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Full-Time

Director Product Marketing

London/ Europe

Posted on 3/5/2024

Beamery

Beamery

201-500 employees

AI-powered talent lifecycle management platform

Consulting
Enterprise Software
AI & Machine Learning

Compensation Overview

$0 - $175kAnnually

Senior

London, UK

Category
Growth & Marketing
Required Skills
Sales
Marketing
Requirements
  • Extensive product marketing experience with proven experience in B2B SaaS Marketing / Entreprise Software
  • Proven experience in delivering measurable results, managing complex, platform, multi-product GTM programs
  • Solid Product Marketing experience having worked at a senior level in enterprise software product marketing teams
  • Experience communicating to a global market
  • Innovative thinker capable of operating both in a strategic capacity and a hands-on/execution capacity
  • Broad analytical skills to source relevant information that informs and validates product positioning and messaging
  • Proven storytelling skills with the ability to enable others to deliver memorable product and category creation narratives
  • Superior communication, presentation and interpersonal skills
  • Ability to collaborate effectively across teams; comprehensive project management skills with the ability to manage competing deliverables and timelines for self and extended team
Responsibilities
  • Competitive Intelligence—be an expert on our competition and how they are positioned. Deliver a program to keep competitor intelligence up-to-date, informing strategic positioning for our key verticals and territories. Develop competitive benchmarks and content to effectively differentiate us in the market.
  • Messaging— analyze and understand customer needs to create differentiated positioning, value-based messaging and sales tools.
  • Positioning— Develop clear, compelling product positioning and value propositions based on pain points and business objectives that resonate with customers and prospects
  • Sales alignment—Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it. Own the Win/Loss program.
  • Own go-to-market strategies for new products and drive the creation of collateral, website updates, blog posts, launch videos, and other assets that support product launches and ongoing marketing efforts.
  • GTM execution—Gather information from customers, sales team, customer success, and industry experts to shape product development and drive go-to-market execution
  • Sales enablement Perform sales training to ensure field effectiveness in positioning and selling Beamery products
  • Craft compelling marketing collateral across all channels in support of our key verticals and ABM strategy, acting as the primary thought leader for the products you support externally, including online and offline speaking engagements and written works.
  • Support PR and analyst relations with industry expertise, market direction insight and key product messaging.
  • Support Partner marketing and enablement with product and industry expertise to gain insights into our buyers' behaviors and key buying criteria to support expansion efforts.
Desired Qualifications
  • HCM experience

Beamery offers a Talent Lifecycle Management platform powered by AI, enabling agile workforce planning and skills-based hiring to develop a future-ready workforce while fostering diversity. The platform facilitates skills-based hiring, workforce planning, and talent development, leveraging AI to create a more agile and diverse workforce.

Company Stage

Series D

Total Funding

$231M

Headquarters

London, United Kingdom

Founded

2014

Growth & Insights
Headcount

6 month growth

-13%

1 year growth

-21%

2 year growth

-14%

Benefits

Unlimited holidays

First Friday of every month off

Competitive salary

401k

Equity

Regular team socials & events

Annual company offsite

Pet friendly office

Monthly personal development days

Private health insurance

Parental & family leave

INACTIVE