Director Product Marketing
London/ Europe
Posted on 2/5/2024
INACTIVE
Beamery

201-500 employees

Talent acquisition & retention platform
Company Overview
Beamery is on a mission to create equal access to meaningful work, skills and careers for all. Beamery’s Talent Lifecycle Management platform empowers companies to understand the skills and capabilities they have, build more agile workforce plans, and attract, retain, upskill and redeploy their workforce.
AI & Machine Learning

Company Stage

Series D

Total Funding

$231M

Founded

2014

Headquarters

, United Kingdom

Growth & Insights
Headcount

6 month growth

-13%

1 year growth

-14%

2 year growth

16%
Locations
London, UK
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Sales
Marketing
CategoriesNew
Growth & Marketing
Requirements
  • Extensive product marketing experience with proven experience in B2B SaaS Marketing / Entreprise Software
  • Proven experience in delivering measurable results, managing complex, platform, multi-product GTM programs
  • Solid Product Marketing experience having worked at a senior level in enterprise software product marketing teams
  • Experience communicating to a global market
  • Innovative thinker capable of operating both in a strategic capacity and a hands-on/execution capacity
  • Broad analytical skills to source relevant information that informs and validates product positioning and messaging
  • Proven storytelling skills with the ability to enable others to deliver memorable product and category creation narratives
  • Superior communication, presentation and interpersonal skills
  • Ability to collaborate effectively across teams; comprehensive project management skills with the ability to manage competing deliverables and timelines for self and extended team
Responsibilities
  • Competitive Intelligence—be an expert on our competition and how they are positioned. Deliver a program to keep competitor intelligence up-to-date, informing strategic positioning for our key verticals and territories. Develop competitive benchmarks and content to effectively differentiate us in the market.
  • Messaging— analyze and understand customer needs to create differentiated positioning, value-based messaging and sales tools.
  • Positioning— Develop clear, compelling product positioning and value propositions based on pain points and business objectives that resonate with customers and prospects
  • Sales alignment—Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it. Own the Win/Loss program.
  • Own go-to-market strategies for new products and drive the creation of collateral, website updates, blog posts, launch videos, and other assets that support product launches and ongoing marketing efforts.
  • GTM execution—Gather information from customers, sales team, customer success, and industry experts to shape product development and drive go-to-market execution
  • Sales enablement Perform sales training to ensure field effectiveness in positioning and selling Beamery products
  • Craft compelling marketing collateral across all channels in support of our key verticals and ABM strategy, acting as the primary thought leader for the products you support externally, including online and offline speaking engagements and written works.
  • Support PR and analyst relations with industry expertise, market direction insight and key product messaging.
  • Support Partner marketing and enablement with product and industry expertise to gain insights into our buyers' behaviors and key buying criteria to support expansion efforts.
Desired Qualifications
  • HCM experience