Full-Time
Demand Generation Manager OR Director
Confirmed live in the last 24 hours
Crux Informatics
51-200 employees
Cloud-based data integration and operations platform
Compensation Overview
$135k - $180kAnnually
Senior, Expert
Remote in USA
Remote options available in NYC or SF.
- 5+ years of experience in demand generation and content marketing, preferably start-up environment adept at developing, executing, and measuring innovative and results-focused demand programs and campaigns
- Digital Marketing Expertise: Strong knowledge of various digital marketing channels and tactics, including content marketing, SEO, PPC, ABM email marketing, social media, and marketing automation
- Deep understanding of digital marketing tools and platforms such as (Google Analytics, Webflow, Salesforce, SEMRush, etc.)
- Background in advising, developing, and distributing compelling and relevant content, including blog posts, whitepapers, case studies, webinars, and other assets, to attract and engage potential customers
- Exceptional communication and interpersonal abilities
- Strategic thinking and creative problem-solving skills
- Ability to analyze data and derive insights
- Strong project management and organizational skills
- Develop and execute a comprehensive demand generation strategy aligned with the company’s business goals
- Oversee and execute on creation and management of content across various platforms (blogs, social media, website, etc.), ensuring it aligns with our brand voice and marketing goals
- Collaborate with Sales and Product teams to execute targeted campaigns that resonate with our audience and drive leads
- Work with our partner ecosystem on lead generation and joint campaigns, events, etc.
- Utilize SEO, SEM, and other digital marketing techniques to increase visibility and engagement
- Analyze market trends and customer insights to continuously improve strategy and content
- Track and report on campaign performance, using data to optimize future marketing efforts
- Assist in managing budgets and allocate resources effectively to maximize ROI
Crux Informatics operates a cloud-based platform that focuses on data integration and operations, primarily serving clients in the data analytics market, including large financial companies. The platform simplifies data ingestion from various sources, allowing businesses to reduce their operational burdens and concentrate on more valuable tasks. It features automatic schema detection, delivery schedule inference, and lifecycle management, which help clients quickly build data pipelines from external sources. Additionally, Crux offers a private catalog of linked data products to improve data discoverability and provides services for enriching, validating, and transforming datasets. This enables clients to combine different data sources and speed up their analytics processes. Crux Informatics distinguishes itself from competitors by its customer-centric approach, aiming to meet the specific data needs of its clients and facilitate faster access to analytics-ready datasets.
Company Stage
Series B
Total Funding
$142M
Headquarters
New York City, New York
Founded
2017
6 month growth
↓ -3%1 year growth
↓ -10%2 year growth
↓ -7%
Simplify's Take
What believers are saying
- Crux raised $50M to accelerate roadmap development and marketing.
- Partnership with Danel Capital highlights AI-driven analytics importance.
- Crux's Data Sustainability Summit focuses on growing ESG data integration demand.
What critics are saying
- Increased competition from emerging data integration platforms.
- Dependence on major financial backers like Citi and Goldman Sachs.
- Growing data privacy regulations could increase operational costs.
What makes Crux Informatics unique
- Crux automates data pipeline development, reducing operational burdens for clients.
- The platform offers automatic schema detection and delivery schedule inference.
- Crux provides a private catalog of linked and matched data products.
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