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Full-Time

Solutions Marketing Senior Specialist

Posted on 9/20/2024

AlixPartners

AlixPartners

1,001-5,000 employees

Global consulting firm for business challenges

Automotive & Transportation
Consulting
Financial Services

Compensation Overview

$49 - $55Hourly

+ Bonus

Mid

No H1B Sponsorship

Mountain View, CA, USA

Hybrid work model requires in-person attendance on Tuesday, Wednesday, and Thursday.

Category
Brand & Creative Marketing
General Marketing
Growth & Marketing
Required Skills
PowerPoint/Keynote/Slides
Requirements
  • Minimum three (3) years of work experience including B2B marketing.
  • Evidence of having supported successful marketing campaigns using a combination of on-line and off-line channels.
  • Knowledge of the essential B2B marketing toolkit, including email marketing, CRM, lead tracking / scoring / qualification, content creation, website UX, webinars, podcasts, video, and collateral management.
  • A naturally collaborative team-player and creative problem-solver, with a focus on practical and scalable execution rather than theory. Always curious to identify where marketing can make a difference, improve what’s gone before and turn ideas into action.
  • Comfortable and confident in working with senior leaders and within a matrix, including offering ideas, opinions, and providing input when appropriate.
  • Proactive and responsive; able to juggle multiple large and complex projects under time pressure and adapt to changing circumstances, with sound judgment as to when escalation is required.
  • Keen eye for differentiation. Ability to quickly study competitors, keep abreast of the external market and recommend ideas that position AlixPartners with differentiation.
  • Able to exercise independent judgment and take the initiative to identify opportunities.
  • Exceptional PowerPoint skills with the ability to take ambiguous ideas and turn around a compelling slide or storyline.
  • Excellent written and verbal communication skills in English. Comfortable writing marketing copy on the spot or with a quick turn if needed.
  • Willingness to work outside of normal U.S. business hours, and as unique projects/needs arise.
  • Ability to work full time in an office and remote environment; physically able to sit/stand at a computer and work in front of a computer screen for significant portions of the workday.
  • MUST BE CURRENTLY AUTHORIZED TO WORK IN THE UNITED STATES. NO VISA OR IMMIGRATION SPONSORSHIP FOR THIS ROLE, NOW OR IN THE FUTURE. (e.g., H-1B, STEM OPT, TN, etc.)
Responsibilities
  • Work closely with the Marketing Leads to deploy marketing activities in support of branding and pipeline generating goals.
  • Support the Firm’s corporate brand and marketing strategy by championing its adoption in the sector / practice e.g., global thought-leadership themes and assets, brand guidelines and assets.
  • Work with the Marketing leadership to set campaign strategy and design end-to-end integrated programs that expand the Industrials practice franchise – through pro-active outreach and audience engagement, lead nurturing, and follow up.
  • Create campaign messaging pillars, ensuring that the practice’ content is aligned with campaign objectives.
  • Support campaign fulfillment, acting as a point of contact for shared marketing services, and external vendors where appropriate.
  • Curate content on the practice’s web pages, ensuring that it is up-to-date and regularly refreshed.
  • Assist with managing the program budget, tracking, and reporting campaign success metrics and ROI.
  • Assist with facilitating marketing program and campaign targeting, including maintaining priority target accounts and contact lists.
  • Manage list builds for programs, coordinating post-program follow-up, and reporting on program success.
  • Work with sales enablement to manage practice / sector marketing collateral, ensuring that it’s up-to-date and on-brand.
  • Work with the Business Intelligence team to analyze and capture relevant market trends, competitor marketing strategies and buyer behavior and translate into the Firm’s marketing campaign strategy, messaging, and targeting.
  • Partner with marketing specialists and subject matter experts in digital, content, events, and media relations to leverage and contribute to the Firm’s best practice in campaign planning and execution.
  • Liaise with regional marketing teams to ensure consistent and scalable marketing programs across geographic markets.
  • Actively contribute to the Firm’s overall business marketing approach by supporting key Firm initiatives, contributing case stories and use-cases, and generating ideas that enhance the impact of the marketing function.
  • Additional responsibilities as identified. This description is not designed to encompass a comprehensive listing of required activities, duties, or responsibilities.

AlixPartners helps businesses tackle complex challenges by providing strategic advice and practical solutions. The firm operates in various industries, including automotive, financial services, and healthcare, serving both large corporations and smaller enterprises. Its approach involves senior-led teams that combine strategic insight with real-world experience to identify issues and implement sustainable solutions. AlixPartners recently enhanced its automotive consulting capabilities through the acquisition of Berylls. The company operates on a project-based model, charging clients for services such as strategy development, performance improvement, and restructuring. With a global presence, AlixPartners offers localized expertise while ensuring a consistent standard of service across regions. The goal of AlixPartners is to deliver high-impact results that drive growth and improve performance for its clients.

Company Stage

N/A

Total Funding

N/A

Headquarters

Southfield, Michigan

Founded

1981

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Simplify's Take

What believers are saying

  • The acquisition of Berylls positions AlixPartners as a leader in automotive consulting, opening up new market opportunities.
  • The appointment of industry veterans like Lisa Hu and Lisa Osofsky strengthens the firm's leadership and operational expertise.
  • Collaborations with organizations like the American Frozen Food Institute highlight AlixPartners' ability to influence and shape industry standards.

What critics are saying

  • The project-based business model can lead to revenue volatility, especially during economic downturns.
  • Integrating new acquisitions like Berylls may pose challenges in aligning corporate cultures and operational processes.

What makes AlixPartners unique

  • AlixPartners' senior-led teams bring a blend of strategic vision and real-world experience, setting them apart from competitors who may rely more on junior consultants.
  • The firm's recent acquisition of Berylls enhances its automotive consulting capabilities, providing a specialized edge in this sector.
  • AlixPartners' global presence allows it to offer localized expertise while maintaining a consistent standard of service worldwide, unlike firms with a more regional focus.

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