Senior Copywriter

Job Description:

Position Title: Senior Copywriter

Position Type: Full-Time

FLSA Classification: Exempt

Division: Communications

Department: Creative Services

Reports to: Creative Director 

 About Crystal Bridges & The Momentary:

Crystal Bridges is a museum of American art located in Bentonville, Arkansas. We explore the unfolding story of America by actively collecting, exhibiting, interpreting, and preserving outstanding works that illuminate the American heritage and artistic possibilities. Founded by Alice Walton in 2005, the museum opened in 2011 and is a public, non-profit charitable organization with free admission.

The Momentary is a venue for the music, art, and food of our time, and a catalyst for creativity and economic vitality. An extension to Crystal Bridges, the Momentary is a ‘living room’ where community gathers to be inspired, connected, and joyful. The Momentary enriches lives through music, art, and food experiences that inspire creativity, build community, and create joy. You belong here, make the most of this moment.

Position Summary:

As a Senior Copywriter at Crystal Bridges Museum of American Art and The Momentary, you will lead the development of compelling, campaign-driven advertising and marketing content that inspires record-breaking attendance and drives revenue growth. This role is responsible for crafting persuasive, brand-aligned copy across all marketing channels—including email, print, out-of-home, digital advertising, website, and video. With a sharp eye for storytelling and a strategic mindset, you’ll collaborate closely with cross-functional teams to bring exhibitions, programs, and initiatives to life through words that resonate and convert.

The Senior Copywriter will manage multiple, concurrent projects with agility and precision, each with distinct campaign goals, timelines, and creative requirements. In a fast-paced, deadline-driven environment, this role requires exceptional organizational skills and the ability to prioritize tasks, adapt quickly to shifting needs, and maintain high-quality output across all deliverables. The copywriter will collaborate closely with marketing, design, and production teams to ensure timely execution and alignment with strategic objectives.

Principal Responsibilities:

• Develop and execute campaign-driven advertising and marketing copy that aligns with brand voice and strategic goals across all platforms, including email, print, OOH, digital, website, and video.
• Collaborate with internal teams—including marketing, design, and strategy—to conceptualize and deliver compelling narratives that drive attendance and
• Manage multiple, simultaneous projects with varying timelines, priorities, and creative criteria in a fast-paced, deadline-driven environment.
• Translate complex ideas into clear, engaging, and actionable messaging tailored to diverse audiences.
• Ensure consistency and quality of copy across all touchpoints, maintaining brand standards and tone.
• Contribute to brainstorming sessions and creative reviews, offering strategic input and innovative ideas.
• Monitor performance of campaigns and content, using data and feedback to refine messaging and improve outcomes.
• Stay current on industry trends, audience behaviors, and cultural moments to inform relevant and resonant copywriting.
• Ensure all copy adheres to the established brand standards and tone of voice for Crystal Bridges Museum of American Art and The Momentary, maintaining consistency across all marketing channels and audience segments.
• Interpret and implement the creative direction set by the Creative Director and Chief Marketing Officer, aligning messaging with broader campaign strategies and institutional goals.
• Collaborate closely with the Creative Director to refine messaging, receive feedback, and contribute to the evolution of the brand’s storytelling approach.
• Copyedit all assigned projects to ensure clarity, grammatical accuracy, and factual correctness, maintaining the highest standards of quality and professionalism across all written materials.
• Participate in regular creative reviews and team meetings to align on campaign objectives, share progress, and incorporate feedback from stakeholders.
• Work cross-functionally with designers, marketers, and content producers to ensure copy complements visual assets and meets project requirements.
• Accommodate and track changes to designs as requested by stakeholders during the implementation process.
• Maintain records for each project, including process documentation.
• Attend initial meetings and obtain feedback from stakeholders.
• Provide conversion for digital formats such as in-museum screens and social media.
• Other duties as assigned.

Qualifications and Skills:

Education, Training and Traits:

• Education: Bachelor’s degree in English, Journalism, Communications, Advertising, Marketing, or a related field. Equivalent professional experience may be considered in lieu of formal education.
• Training/Experience: Minimum of 5 years of professional copywriting experience, preferably in advertising, marketing, or a creative agency setting.
• Experience writing for diverse platforms including digital, print, video, and out-of-home is essential.
• Technical Proficiency: Strong command of grammar, syntax, and style; proficiency in Microsoft Office and familiarity with project management tools (e.g., Asana, SharePoint) and content management systems.

Traits:

• Exceptional attention to detail and commitment to accuracy.
• Ability to manage multiple projects simultaneously under tight deadlines.
• Strong collaboration and communication skills, with a willingness to receive and incorporate feedback.
• Creative thinker with a strategic mindset and a passion for storytelling.
• Deep understanding of audience engagement and marketing principles.
• Flexibility and adaptability in a fast-paced, evolving environment.
• Ability to understand and maintain the highest levels of confidentiality and discretion
• Highest ethics as they relate to all aspects of museum practices
• Belief in the museum as a cause for social good and a positive, dynamic force for economic development

Experience and Skills:

 Professional Experience:

• Minimum 5 years of experience in copywriting, with a strong portfolio demonstrating campaign-driven work across digital, print, video, and out-of home channels.
• Experience working in fast-paced, deadline-driven environments, preferably within creative agencies, cultural institutions, or marketing departments.

Writing & Editing Skills:

• Mastery of persuasive, audience-focused writing and storytelling.
• Strong copyediting skills with a keen eye for grammar, style, and factual accuracy.
• Ability to adapt tone and messaging for different platforms and audiences.

Project Management:

• Proven ability to manage multiple projects simultaneously, balancing competing priorities and timelines.
• Experience working with creative briefs, campaign strategies, and cross functional teams.

Collaboration & Communication:

• Excellent interpersonal skills and the ability to receive and apply feedback from creative leadership and stakeholders.
• Comfortable collaborating with designers, marketers, and content producers to align messaging with visual and strategic goals.

Strategic & Creative Thinking:

• Ability to translate institutional goals into compelling marketing messages.
• Familiarity with audience engagement strategies and performance metrics.

Technical Proficiency:

• Proficiency in Microsoft Office and project management tools (e.g., Asana, SharePoint).
• Familiarity with content management systems and basic SEO principles is a plus.

Physical Demands and Work Environment:

The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Physical Demands: In the work environments described below, position requires working at desk/workstation and utilizing a computer and telephone for prolonged periods of time, good eye/hand coordination, verbal and written conversation with others). Vision abilities required by the job include close and color vision.
• Work Environment: Work will be performed in an office environment and in and around museum spaces, museum grounds/trails, and community events as necessary. The noise level in the work environment is usually low to moderate.

All offers of employment are contingent on your successful completion (where permitted by state law) of a confidentiality agreement and background check. In addition, you will need to provide proper identification verifying your eligibility to work in the United States.

Crystal Bridges is an equal opportunity employer committed to building and maintaining a workplace that is free of discrimination and harassment of any kind. We encourage all qualified applicants to apply. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate.