Full-Time

Director – Product & Lifecycle Marketing

Confirmed live in the last 24 hours

Cowbell Cyber

Cowbell Cyber

201-500 employees

Cybersecurity insurance for small businesses

Cybersecurity
Financial Services

Senior

Remote in USA

Category
Product Marketing
Product
Requirements
  • Product Marketing ninja with a thorough understanding of insurance distribution and the regulatory environment
  • Minimum 10 years of product and/or lifecycle marketing experience in commercial insurance
  • A bachelor’s degree in marketing or a related field is required
  • Experience with wholesale and retail distribution channels
  • Self-starter who is a consummate team player and driven to succeed
  • Ability to drive for results, deal with ambiguity, solve problems, drive decisions, see trends/patterns within data sets, and identify root causes
  • Excellent communication, presentation, persuasion, time management, strategic planning and analytical skills
  • Maintain a working knowledge of all underwriting, product, and program activities
  • Ability to develop, present, and execute effective business plans and budgets to meet stated goals
  • A team player with experience building strong relationships both internally and externally, and with a strong sense of self-initiative and desire to succeed
  • Ability to develop credibility in unfamiliar environments; including agency partners, affinity prospects, regulators, senior leaders, and cross-functional project teams
  • Negotiation skills to resolve differences while maintaining positive working relationships
  • Proven leadership, influencing, and negotiation skills in a highly matrixed environment
  • Proven ability to cultivate an active network of external relationships to meet business and strategic goals
Responsibilities
  • Define and lead product marketing strategy including the practice area roadmap, priorities, tools, stakeholder collaboration process, and metrics
  • Develop and lead GTM research, development, planning, collaboration and campaign tracking
  • Define and scope lifecycle marketing including team roles, build-out, tools, and metrics
  • Manage a small team of product and lifecycle marketing experts
  • Drive alignment across product, marketing, and sales
  • Work in partnership with key marketing peers including agency marketing, content, and brand to drive successful campaign results
  • Define and measure impact through OKRs and key performance indicators (KPIs)
  • Responsible for monitoring trends and competitors in the marketplace against current and future product offerings
  • Develop strong relationships with key stakeholders and drive marketing excellence within and outside of the company

Cowbell Cyber offers cybersecurity insurance tailored for small and medium-sized enterprises (SMEs) that often underestimate the financial risks of cyber incidents. The company uses technology and artificial intelligence to assess risks and underwrite policies, providing businesses with insights into their vulnerabilities through a feature called Cowbell Factors™. Unlike competitors, Cowbell not only provides insurance coverage but also offers post-incident recovery services and continuous risk assessments to help clients manage their cyber risks effectively. The goal is to empower SMEs to understand and mitigate their cyber risks while ensuring they have the right insurance protection.

Company Stage

Series C

Total Funding

$202.6M

Headquarters

Pleasanton, California

Founded

2019

Growth & Insights
Headcount

6 month growth

6%

1 year growth

-1%

2 year growth

10%
Simplify Jobs

Simplify's Take

What believers are saying

  • Cowbell ranked 10th on the 2024 Deloitte Technology Fast 500™ with 13,458% growth.
  • Expansion into the UK shows international growth potential for Cowbell.
  • Partnerships with tech providers like Acturis enhance Cowbell's distribution channels.

What critics are saying

  • Increased competition from insurtech companies may impact Cowbell's market share.
  • Rapid evolution of cyber threats challenges Cowbell's product adaptation.

What makes Cowbell Cyber unique

  • Cowbell uses AI for continuous risk assessment and adaptive cyber insurance.
  • Cowbell Factors™ quantifies risk exposure, offering clear insights into vulnerabilities.
  • Cowbell provides a closed-loop risk management solution, including prevention and response services.

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Benefits

Medical and Dental Insurance

Paid Time Off

Mind & Body Wellness

On-Site Perks

Career Growth

Networking