Full-Time
GTM Systems Administrator
Samba TV
201-500 employees
Delivers TV audience measurement and insights
Compensation Overview
$120k - $130k/yr
New York, NY, USA
In Person
 IT & Security |
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- Proven experience as a primary Salesforce Administrator, including Sales Cloud certification
- Power user of Slack; experience with Slack AI/Elevate
- Experience working cross-functionally with Marketing Operations teams and familiarity with HubSpot as a collaborator (not required to be the HubSpot admin)
- Expertise with Salesforce configuration (Flows, dashboards, page layouts, Forecasting)
- Experience with Claude AI, including building custom skills, using Claude Cowork as an efficiency tool, and leveraging it as a GTM resource
- Strong ability to translate business requirements into scalable system solutions
- Experience with Google Workspace, JIRA, and Slack
- Willingness to support stakeholders across multiple time zones
- Bachelor's degree
- Knowledge of the Advertising, Media, Data, and Measurement landscape (a plus)
- Own and administer Samba’s GTM tech stack, including Salesforce (Sales Cloud), Gong, People.AI (Backstory), Slack Elevate, and associated plug-in tools
- Partner with Go-to-Market, Finance, Marketing Operations, and Executive Leadership to understand business needs and design system solutions that improve Sales and Customer Success operations
- Manage day-to-day administration across all GTM platforms: user lifecycle (onboarding/offboarding), roles, permissions, profiles, and team structure changes
- Implement and maintain Salesforce configuration changes including Flows, fields, dashboards, page layouts, and the Forecasting module
- Administer and optimize Gong call intelligence — manage team structure, scorecards, trackers, and integration with Salesforce
- Maintain and evolve People.AI/Backstory for activity capture, pipeline insights, and rep performance visibility
- Collaborate with the Marketing Operations team to ensure clean data flow between HubSpot and Salesforce, and support cross-functional GTM initiatives
- Resolve support tickets and provide responsive troubleshooting across all GTM systems
- Perform data loads and ensure data accuracy, integrity, and reliability across platforms
- Develop training materials and conduct enablement sessions to drive platform adoption
- Test and deploy updates, integrations, and automation across the GTM stack
- Keep current with new features and releases across all platforms to continuously optimize the stack
- Manage relationships with external system vendors and internal stakeholders across multiple time zones
- Gong
- People.AI/Backstory
- HubSpot (admin experience a plus)
- Mulesoft
- ZoomInfo / data enrichment tools
- Additional GTM plug-in tools
Samba TV collects and analyzes TV viewing data to help advertisers, broadcasters, and content creators understand what people watch. It embeds its technology in about 35 million smart TVs across 20 brands, creating a large viewership database and a household identity graph. The system works by using a proprietary multi-source panel from participating TVs to gather viewing activity, then turning that data into insights and analytics that clients can use to plan ads, optimize content, and measure performance. What sets Samba TV apart is the size and scope of its data: it claims the largest end-to-end viewership dataset and identity graph in the industry, with a panel hundreds of times larger than typical measurements and broad brand partnerships, while offering privacy controls for viewers who opt in or out. The company aims to provide data-driven, actionable insights to improve advertising effectiveness and content delivery across the global smart TV market.
Company Size
201-500
Company Stage
Debt Financing
Total Funding
$75.7M
Headquarters
San Francisco, California
Founded
2008
Your Connections
People at Samba TV who can refer or advise you
Simplify's Take
What believers are saying
- Agentic advertising demand creates new monetization for real-time identity resolution.
- MediaTek, InfoSum, and Attain expand distribution, privacy, and measurement capabilities.
- Up to $60 million financing supports AI development and acquisition opportunities.
What critics are saying
- VideoAmp and The Trade Desk already compete for omnichannel measurement budgets.
- Walled gardens can restrict APIs, weaken activation, and commoditize Samba's data.
- OEMs can internalize ACR and audience measurement, removing Samba's embedded moat.
What makes Samba TV unique
- Built into 48 million addressable TVs, powering household identity graph scale.
- Combines ACR, panel, and first-party data across broadcast, streaming, and digital.
- Project Gravity links Samba's identity graph to 40+ ad platforms.
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Benefits
Flexible Work Hours
Remote Work Options
Professional Development Budget
Mental Health Support
Company Equity
Employee Discounts
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↑ 1%2 year growth
↓ -7%Samba TV secures new funding of up to $60 million. SAN FRANCISCO - Samba TV has announced that it has secured new financing from Horizon Technology Finance Corporation, an affiliate of Monroe Capital, with an initial venture debt facility of $30 million, and up to $30 million more to support future growth. Samba TV said it will use the capital to accelerate the AI transformation in media and advertising, driving adoption of its advanced agentic advertising solutions. The financing will also support its efforts to expand its global operations and strategic partnerships, as a unified, cross-platform measurement source for global DSPs, SSPs and major platforms like TikTok and Snap. In addition, Samba reported that it "is now capitalized to continue its track-record of strategic acquisitions of technology companies." "The traditional advertising playbook is obsolete and Samba is delivering Agentic AI infrastructure the industry needs to execute with unified, real-time infrastructure to optimize every screen," said Ashwin Navin, CEO and co-founder of Samba TV. "This growth capital provides the strategic flexibility and firepower to aggressively execute our AI product roadmap, scale our global partnerships, and opportunistically execute on M&A opportunities when they present themselves. We chose to partner with Horizon because of their deep understanding of the technology landscape and their ability to provide sophisticated, non-dilutive capital solutions that align with our long-term vision." "The media and advertising sector is at a critical inflection point, and Samba has established itself as an indispensable global leader," said Mark Solovy, managing director and co-head, Technology Finance Group at Monroe Capital, the parent company of Horizon. "Samba TV's proprietary data, advanced AI platform, and its deep integration with the world's leading media platforms represent the exact kind of durable, scalable business model we seek to invest in. We are thrilled to provide the growth capital to support Ashwin and his team as they capitalize on this massive market opportunity."
Samba TV has secured up to $60 million in venture debt to fund acquisitions and develop AI-powered measurement tools, CEO Ashwin Navin told Axios. The funding reflects intensifying competition in the media measurement industry as advertisers demand real-time, cross-platform insights to optimise campaigns across television and digital channels. The venture debt will enable the company to scale its operations and expand its capabilities in tracking viewer behaviour and advertising effectiveness across multiple platforms.
Media intelligence firm Samba TV has announced a partnership with smart TV chipset supplier MediaTek, to launch 'Samba AI with MiraAware', an AI solution offering TV manufacturers, platforms and advertisers real-time, contextual intelligence for CTV content.
Samba TV and MediaTek launched Samba AI with MiraAware, an edge AI breakthrough that delivers real-time contextual intelligence to connected TVs (CTV).
Samba TV, a global leader in AI-powered media intelligence, announced a strategic international partnership with InfoSum, the world's leading data collaboration platform and part of WPP.