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Full-Time

Solutions Marketing Manager

Confirmed live in the last 24 hours

Sonar

Sonar

501-1,000 employees

Tools for code quality and security

Enterprise Software
Cybersecurity

Senior

Austin, TX, USA

Position requires onsite presence in Austin.

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Agile
Marketing
Requirements
  • 5+ years of direct Product Management and Product Marketing experience in the Developer tools or DevOps space.
  • Strategic mindset to identify and prioritize specific players in the DevOps ecosystem to develop mutually beneficial go-to-market programs.
  • Past experience with targeting, engaging, and developing partnerships with core strength in messaging and collateral development.
  • Deep technical understanding and passion for software products and the underlying technology. Hands-on manager with the ability to build and deliver compelling solution demonstrations. Extensive experience in programming and DevOps and engaging in technical discussions with developers.
  • Adaptability and flexibility working in a dynamic space with Agile principles. A hunger to learn new technologies, develop new skills, and work in a highly collaborative and feedback-based environment.
  • Team player with a can-do attitude who believes in sharing knowledge and making the team better.
  • Exceptional communication skills with fluency in English, both written and spoken.
Responsibilities
  • Define and own strategic plans for building Sonar’s leadership in the partner ecosystem through go-to-market (GTM) engagements with targeted players in the DevOps ecosystem.
  • Develop new strategic partnerships with the partner ecosystem.
  • Define and execute joint market programs with the DevOps and other parts of the developer toolchain ecosystem.
  • Partner with Product Management to define and execute the necessary product-level integrations for joint solution development and marketing.
  • Participate in strategic planning and execution of our go-to-market initiatives around ecosystem partnerships.
  • Be the partner solution expert, understand the beneficiaries of the joint proposition, and accurately convey value messages to all stakeholders.
  • Develop clear and compelling positioning and messaging for relevant ecosystem domains and articulate the value propositions to our target audience.
  • Deliver impactful technical talks at conferences, partner events, and webinars.
  • Work closely with other Marketing team members to develop and coordinate programs and campaigns through new and existing channels to create awareness and drive adoption of the solutions.
  • Craft impactful stories and create developer-focused content (e.g., blog posts, product announcements, web content, webinars, videos, etc.) that contribute to go-to-market objectives and campaigns.
  • Be a strong influencer and orchestrator to align SonarSource & partner resources for business impact.

SonarSource provides tools that help improve code quality and security for software developers. Their main products include SonarLint, an IDE plugin that gives real-time feedback on code as it is being written; SonarQube, a self-managed solution that analyzes and reports on code quality; and SonarCloud, a cloud-based service that offers similar features to SonarQube but is managed in the cloud. What sets SonarSource apart from its competitors is its strong focus on the "Clean Code" philosophy, which promotes writing code that is easy to understand and maintain. The company's goal is to help developers and organizations create clean, secure, and reliable software, serving a diverse range of clients from small startups to large enterprises.

Company Stage

Series C

Total Funding

$457M

Headquarters

Vernier, Switzerland

Founded

2008

Growth & Insights
Headcount

6 month growth

8%

1 year growth

12%

2 year growth

45%
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Simplify's Take

What believers are saying

  • The appointment of Lynne Doherty as President of Field Operations is likely to drive revenue growth and enhance customer success, positioning Sonar for its next phase of growth.
  • SonarSource's tools are used by over 400,000 organizations globally, reflecting strong market penetration and a broad customer base.
  • Recent updates, such as the new SAST tool supporting thousands of open-source libraries, demonstrate Sonar's commitment to innovation and staying ahead in the market.

What critics are saying

  • The competitive landscape in code quality and security tools is intense, with major players like GitHub and JetBrains posing significant threats.
  • Rapid expansion and new leadership roles, such as the appointment of a new co-CEO, could lead to strategic misalignments and operational challenges.

What makes Sonar unique

  • SonarSource's focus on 'Clean Code' philosophy sets it apart by emphasizing code that is easy to understand, maintain, and secure, unlike competitors who may prioritize speed over quality.
  • Their comprehensive suite of tools—SonarLint, SonarQube, and SonarCloud—caters to different needs from real-time feedback in IDEs to cloud-based code analysis, offering a versatile solution unmatched by single-purpose tools.
  • The company's subscription-based model ensures continuous revenue, allowing for ongoing investment in product development and customer support, unlike competitors who may rely on one-time sales.

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