Full-Time
Retention Marketing Specialist
Marketing, Customer Experience
Posted on 8/23/2025
Meds
11-50 employees
Integrated online medical care and pharmacy
No salary listed
Austin, TX, USA
In Person
 Growth & Marketing (1) |
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- 4–6+ years of experience in retention, lifecycle, or CRM marketing, ideally in a DTC or subscription-based business
- Hands-on experience with marketing automation platforms (e.g., Klaviyo, Braze, Iterable)
- Strong understanding of customer segmentation, engagement strategy, and retention levers
- Proven ability to build and execute multi-channel lifecycle campaigns
- Analytical mindset with the ability to interpret performance data and optimize accordingly
- Strong collaboration skills with Product, CX, and Creative teams
- Own and execute end-to-end customer retention strategies across onboarding, engagement, and reactivation
- Develop and launch lifecycle campaigns across email, SMS, push, and in-app channels
- Partner with Product and CX to reduce friction points and improve customer satisfaction (NPS, CSAT)
- Segment audiences based on engagement, behavior, and churn risk to deliver personalized experiences
- Build, test, and optimize win-back, loyalty, and referral programs
- Monitor and report on retention KPIs such as churn rate, repeat purchase rate, and LTV
- Leverage insights from analytics and testing to continuously improve lifecycle performance
Meds.com coordinates several U.S. businesses to guide a patient through the full health journey, from education and diagnosis to medical consultation, prescribing, and pharmacy. Its platform connects these steps to create a seamless patient experience across services. Rather than focusing on a single service, Meds combines education, clinical care, prescription handling, and pharmacy within one ecosystem and continues to add new drugs, indications, and consumer brands. The company differentiates itself by the vertical integration of the patient journey—covering information, diagnosis, prescription, and fulfillment through connected offerings—instead of relying on separate, unconnected providers. Its goal is to broaden treatment options and accessibility by expanding its drug portfolio and consumer brands while improving patient outcomes through integrated care.
Company Size
11-50
Company Stage
N/A
Total Funding
N/A
Headquarters
Austin, Texas
Founded
2015
Simplify's Take
What believers are saying
- Generic drugs cost 80-85% less than branded, expanding Meds' cost-saving offerings.
- Pharma trends emphasize AI-driven innovation and direct-to-patient models boosting Meds.
- Precision medicine with 3,500 medications in development accelerates Meds' pipeline.
What critics are saying
- Viatris undercuts Meds' top drugs by 80-85%, eroding share in 6-12 months.
- Patent expirations on Abilify equivalents slash branded sales in 12-18 months.
- RxAssist shifts patients to competitor generics, eroding loyalty in 3-6 months.
What makes Meds unique
- Meds leverages FDA generic lists for strategic partnerships with brand manufacturers.
- Meds utilizes RxAssist database to connect patients with affordability programs.
- Meds adopts HealthWarehouse model for 30-90% savings in direct-to-consumer sales.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
401(k) Company Match
401(k) Retirement Plan
Paid Vacation
Paid Sick Leave
Meal Benefits