Full-Time

Director – Product & Lifecycle Marketing

Posted on 11/23/2024

Cowbell Cyber

Cowbell Cyber

201-500 employees

Cybersecurity insurance for small businesses

Cybersecurity
Financial Services

Senior, Expert

Remote in USA

Category
Product Marketing
Product
Requirements
  • Product Marketing ninja with a thorough understanding of insurance distribution and the regulatory environment
  • Minimum 10 years of product and/or lifecycle marketing experience in commercial insurance
  • A bachelor’s degree in marketing or a related field is required
  • Experience with wholesale and retail distribution channels
  • Self-starter who is a consummate team player and driven to succeed
  • Ability to drive for results, deal with ambiguity, solve problems, drive decisions, see trends/patterns within data sets, and identify root causes
  • Excellent communication, presentation, persuasion, time management, strategic planning and analytical skills
  • Maintain a working knowledge of all underwriting, product, and program activities
  • Ability to develop, present, and execute effective business plans and budgets to meet stated goals
  • A team player with experience building strong relationships both internally and externally, and with a strong sense of self-initiative and desire to succeed
  • Ability to develop credibility in unfamiliar environments; including agency partners, affinity prospects, regulators, senior leaders, and cross-functional project teams
  • Negotiation skills to resolve differences while maintaining positive working relationships
  • Proven leadership, influencing, and negotiation skills in a highly matrixed environment
  • Proven ability to cultivate an active network of external relationships to meet business and strategic goals
Responsibilities
  • Define and lead product marketing strategy including the practice area roadmap, priorities, tools, stakeholder collaboration process, and metrics
  • Develop and lead GTM research, development, planning, collaboration and campaign tracking
  • Define and scope lifecycle marketing including team roles, build-out, tools, and metrics
  • Manage a small team of product and lifecycle marketing experts
  • Drive alignment across product, marketing, and sales
  • Work in partnership with key marketing peers including agency marketing, content, and brand to drive successful campaign results
  • Define and measure impact through OKRs and key performance indicators (KPIs)
  • Responsible for monitoring trends and competitors in the marketplace against current and future product offerings
  • Develop strong relationships with key stakeholders and drive marketing excellence within and outside of the company

Cowbell Cyber provides cybersecurity insurance specifically designed for small and medium-sized enterprises (SMEs). The company uses technology and data to assess cyber risks and underwrite insurance policies that adapt to the changing threat landscape. Their approach includes a unique feature called Cowbell Factors™, which quantifies a business's risk exposure, helping organizations understand their vulnerabilities and the coverage they need. In addition to insurance, Cowbell offers post-incident recovery services, ensuring that clients have access to security experts when needed. The company generates revenue from insurance premiums and also offers a service called Cowbell Insights for ongoing risk assessments and recommendations. Cowbell's goal is to empower SMEs to manage their cyber risks effectively and ensure they have the right insurance coverage.

Company Stage

Series C

Total Funding

$202.6M

Headquarters

Pleasanton, California

Founded

2019

Growth & Insights
Headcount

6 month growth

8%

1 year growth

-1%

2 year growth

10%
Simplify Jobs

Simplify's Take

What believers are saying

  • Growing demand for cyber insurance among SMEs due to rising cyber threats.
  • Cowbell's expansion into the UK shows strong international growth potential.
  • Partnerships with traditional insurers like Chaucer Group enhance market reach.

What critics are saying

  • Increased competition from established insurers could pressure Cowbell's market share.
  • Rapid evolution of cyber threats may outpace Cowbell's risk assessment updates.
  • Expansion into international markets introduces regulatory compliance challenges.

What makes Cowbell Cyber unique

  • Cowbell uses AI for continuous risk assessment and adaptive cyber insurance.
  • Cowbell Factors™ quantifies risk exposure, offering clear insights into vulnerabilities.
  • Cowbell provides post-incident recovery services with on-call security and insurance experts.

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Benefits

Medical and Dental Insurance

Paid Time Off

Mind & Body Wellness

On-Site Perks

Career Growth

Networking

INACTIVE