Sr. Director
Lifecycle Marketing
Posted on 4/28/2023
Austin, TX, USA • Los Angeles, CA, USA • Mountain View, CA, USA
Experience Level
Desired Skills
  • 10+ years CRM and lifecycle marketing experience
  • Demonstrated experience leading CRM programs in a D2C subscription model
  • Experience in scaling, and transforming customer engagement strategies to make them more personalized and connected across all channels
  • Expert knowledge with all technology tools that can enhance our lifecycle strategy including but not limited to CRM platforms, CDPs, journey tools, and recommendation engines
  • Deep experience developing and implementing cohort-based lifecycle roadmaps and customer engagement triggers based on personalization mechanics
  • Strong sense of ownership to drive key business metrics and company growth
  • Proven ability to manage and maintain strong cross-functional stakeholder relationships across multiple teams (product, BI, data, design, etc.) and an ability to coordinate timely feedback and approvals
  • Strong data, critical thinking and analytical skills with proven ability to translate performance metrics into actionable insights
  • Ability to navigate and lead by influence across departments to build consensus around critical initiatives with a bias towards action
  • Leadership experience including the ability to build and grow a team and to collaborate and influence teams to drive positive business performance and results
  • Strong motivation, presentation and communications skills including experience working closely with senior leadership (c-suite)
  • Self-starter with an entrepreneurial mentality with experience working on complex, ambiguous projects across multiple teams. Creative approach to new ideas, experimentation with new initiatives that fuel growth
  • Bachelor's degree required; MBA a plus
  • Improve customers satisfaction and lifecycle performance, leveraging a customer centric, data-driven and multi-channel approach to create omni-channel journeys that deliver the right message through the most appropriate channel at each stage of the customer journey
  • Develop and deliver lifecycle marketing metrics and OKRs with a laser focus on data; measure and optimize the lifecycle marketing team's direct influence on conversion rates, retention and LTV
  • Instill high velocity, insight driven testing and optimizations across all channels to accelerate lifecycle performance
  • Lead development of data driven triggers and personalized communication at all stages of the customer journey
  • Assess the current lifecycle tech stack and identify necessary enhancements needed to enable personalized communication across all channels
  • Responsible for forecasting, budgeting and delivering on lifecycle revenue goals within approved budgets
  • Lead the strategy and partner with the Brand & Creative team to enhance lifecycle marketing creative, copy and content
  • Design audience strategy, identify and build customer segments to uncover and reach audience segments at the right time and place, along with right offers in their customer journey
  • Monitor and report on key lifecycle marketing metrics and have a clear understanding of performance drivers at any given time
  • Ensure that lifecycle marketing campaigns are being sent error free and implement new quality assurance processes as needed
  • Monitor blocklists, unsubscribes, churn, deliverability and other related metrics to protect health of the database
  • Effectively communicate with business leads, product, creative, partners and other cross-functional teams to drive projects to completion
  • Foster the growth of the lifecycle marketing team including mentorship of direct reports to drive professional growth, governance of programs to ensure scalable best practices, and provide direction to guide the execution activities

501-1,000 employees

Online legal documentation provider
Company Overview
LegalZoom is on a mission to democratize law, and they strive to improve people's lives in everything they do.