Full-Time

Senior Field Marketing Manager

Posted on 6/14/2024

Intenseye

Intenseye

51-200 employees

AI platform for workplace safety monitoring

Industrial & Manufacturing
AI & Machine Learning

Senior

New York, NY, USA

Requires in-office presence in New York City for three days per week.

Category
Brand & Creative Marketing
General Marketing
Growth & Marketing
Required Skills
Lead Generation
Hubspot
Salesforce
Requirements
  • 5+ years in a B2B Field Marketing role, in enterprise SaaS or a similar space
  • 1+ years in a fast-paced startup environment – and, more importantly, the drive, grit, and motivation to be an essential team player within this sort of environment
  • Demonstrated ability to ideate, develop, and execute a field marketing strategy
  • Demonstrated ability to collaborate across teams, functions, regions, and time zones
  • Strong communication & presentation skills – including public speaking, physical & virtual event hosting, content writing, and frequent inter-/intra-team engagement
  • Strong quantitative skills – including budget management, ROI calculations, and the ability to reliably track and report on field marketing KPIs
  • Competence with Salesforce, marketing automation platforms (preferably Hubspot), webinar platforms, and how these and other martech tools support the GTM motion
  • Willingness and ability to travel 10-20% of the time
  • Willingness and ability to embrace Intenseye’s hybrid work model by joining our team in-person at our New York City office 3 days per week (1250, Broadway)
Responsibilities
  • Developing and executing a robust field marketing strategy with a strong emphasis on trade shows, roadshows, internal customer events, summits, speaking engagements, roundtables, webinars, podcasts, and other types of physical and virtual events
  • Becoming a trusted, charismatic, and well-known “face” of Intenseye via a frequent and engaging presence at physical events, as a webinar & podcast host, and as a key liaison for vendors, partners, industry influencers, prospective customers, and more
  • Working with marketing stakeholders to incorporate tailored events into broader, integrative campaigns supporting product launches, brand awareness, demand & lead generation, customer advocacy, thought leadership, and other key initiatives
  • Collaborating closely with sales, SDR, customer success, and partnerships teams to foster information exchange, drive continuous improvement, and maintain ongoing alignment between field marketing efforts, market conditions, and broader GTM goals
  • Owning and ensuring the accuracy of all field marketing performance and budgetary metrics, as well as using those metrics to inform strategic decisions, optimize campaigns, identify and address areas for improvement, and unlock new opportunities.

Intenseye enhances workplace safety by using artificial intelligence to automate safety inspections and detect violations in real-time. The platform integrates with existing IP cameras, allowing businesses to utilize their current infrastructure without needing additional investments. It monitors video feeds to identify over 1500 types of safety violations with high accuracy. Clients, primarily in industrial and manufacturing sectors, subscribe to the service for features like real-time alerts, automated checks, and task management to ensure compliance. Intenseye's goal is to help businesses maintain safer work environments and reduce the risk of accidents.

Company Stage

Series B

Total Funding

$90.7M

Headquarters

New York City, New York

Founded

2018

Growth & Insights
Headcount

6 month growth

1%

1 year growth

12%

2 year growth

59%
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Simplify's Take

What believers are saying

  • Securing $64 million in Series B funding led by Lightspeed Venture Partners positions Intenseye for rapid growth and technological advancements.
  • The expansion of the NYC-based go-to-market executive team, including key hires in sales, partnerships, finance, and marketing, strengthens Intenseye's market presence and operational capabilities.
  • Recognition in Will Reed's Top 100 Class of 2023 highlights Intenseye's commitment to shaping the future of workplace culture and safety.

What critics are saying

  • The competitive landscape in AI-powered EHS solutions is growing, requiring Intenseye to continuously innovate to maintain its edge.
  • Rapid scaling and integration of new executive hires may pose challenges in maintaining cohesive company culture and operational efficiency.

What makes Intenseye unique

  • Intenseye leverages AI to provide real-time monitoring and automated safety inspections, distinguishing itself from traditional EHS solutions that rely on manual processes.
  • The platform's compatibility with 90% of existing IP cameras allows for seamless integration without additional infrastructure costs, a significant advantage over competitors requiring new hardware.
  • Intenseye's ability to detect over 1500 types of safety violations with up to 98% accuracy sets a high standard in the industry, validated by customer feedback.

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