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Full-Time

Director OR Manager of Demand Generation

Posted on 10/1/2024

Crux Informatics

Crux Informatics

51-200 employees

Cloud-based data integration and operations platform

Data & Analytics
Enterprise Software

Compensation Overview

$135k - $180kAnnually

Senior, Expert

Remote in USA

Remote options available in NYC or SF.

Category
Growth Marketing
Copywriting Marketing
Growth & Marketing
Required Skills
Sales
Lead Generation
Hubspot
SEO
Salesforce
Marketing
Google Analytics
Requirements
  • 7+ years of experience in demand generation and content marketing, preferably start-up environment
  • Adept at developing, executing, and measuring innovative and results-focused demand programs and campaigns
  • Digital Marketing Expertise: Strong knowledge of various digital marketing channels and tactics, including content marketing, SEO, PPC, ABM email marketing, social media, and marketing automation
  • Deep understanding of digital marketing tools and platforms (Google Analytics, Hubspot, Salesforce, SEMRush, etc.)
  • Background in overseeing the creation of compelling and relevant content, including blog posts, whitepapers, case studies, webinars, and other assets, to attract and engage potential customers
  • Exceptional communication and interpersonal abilities
  • Strategic thinking and creative problem-solving skills
  • Ability to analyze data and derive insights
  • Strong project management and organizational skills
Responsibilities
  • Develop and execute a comprehensive demand generation strategy aligned with the company’s business goals
  • Oversee the creation and management of content across various platforms (blogs, social media, website, etc.), ensuring it aligns with our brand voice and marketing goals
  • Collaborate with Sales and Product teams to create targeted campaigns that resonate with our audience and drive leads
  • Work with our partner ecosystem on lead generation and joint campaigns, events, etc.
  • Utilize SEO, SEM, and other digital marketing techniques to increase visibility and engagement
  • Analyze market trends and customer insights to continuously improve strategy and content
  • Track and report on campaign performance, using data to optimize future marketing efforts
  • Manage budgets and allocate resources effectively to maximize ROI

Crux Informatics provides a cloud-based platform for data integration and operations, helping clients, including Fortune 500 financial companies, streamline data ingestion from various sources. The platform features automatic schema detection and lifecycle management, allowing users to quickly build data pipelines. It also offers a private catalog for enhanced data discoverability and services for enriching and transforming datasets. The company's goal is to meet customer data needs and accelerate access to analytics-ready datasets.

Company Stage

Series B

Total Funding

$167.5M

Headquarters

New York City, New York

Founded

2017

Growth & Insights
Headcount

6 month growth

2%

1 year growth

-8%

2 year growth

-2%
Simplify Jobs

Simplify's Take

What believers are saying

  • Crux's recent $50M funding and $75M in bookings indicate strong financial health and growth potential.
  • The addition of industry veterans like Gregg Holzrichter and Dan Lynn to the leadership team strengthens Crux's strategic capabilities.
  • New services like Crux Data Protect and Crux Wrangle demonstrate the company's commitment to innovation and addressing client needs.

What critics are saying

  • The competitive landscape in data integration and analytics is intense, requiring Crux to continuously innovate to maintain its edge.
  • Rapid growth and scaling efforts may lead to operational challenges and integration issues.

What makes Crux Informatics unique

  • Crux Informatics excels in simplifying data ingestion and integration, reducing operational burdens for clients, unlike competitors who may offer more fragmented solutions.
  • Their private catalog of linked and matched data products enhances data discoverability, setting them apart from other data integration platforms.
  • The company's focus on automatic schema detection and lifecycle management allows for rapid data pipeline creation, a significant advantage over traditional methods.