Media Planning Director

Job Description

Role Name: Media Planning Director

Hours/week: 40 hrs/week 

Length of contract (start/end dates): ASAP through EOY (or until they hire a FTE) 

Hourly Rate: $45/hour

Job Description

• Manage strategic media activities, including planning, buying, managing and optimizing across all channels

• Develop plans which align with client/campaign objectives and work closely with Client/Account Leads and Media Team leadership to ensure media plans deliver upon the agreed strategies and approach

• Lead on campaign implementation/management in regard to: buying, negotiating, implementation, optimization, and analysis

• Use internal data sources as well as past performance to develop insights and strategy for future efforts

• Work ot gauge media performance and KPI's to determine the extent to which the original objectives and strategies were met

• Work closely with our buying team to traffic, launch, and troubleshoot implementation issues

• Establish specifications and timelines needed for campaign launch and work across teams to ensure a successful execution

Qualifications

We're looking for someone who has/is:

• Passionate about the intersection of media, technology, creative, and have demonstrated experience (6+ years) with planning and buying cross-channel media including digital, OOH, TV, print, mobile, SEM, and paid social.

• At least 2+ years of management experience

• In-depth understanding of media planning, strategy, negotiation, implementation and performance analysis

• Thrives in fast paced environment with ability to manage multiple projects while prioritizing workload for themselves and direct reports

• Thrives in a collaborative environment and is a problem solver

• Working knowledge of planning tools (Datorama, Global Web Index, comScore, eMarketer, Google Marketing Platform- Campaign Manager, DV 360 )

• Microsoft Office Software (Outlook, Excel, PowerPoint, Word, etc.)

Additional Information

We Are Rosie provides strategic consulting and talent solutions for the marketing industry. We partner with more than 200 of the world’s biggest brands and agencies to help them solve unique marketing challenges with the best people, swiftly and at scale. Founded by former advertising executive Stephanie Nadi Olson in 2018, We Are Rosie is on a mission to redefine how marketing works, with an inclusive, human-centric approach that’s better for business and better for marketers. Our company has been recognized as an industry trailblazer and earned many accolades, including being named to the 2023 Global Top 100 Inspiring Workplaces, the Inc. 5000 2022, and Adweek’s Fastest Growing Agencies in 2021.
 

We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, age, national origin, ancestry, physical or mental disability, medical​​​ condition, pregnancy, genetic information, gender, sexual orientation, gender identity or ​expression, veteran status, marital status, or any other status protected under federal, state, or local law.