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Director, Analytics
Posted on 2/1/2022
INACTIVE
Locations
New York, NY, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Data Analysis
Data Science
Google AdWords
Google Analytics
Leadership
Marketing
Oracle
SQL
Tableau
Python
Excel/Numbers/Sheets
Requirements
  • 7-10 years experience in digital marketing analytics preferably with a media focus and specifically an in-depth understanding of social platforms
  • Experience in leading and managing a team of analysts across one or more accounts
  • Significant experience in client communications, including presentation, brainstorming, thought leadership
  • Experience with campaign analyses working within digital platforms including Google Ads, DV360, Facebook, Amazon, TikTok, Twitter, SnapChat
  • Experience working with analytics, attribution and measurement systems such as Google Analytics, Nielsen, IRI, Millward Brown, Oracle
  • Strong storytelling capabilities and significant experience with data visualization tools such as Tableau or equivalent
  • Experience with retail media, omnichannel attribution, performance marketing, and/or closed-loop attribution
  • Proficiency with Python & SQL
  • Advanced skills in Excel including pivot tables, V-Look Ups, and macros
Responsibilities
  • Work cross-functionally and cross-organizationally to drive innovation, insights and growth across multiple accounts
  • Engage with senior team members on the media, strategy and creative teams to drive holistic partnership on data, measurement and analysis
  • Become the Client's trusted advisor on all things media and marketing measurement
  • Evolve new measurement opportunities for clients including working with both internal data science team members and external partners to deliver best on best in class measurement solutions to meet client's needs
  • Coach and advise analytics team members on how to build and implement measurement frameworks
  • Create analytics frameworks and measurement plans for clients based on client goals and success metrics
  • Help clients evolve their measures of success overtime to create a maturity model for growing a client's business
  • Oversee all reporting, dashboards and modeling deliverables to ensure accurate and on-time data deliverables for clients
  • Participate in new business development when possible to support the growth of the VaynerMedia Analytics business as a whole
  • Provide oversight for a team of analytics professionals across one or more accounts
VaynerMedia

501-1,000 employees

Media consultancy