Facebook pixel

Head of Demand Generation
Paid Media
Posted on 1/4/2023
San Francisco, CA, USA
Experience Level
  • 8+ years of performance marketing experience
  • 2+ years of B2B marketing experience, with a focus on ABM and demand generation efforts
  • You've managed multi-million dollar annual budgets
  • Strong collaboration and influence, you build bridges and knock through walls
  • You have strong communication and collaboration. You co-create with teammates to deliver high-quality results. You speak and write with clarity
  • Exceptional analytical skills and structured thinking. You know how to turn data from disparate sources into a story and vision for what we should do
  • You are constantly thinking ahead to deliver insights & recommendations that evolve with the long-term direction of the business
  • You develop relationships across the organization, including marketing, sales, and finance leadership
  • You celebrate cultural differences and diversity
  • You bring clarity and confidence amidst uncertainty
  • You inspire others through values and lead by example
  • You have a proven track record of continued success over time
  • You're passionate about creating and scaling marketing programs
  • You bring the best out of global and cross-functional partners
  • Spearhead an enterprise-focused ABM and paid media program to grow global sales pipeline
  • Define the strategy, build a compelling roadmap, and execute to exceed targets
  • Integrate the tooling and technology needed to execute the plan and demonstrate impact
  • Implement necessary measurement plans and infrastructure to deliver learnings, validate efficiency, and show a path to scale
  • Interpret data to identify trends, build hypotheses, draw conclusions, and determine what additional research and data analysis is needed to address an opportunity
  • Consider campaign performance, monetization trends, and sales strategies to optimize global investments for maximum impact
  • Be accountable for delivering paid inbound pipeline
  • Steward a multi-million dollar budget
  • Partner with the business leadership team and finance to forecast, track performance, and share results as part of our core business operating cadences (MBR, QBR, etc)
  • Mobilize and influence a global team of marketers and agencies to refine and execute your strategy
  • Articulate the vision and inspire stakeholders and partners to deliver results
  • Partner with revenue leaders to determine needs, influence plans, and build credibility
  • Build and maintain relationships with cross-functional partners to secure resources and support, build credibility, influence, and deliver impact

1,001-5,000 employees

Team collaboration and work management
Company Overview
Asana's mission is to help humanity thrive by enabling the world's teams to work together effortlessly. The company builds collaborative tools for enterprise teams.
Company Core Values
  • Mission
  • Do great things, fast
  • Clarity
  • Co-creation
  • Give and take responsibility
  • Mindfulness
  • Reject false tradeoffs
  • Be real(with yourself and others)
  • Heartitude