Full-Time

Account Manager

Search

Posted on 5/27/2025

IPG Mediabrands

IPG Mediabrands

10,001+ employees

Global media planning, buying, analytics

No salary listed

Toronto, ON, Canada

Hybrid

Flexible hybrid work model.

Category
Sales & Account Management
Required Skills
Marketing
Search Ads 360
Data Analysis
Google Analytics
Requirements
  • Professional or educational background in Marketing and/or Advertising would give leverage to this application
  • Mid / Intermediate level of experience digital media
  • Proficiency in using 3P SaaS platforms or data aggregators for Retail Media such as Pacvue or Skai is highly desirable
  • Mid/Intermediate level experience in other Retail Media networks (Advance by Loblaws, Wal-Mart Connect, Instacart, Criteo)
  • Full understanding of the roles of various digital channels
  • Professional understanding of trafficking and website tagging processes
  • Ability to develop positive on-going business relationships with a focus on client service
  • Ability to build professional internal and external relationships and partnerships
  • Demonstrated ability to effectively apply knowledge and insights gained from research resources
  • Professional understanding of cross channel planning, demonstrate strong coordination of digital and offline media efforts
  • Proficient in data analysis, emerging media and technology
  • Experience with negotiation and presenting
  • Professional learning agility, with a passion for continuous development
  • Excellent communication skills (both written and verbal)
  • Highly developed organizational skills with a strong attention to detail and accuracy
  • Ability to work collaboratively as well as independently
  • Ability to investigate, analyze & solve problems, and clearly communicate results
  • Proficient in Microsoft Office Suite (Word, Excel and PowerPoint)
  • Tools: Search Ads 360, Microsoft Advertising/Bing Ads, Amazon Advertising, Google Data Studio/Looker Studio, Google Analytics, Google Keyword Planner, etc.)
Responsibilities
  • Manage large, complex client relationships, acting as the primary point of contact for agency planning teams and clients and all aspects of e-commerce media performance and strategy
  • Work with agency teams and clients directly to ensure their paid search efforts are meeting or exceeding clients key performance indicators (KPI’s)/expectations
  • Develop best in class deliverables to clients, from available technology platforms and services
  • Proven expert in paid media capabilities, ability to find best in class solutions for the clients and being up-to-date with the upcoming tools/tech solutions that would work for their overall media strategy; ability to evaluate and integrate new tools independently into our product suite
  • Sell through innovative solutions and ad formats to test new technology and keep clients business moving forward and staying ahead of the curve
  • Serve as subject matter expert to teams internally and externally
  • Manage and lead a direct report, or a team of employees. Effectively communicate agency goals, manage workloads, provide ongoing performance feedback and support professional development. Interview and participate in hiring decision of employees if/when required
  • Respond to RFP’s and briefs to assist with strategic campaign planning
  • Assist the Director with developing agency partners’ process and workflow to ensure a collaborative and efficient working relationship (process, timelines, trafficking documents, budgets)
  • Assist with, and contribute to, strategic planning solutions that will drive client’s business results
  • Compile and present post campaign results/decks and request for proposals (RFPs) to planners/clients as necessary
  • Approve contracts in our financial systems, as well as QA-ing campaigns
  • Proactively and independently contribute to and/or prepare media POVs
  • Monitor the goals and key performance indicators KPI’s for a portfolio of clients to ensure on-time and complete delivery of campaigns. Ensure all tactical media plan requirements are correctly implemented in digital platforms based on client needs
  • Effectively manage ongoing client expectations in regards to work back schedule and deadlines
Desired Qualifications
  • Professional or educational background in Marketing and/or Advertising would give leverage to this application
  • Mid / Intermediate level of experience digital media
  • Proficiency in using 3P SaaS platforms or data aggregators for Retail Media such as Pacvue or Skai is highly desirable
  • Mid/Intermediate level experience in other Retail Media networks (Advance by Loblaws, Wal-Mart Connect, Instacart, Criteo)
  • Full understanding of the roles of various digital channels
  • Professional understanding of trafficking and website tagging processes
  • Ability to develop positive on-going business relationships with a focus on client service
  • Ability to build professional internal and external relationships and partnerships
  • Demonstrated ability to effectively apply knowledge and insights gained from research resources
  • Professional understanding of cross channel planning, demonstrate strong coordination of digital and offline media efforts
  • Proficient in data analysis, emerging media and technology
  • Experience with negotiation and presenting
  • Professional learning agility, with a passion for continuous development
  • Excellent communication skills (both written and verbal)
  • Highly developed organizational skills with a strong attention to detail and accuracy
  • Ability to work collaboratively as well as independently
  • Ability to investigate, analyze & solve problems, and clearly communicate results
  • Proficient in Microsoft Office Suite (Word, Excel and PowerPoint)
  • Tools: Search Ads 360, Microsoft Advertising/Bing Ads, Amazon Advertising, Google Data Studio/Looker Studio, Google Analytics, Google Keyword Planner, etc.)

What IPG Mediabrands does: It provides global media and marketing solutions, offering services such as media planning and buying, creative development, data analytics, and performance measurement for a wide range of clients across industries. How its products work: By using data analytics, market research, and technology to build tailored media strategies that reach target audiences across TV, digital platforms, social media, and print. Revenue comes from fixed fees, commissions, and performance-based incentives, aligning the agency’s compensation with client results. How it differs from competitors: It combines a global reach with a data-driven, technology-enabled approach and a client-centric model, delivering integrated services from planning, buying, and creative to analytics and performance reporting. What its goal is: To help clients maximize return on investment and achieve business objectives through effective media and marketing campaigns, fostering long-term partnerships.

Company Size

10,001+

Company Stage

N/A

Total Funding

N/A

Headquarters

London, United Kingdom

Founded

2007

Simplify Jobs

Simplify's Take

What believers are saying

  • Beta-tested Unified Retail Media with CPG, Gaming, OTC clients.
  • Launched Mediabrands Health unit for specialized health marketing.
  • Partnered with Zefr to enhance Media for Good misinformation avoidance.

What critics are saying

  • Omnicom Omni platform erodes Kinesso data edge in 12-24 months.
  • WPP GroupM steals CPG clients via AI media buying in 6-12 months.
  • FTC consent order bans IPG agencywide brand safety decisions.

What makes IPG Mediabrands unique

  • Launched Unified Retail Media Solution in July 2023 for cross-network optimization.
  • Rebooted Kinesso unit consolidates data and technology innovation.
  • Partnered with Adverity to augment Acxiom data for audience planning.

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Benefits

Health Insurance

Dental Insurance

Life Insurance

Disability Insurance

401(k) Company Match

401(k) Retirement Plan

Paid Vacation

Paid Sick Leave

Paid Holidays

Unlimited Paid Time Off

Flexible Work Hours

Remote Work Options

Employee Stock Purchase Plan

Group Personal Pension Plan

Generous Parental Leave & Pay

Employee Assistance Programme

Wellbeing Programme

Free Eye Tests

Company News

Yahoo Finance
Jul 18th, 2023
Ipg Mediabrands Launches Unified Retail Media Solution

Dedicated Business Unit Unveils World’s Most Expansive Retail Media Network Platform to Address Brand Needs for Advertising in Retail MediaNEW YORK, July 18, 2023--(BUSINESS WIRE)--IPG Mediabrands, the media holding company within the Interpublic Group of Companies (NYSE: IPG) today announced the launch of its Unified Retail Media Solution, a dedicated business unit that will enable brands to intelligently manage their investment performance seamlessly across all Retail Media Networks, one of the fastest growing advertising channels.According to the Association of National Advertisers1 2023 study 82% of CMOs find a lack of standardization across [Retail Media] platforms "a challenge" or "a big challenge." The second most significant challenge, reported by 68% of respondents, was the walled garden approach used by Retailers.To help brands navigate this popular retail advertising medium, IPG Mediabrands Unified Retail Media Solution will bring openness and trust to the typically closed world of Retail Media at a time when brand spend in the space is growing rapidly. It is powered by a unique tech platform that operates against four key principles: Unified Audience, Unified Measurement, Unified Optimization and Unified Intelligence, giving brands a clear and holistic view of their performance. Specifically, the platform can decipher which Retailers are performing best and will automate cross-retailer activation and optimization, moving media spend between retailers to maximize sales and profitability. Brands will have the option to augment their existing audience data via Acxiom data sets and the platform will automatically aggregate this cross-network data using IPG's proprietary AI-powered tools to enable planning, insights, activation, and optimization.Led by Glen Conybeare, Executive Lead, and with 500+ multi-disciplinary team members in support, the Unified Retail Media Solution has been beta tested by IPG Mediabrands clients in the CPG, Gaming and OTC sectors, and already has hundreds of bespoke audiences built out with a roadmap to hit over 10,000 by year-end.Story continues"Brands activating in Retail Media face the challenge of navigating through multiple closed garden networks, each with their own data approach, metrics and ROI methods. This complexity is amplified for brands that also sell their products through these retailers. Therefore, it is crucial for brands seeking to maximize their investment to leverage data and insight across networks with an ability to make intelligent decisions in real time about what’s working and not," said Eileen Kiernan, Global CEO, IPG Mediabrands."With this solution from IPG Mediabrands, clients can make optimal decisions both within and across Retail Media Networks based on facts, not hunches

SalesTechStar
Aug 25th, 2020
Adform’s Proven First-Party ID Solution Is Ready to Solve the Cookie Problem

Adform – the integrated advertising platform (IAP) – has launched the first demand-side solution that unlocks the power of personalized advertising and data in a world without third-party cookies. The demise of third-party cookies is already a headache for advertisers and publishers on some browsers, and all players in the ecosystem are looking to future-proof their offering and tech stacks. Adform’s success in switching to first-party IDs is an important step forward for the industry.

INACTIVE