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Full-Time

Senior Product Data Analyst

Confirmed live in the last 24 hours

Customer.io

Customer.io

201-500 employees

Marketing automation for customer engagement

Consulting
Consumer Software

Compensation Overview

$140kAnnually

Senior, Expert

Remote in USA

Candidates should be based in UTC -4 to -7 (North or South America) to maximize working hours overlap.

Category
Data Management
Data Science
Data Analysis
Data & Analytics
Required Skills
Mixpanel
SQL
Data Analysis
Requirements
  • 6+ years of data analysis experience, leveraging descriptive and predictive data techniques
  • 4+ years of experience focused on feature and usage metrics, A/B testing, conversion and retention, segmentation, and developing user archetypes and their usage patterns
  • 2+ years of experience supporting product teams
  • 2+ years of experience uncovering data insights to form hypothesis, designing product experiments, evaluating results and making recommendations
  • Multiple years of experience working with Product Analytics tools like Mixpanel and Amplitude and a point of view on what belongs there vs a general purpose BI tool.
  • Fluency in SQL to query and dbt to transform data.
Responsibilities
  • Own our Product Analytics data catalogue and work with various EPD squads to ensure we’re tracking the right things in the right way to generate valuable insights.
  • Review our PLG customer journey, the data we have available, inclusive of quality, and make a plan to improve data quality and comprehensiveness to deliver a clean PLG channel dashboard and funnel.
  • Study our existing product analytics and usage data to align the team around specific “aha” moments that drive desired outcomes and metric definitions for those outcomes. You would then use these findings and metrics to, for example, work with our Growth squad to devise a series of experiments to decrease time to aha for newly onboarding self-serve customers.
  • Work with our Growth squad to create a framework for managing experiments within the PLG funnel and provide recommendations around the team’s experimentation calendar and specific experiments.
  • Work with various EPD squads to understand the impacts of changes to the product experience on outcomes like retention and customer experience or input metrics that drive those outcomes.
  • Solve other data problems for the company as-needed.

Customer.io is a marketing automation platform that helps businesses engage with their customers throughout their lifecycle. It allows companies to segment their audience based on real-time events, enabling personalized messaging that improves customer connections and engagement rates. Unlike many competitors, Customer.io offers A/B testing and professional support services to optimize marketing strategies. The goal is to empower businesses to send data-driven messages that enhance customer engagement and drive revenue.

Company Stage

Seed

Total Funding

$12.1M

Headquarters

Portland, Oregon

Founded

2012

Growth & Insights
Headcount

6 month growth

8%

1 year growth

14%

2 year growth

57%
Simplify Jobs

Simplify's Take

What believers are saying

  • The integration with Vision Pro opens up new avenues for innovative, data-driven VR marketing campaigns.
  • Customer.io's robust A/B testing capabilities enable continuous optimization of marketing strategies, potentially leading to higher engagement and conversion rates.
  • The launch of a Customer Data Platform (CDP) for real-time data activation enhances the platform's ability to deliver timely and relevant customer interactions.

What critics are saying

  • The rapidly evolving MarTech landscape requires constant innovation to stay ahead, posing a challenge for Customer.io to maintain its competitive edge.
  • Dependence on third-party integrations, such as with Twilio SMS, could lead to vulnerabilities and service disruptions.

What makes Customer.io unique

  • Customer.io's integration with Apple Vision Pro positions it uniquely in the VR marketing space, a frontier not yet widely explored by competitors.
  • The platform's ability to segment audiences based on real-time events allows for highly personalized messaging, setting it apart from more static marketing automation tools.
  • Customer.io's native integration with Twilio SMS and other gateways offers flexibility and compliance advantages that many competitors lack.