder and CEO of League. "This is just the beginning; last year alone, we made over 100 million recommendations to healthcare consumers. By partnering with Arcadia, a true leader in healthcare data, we'll be able to personalize these recommendations in ways never before possible."Integrating longitudinal patient data from Arcadia with League's CX platform will allow healthcare organizations to provide individualized, proactive health recommendations and activate consumer engagement through AI and behavioral science

Hit Consultant
Mar 3rd, 2025
Arcadia Partners With League For Ai-Powered Consumer Health Engagement

What You Should Know:– League, a healthcare consumer experience (CX) platform, and Arcadia, a prominent healthcare data platform announced a strategic partnership to transform how consumers engage with their healthcare.– The collaboration will combine League’s CX expertise and AI capabilities with Arcadia’s comprehensive longitudinal patient records to deliver personalized health recommendations and drive better outcomes.The Challenge of Consumer-Centric HealthcareThe healthcare industry is undergoing a shift towards a more consumer-centric approach, with an increased focus on personalized care and data-driven decision-making. However, many healthcare organizations struggle to effectively utilize patient data to create meaningful and engaging experiences for consumers.This partnership between League and Arcadia aims to address this challenge by:Integrating data: Combining Arcadia’s rich longitudinal patient data with League’s CX platform to create a comprehensive view of the consumer’s health journey.Combining Arcadia’s rich longitudinal patient data with League’s CX platform to create a comprehensive view of the consumer’s health journey. Leveraging AI: Utilizing AI to analyze data and generate personalized health recommendations and insights.Utilizing AI to analyze data and generate personalized health recommendations and insights. Driving action: Employing behavioral science and AI to activate consumer engagement and encourage healthy behaviors.“A complete view of a patient created by aggregating claims, clinical, and other relevant healthcare data improves the accuracy of AI-generated recommendations and allows for an experience that’s more tailored to the consumer’s true needs,” said Michael Meucci, President and CEO of Arcadia. “Functionally, Arcadia acts as the data and analytics hub to provide longitudinal patient records that will drive League’s consumer application with AI-based personalization and engagement to improve the patient experience. We expect our partnership to propel the industry forward by further tapping AI to transform healthcare to be more personalized and consumer-focused.”