Director – Lifecycle Marketing
Updated on 6/7/2023
San Francisco, CA, USA • New York, NY, USA
Experience Level
Desired Skills
  • 7+ years digital marketing experience with proven hands-on experience driving growth and retention via CRM, email marketing and customer segmentation
  • 3+ years in B2B marketing is required
  • Expertise and hands on experience with Salesforce and Salesforce Marketing Cloud is required
  • Experience with other CRM and messaging automation platforms such as Braze are a plus
  • Proven ability to manage and maintain strong cross-functional stakeholder relationships across multiple teams (product, BI, data, design, etc.) and an ability to coordinate timely feedback and approvals
  • Strong analytical skills with proven ability to translate performance metrics into actionable insights
  • Strong communication skills with an ability to communicate effectively across multiple levels of an organization
  • Lead the development of a holistic B2B CRM strategy, roadmap and execution of lifecycle messaging programs to drive awareness, engagement, retention and revenue
  • Bring campaigns to life by partnering closely with B2B leads/stakeholders across GoodRx including creative, product marketing, BI, product, engineering, data, and external vendors/agencies
  • Leverage Salesforce Marketing Cloud to execute personalized messaging journeys. Drive a technical roadmap and vision for B2B CRM in collaboration with product, engineering, and data teams
  • Develop effective segmentation strategies across healthcare provider (HCP) and healthcare professional audiences in support of our successful Provider Mode product and manufacturer solutions activations
  • Partner with business intelligence to develop analytical dashboards and ongoing reporting to derive data-driven insights and recommendations that will inform strategy and tactics
  • Ensure that marketing campaigns are being sent error free and implement new quality assurance processes as needed
  • Monitor blacklists, unsubscribes, churn, deliverability, and other related metrics to protect the health of the database
  • Implement new tools and features as needed to improve the effectiveness of marketing channels and development of internal documentation as needed
Desired Qualifications
  • Experience in mobile app marketing is a plus

501-1,000 employees

Prescription drug price tracking platform
Company Overview
GoodRx's mission is to build better ways for people to find the right care at the best price. GoodRx's healthcare marketplace platform offers solutions for consumers, employers, health plans, and anyone else who shares our desire to provide affordable prescriptions to all Americans.
  • Medical, dental, and vision insurance
  • 401(k) with a company match
  • ESPP
  • Unlimited vacation
  • "Take care of yourself" days
  • 11 paid holidays
Company Core Values
  • Put consumers first
  • Advocate for equity
  • Show ambition
  • Do good
  • Be accountable
  • Practice transparency
  • Deliver results