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Full-Time

Account Manager

Posted on 8/27/2024

MiQ

MiQ

1,001-5,000 employees

Programmatic media solutions for digital advertising

Entertainment
Consulting
Data & Analytics

Compensation Overview

$80k - $90kAnnually

+ Bonus + Commission

Mid, Senior

New York, NY, USA

Category
Customer Success Management
Sales & Account Management
Required Skills
Sales
Atlassian
Salesforce
Requirements
  • Minimum 3 years of advertising technology and/or media planning experience
  • Experience with Programmatic Advertising is highly preferred; need for understanding of digital ecosystem and vendor-agency-advertiser dynamic
  • Commercial experience – clear evidence of servicing advertisers to a high standard and growing business from “one-time deals” to strategic partnerships measured through revenue and/or business line growth
  • A+ presentation skills with the ability to turn data points into a compelling media story.
  • Experience with Google Campaign Manager, Sizmek MDX
  • Expertise with the Microsoft Office Suite
  • Salesforce, and Atlassian (JIRA) understanding preferred but not required
  • Experience with Tag Management systems a plus!
  • Alignment with MiQ's core values
  • Competitive ‘winning’ mentality with a vision to grow your career as the company scales
Responsibilities
  • Craft and present best in class insight reports that blend campaign performance and real business challenges, telling a story with our MiQ data
  • Contribute to business retention and growth by identifying incremental opportunities, growing accounts & strategizing new solutions on an ongoing basis, including recommendation of additional products and channels
  • Supporting a portfolio of clients and ensuring that all are performing optimally; working in partnership with Trading team to ensure campaigns are pacing as desired
  • Work hand in hand with regional “pod” to ensure client demands are met and client’s expectations are exceeded. This role is responsible for ensuring all client deliverables are best in class and delivered on time
  • Help to identify gaps and establish strategic processes as part of new product rollouts, specifying needs for AM team and any downstream impacts
  • Collaborate with internal teams across region(s) to encourage ongoing thought leadership & MiQ product diversification
  • Attend all AM-related trainings and completion of Accreditation modules to ensure product knowledge remains current
  • Build rapport and foster positive collaboration with the Sales & Trading team on your commercial pod
  • Lead weekly pod syncs and regional Board (client performance review) meetings, keeping all teams aligned on any updates and/or next steps
  • Articulating to clients how MiQ’s agnostic approach and Trading technology/ expertise sets us apart
  • Collaborate with Senior Team Members across commercial business to provide support on key accounts
  • Strategize within AM department and the Commercial pod to grow and develop existing client business
  • Staying close with clients by reading related company news or industry trades, attend earnings calls to serve as a trusted advisor to both internal teams and clients

MiQ specializes in programmatic media solutions, focusing on data-driven marketing campaigns in the digital advertising market. The company optimizes automated ad purchases that target specific audiences in real-time, helping clients like marketers and advertising agencies enhance their campaign effectiveness. MiQ provides a range of services, including data analytics, creative build, and trading insights, to maximize return on investment (ROI) for its clients. Its agnostic model allows it to work with any data, demand-side platform, publisher, or exchange, ensuring tailored solutions for each client. Unlike many competitors, MiQ emphasizes its expertise in data science and programmatic trading, which sets it apart in a crowded market. The company's goal is to support international expansion and client growth while delivering better marketing results through its comprehensive programmatic media solutions.

Company Stage

Seed

Total Funding

$1M

Headquarters

London, United Kingdom

Founded

2006

Growth & Insights
Headcount

6 month growth

8%

1 year growth

8%

2 year growth

8%
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Simplify's Take

What believers are saying

  • MiQ's expansion into new markets like Australia and the UK with their TV Intelligence platform demonstrates their commitment to innovation and market leadership.
  • Strategic leadership hires and promotions, such as the appointment of Ryan Griffin and Jason Furlano, indicate a strong focus on scaling the business and enhancing client service.
  • The company's proactive approach to cookieless audience targeting positions it as a forward-thinking leader in privacy-compliant advertising solutions.

What critics are saying

  • The highly competitive nature of the digital advertising market requires MiQ to continuously innovate to maintain its edge.
  • Dependence on performance-based revenue models like CPM and dCPM can lead to financial volatility in fluctuating market conditions.

What makes MiQ unique

  • MiQ's agnostic model allows it to work with any data, DSP, publisher, or exchange, providing unparalleled flexibility compared to competitors tied to specific platforms.
  • Their strong focus on data science and analytics ensures highly optimized programmatic campaigns, setting them apart in a crowded digital advertising market.
  • The recent partnership with private equity firm Bridgepoint supports MiQ's long-term growth strategy, emphasizing international expansion and client growth.
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