Full-Time

Benugo – Event Sales Manager

WSH International Investments

WSH International Investments

Contract catering and brand portfolio management

No salary listed

London, UK

In Person

Category
Sales & Account Management
Required Skills
Sales
Computer Networking
Requirements
  • A proven track record of achieving or exceeding sales targets within events, hospitality, catering, venue sales, or agency environments.
  • Strong business development and relationship-building experience.
  • Experience creating high-quality sales proposals, presentations, and client pitches.
  • Excellent communication, negotiation, and influencing skills.
  • Strong commercial awareness and an understanding of event profitability.
  • Exceptional organisational skills and attention to detail.
  • A proactive, resilient, and self-motivated approach.
  • The ability to thrive in a fast-paced and competitive sales environment.
  • A genuine passion for hospitality, events, food, and delivering outstanding client experiences.
Responsibilities
  • Driving event sales and achieving revenue targets across Benugo's portfolio of venues.
  • Building new business opportunities through networking, prospecting, and relationship management.
  • Managing enquiries from initial contact through to contract, creating tailored proposals and quotations.
  • Conducting venue show-rounds, client meetings, and tastings to secure new business.
  • Maintaining an active sales pipeline and ensuring accurate CRM records and reporting.
  • Working closely with Event Planning, Operations, and venue teams to deliver an exceptional client experience.
  • Identifying opportunities to upsell, cross-sell, and maximise revenue.
  • Representing Events by Benugo at industry events and networking opportunities.
  • Acting as a brand ambassador and contributing to a collaborative, high-performing team culture.
Desired Qualifications
  • Experience using CRM systems, ideally Tripleseat.
WSH International Investments

WSH International Investments

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WSH is a British holding company that owns a portfolio of brands in the food services and hospitality sector, with contract catering as its main business for clients like businesses and schools. It operates brands such as BaxterStorey, Benugo, and Searcys, delivering tailored meals and service and focusing on fresh, seasonal, locally sourced ingredients while managing costs. Unlike single-brand caterers, WSH uses a portfolio approach with brand specialization across corporate dining, restaurants, and cafes to gain scale in procurement and operations. Its goal is to provide dependable, high-quality food and service to a broad client base, while growing its brand portfolio and improving efficiency for clients and stakeholders.

Company Size

N/A

Company Stage

N/A

Total Funding

N/A

Headquarters

Reading, United Kingdom

Founded

2011

Simplify Jobs

Simplify's Take

What believers are saying

  • Benugo reported £145.7 million turnover for 2025, its highest ever in July 2026.
  • BaxterStorey launched Chef Battle 2026, showcasing retention and culinary talent development.
  • Chris Mitchell became BaxterStorey COO in June 2026, supporting execution during expansion.

What critics are saying

  • Drax workers struck over pay in 2024, exposing recurring labor conflict risk.
  • The Caterer named BaxterStorey for historical wage-payment errors, damaging compliance credibility.
  • High dependence on large client contracts creates existential concentration risk if British Airways or Drax exits.

What makes WSH International Investments unique

  • BaxterStorey, Benugo, and Searcys span corporate, travel, and premium heritage venues.
  • British Airways extended BaxterStorey through 2035, signaling long-term client trust and operational depth.
  • WSH scales through acquisitions, including bm family in November 2025 and Searcys integration.

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Benefits

Flexible Work Hours

Company News

Public Sector Catering
Feb 14th, 2024
WSH commits to 100% RSPCA Assured British free-range eggs

As part of their ESG commitments, WSH launched a 'Supplier Code of Conduct' in which 11 targets were set in a bid to continually raise the bar on sourcing standards and transparency across the foodservice supply chain.

ITP Media Group
Aug 17th, 2021
Westbury Street Holdings launches Mosaic

Westbury Street Holdings launched Mosaic, a subscription-based contract catering model, as part of a move to offer clients flexible solutions in a post-Covid workplace.