Head of Marketing State Street Global Advisors

Who we are looking for

Across the globe, institutional investors rely on State Street to help them manage risk, respond to challenges through solutions, and drive performance and profitability. We keep our clients at the heart of everything we do, and smart, engaged professionals are essential to our success.

For nearly four decades State Street Global Advisors has been committed to helping our clients and those who rely on them achieve financial security. We partner with many of the world's largest most sophisticated investors and financial intermediaries to help them reach their goals through a rigorous investment process spanning both indexing and active disciplines. With trillions in assets our scale and global reach offer clients unique access to markets geographies and asset classes and enable us to deliver both thoughtful insights and creative solutions. SSGA is the investment management arm of State Street Corporation.

Our commitment to maintain an environment where every employee feels valued and able to meet their full potential infuses our company values. It’s also part of our commitment to inclusion, development and engagement, and corporate social responsibility. You’ll have tools to help balance your professional and personal life, paid volunteer days, and access to employee networks that help you stay connected to what matters to you.

We’re seeking a Head of European Marketing to drive growth and promote the firm’s brand across the region with intermediary, institutional and direct retail clients for State Street Global Advisors, the asset management business of State Street Corporation. 

State Street Global Advisors’ is the fourth largest asset manager in the world with an innovative heritage having created many of the world’s first ETFs.

Reporting directly to the Chief Marketing Officer, the ideal candidate will be a visionary leader who is energized to develop multi-channel marketing strategies and campaigns to advance the firm’s business goals in the region. 

This role can be performed in a hybrid model, where you can balance work from home and office to match your needs and role requirements.

Why this role is important to us

The team you will be joining is a part of State Street Global Advisors, one of the largest asset managers in the world. We partner with many of the world’s largest, most sophisticated investors and financial intermediaries to help them reach their goals through a rigorous, research-driven investment process. With over four decades of experience and trillions of dollars in assets under management, we offer one of the broadest selections of services across asset classes, risk profiles, regions and styles. As pioneers in index, ETF, and ESG investing, we are always inventing new ways to invest.

Join us if making your mark in the asset management industry from day one is a challenge you are up for.

What you will be responsible for

As Head of European Marketing Managing Director you will

• Marketing Strategy & Execution: Work closely with State Street Global Advisors’ Head of Europe and Heads of European Distribution to develop marketing strategies and approaches to enhance the firm’s brand and drive cross-business growth. The Head of European Marketing will serve as the marketing lead on a region-wide Executive Committee and will partner closely with marketing peers including the Global Head of Brand & Design, Global Head of Institutional Marketing and the Global Head of Communications & Content to deliver on this aspect of the role.
• Intermediary Marketing Strategy & Execution: Develop the marketing strategy for the firm’s European Intermediary business, leveraging data and business intelligence in close partnership with the Head of European Intermediary Distribution. Accountable for clearly defining target audiences, objectives and the go-to-market strategy for the firm’s broad set of intermediary products including UCITS ETFs, US ETFs, cash, etc. Oversee the end-to-end execution and budget of all intermediary marketing campaigns and initiatives spanning the entire marketing funnel – awareness, consideration, lead generation, and delivering nurtured contacts to sales to drive business wins and new opportunities.
• Marketing Leadership: As the most senior marketer in the region, the Head of European Marketing will be responsible for helping to drive employee engagement with a diverse group of 25 marketers with expertise in multiple disciplines including channel marketing, investment content, data & analytics, digital publishing, design, search, etc. The entire marketing team in the region will have a dual reporting relationship to the Head of European Marketing. This leader will be empowered to rally marketing resources across functions to deliver on priority business unit and firm-wide initiatives in region.
• Marketing Metrics and Measurement of Success: Accountable for delivering a robust set of transparent marketing metrics such that the economic effectiveness of marketing initiatives can be assessed and evaluated in a timely manner.
• Regulatory Responsibility: Accountable for ensuring compliance with all required marketing regulatory obligations in region.
• External Stakeholder engagement: Accountable for coordinating regional marketing priorities and effectiveness to external groups like joint partnerships.
• Client Experience:  Partner with marketing team members to continuously improve the client experience and engagement across web, social, events, eDM, SEO/SEM, etc.
• Marketing Budget: Manage a dedicated marketing budget aligned to specific business goals ensuring optimal allocation of resources.

What we value

These skills will help you succeed in this role

• Talent Management – strong track record in recruiting, retaining and developing a high performing team across multiple geographies and disciplines
• Executive Presence - Prior experience and success interacting with and influencing executive level / C-Suite leaders
• Demonstrated ability to develop digital-first, omni-channel marketing campaigns, including optimization and measurement
• Outstanding verbal and written communication skills
• Effective team player with ability to drive initiatives independently
• Proven ability to work across a matrixed organization
• Data driven mindset ranging from understanding and identifying clients and prospects to measuring success of marketing initiatives
• Ability to clearly define and improve client journeys across multiple digital touch points

Education & Preferred Qualifications

• 15 or more years of relevant marketing communications experience
• Experience at another major asset manager highly desirable
• Bachelor’s degree preferably with a major in marketing or communications; master’s degree preferred
• Understanding of digital and reporting platforms such as Salesforce, Adobe, Tableau and proficiency in PowerPoint and Excel.
• Financial services experience required along with a strong understanding of ETF distribution

Are you the right candidate? Yes!

We truly believe in the power that comes from the diverse backgrounds and experiences our employees bring with them. Although each vacancy details what we are looking for, we don’t necessarily need you to fulfil all of them when applying. If you like change and innovation, seek to see the bigger picture, make data driven decisions and are a good team player, you could be a great fit.

About State Street Global Advisors

What We Do. As the asset management arm of State Street Corporation, State Street Global Advisors has served the world’s governments, institutions and financial advisors for over four decades. With a rigorous, risk-aware approach built on research, analysis and market-tested experience, we build from a breadth of active and index strategies to create cost-effective solutions. As stewards, we help portfolio companies see that what is fair for people and sustainable for the planet can deliver long-term performance. And, as pioneers in index, ETF, and ESG investing, we are always inventing new ways to invest. As a result, we have become one of the world’s largest asset managers with trillions of dollars under our care.

Our Mission. At State Street Global Advisors our mission is to invest responsibly to enable economic prosperity and social progress. We are driven by a desire to help our clients, and those who rely on them, achieve a better future. We have a long history of developing innovative investment strategies to provide our clients with reliable and transparent returns, cost-effectively, and without excessive risk.

Work, Live and Grow. We make all efforts to create a great work environment. Our benefits packages are competitive and comprehensive. Details vary by location, but you may expect generous medical care, insurance and savings plans, among other perks. You’ll have access to Flexible Work Programs to help you match your needs. And our wealth of development programs and educational support will help you reach your full potential.

Inclusion, Diversity and Social Responsibility. We truly believe our employees’ diverse backgrounds, experiences and perspectives are a powerful contributor to creating an inclusive environment where everyone can thrive and reach their maximum potential while adding value to both our organization and our clients. We warmly welcome candidates of diverse origin, background, ability, age, sexual orientation, gender identity and personality. Another fundamental value at State Street is active engagement with our communities around the world, both as a partner and a leader. You will have tools to help balance your professional and personal life, paid volunteer days, matching gift programs and access to employee networks that help you stay connected to what matters to you.

State Street is an equal opportunity and affirmative action employer.

Company: State Street Global Advisors’

#LI-Hybrid