Internship

Intern: Content & SEO

Posted on 11/18/2024

EquipmentShare

EquipmentShare

1,001-5,000 employees

Construction equipment rental and sales services

Data & Analytics
Industrial & Manufacturing
Enterprise Software

Compensation Overview

$18 - $20Hourly

Columbia, MO, USA

Category
Content Strategy
Content & Writing
Copywriting
Required Skills
SEO
Google Analytics
Requirements
  • Must be actively working toward a Bachelor’s or Master's degree in a related field
  • Have a GPA of 3.0 or higher
  • Have a basic understanding of SEO principles or a willingness to learn
  • Strong writing and editing skills, with an emphasis on technical subjects
  • Interest in artificial intelligence, machine learning, or large language models (prior experience is a plus but not required)
  • Ability to distill complex information into clear, concise, and compelling content
  • Detail-oriented and self-motivated with a passion for learning and adapting in a dynamic environment
  • Familiarity with tools such as Google Analytics, AHrefs, SEMRush, or SEO-focused applications is a plus
Responsibilities
  • Learn and apply basic SEO strategies to optimize web pages, including keyword research, on-page optimization, and competitive analysis. Collaborate with our SEO team to incorporate best practices into technical copy for improved search engine visibility.
  • Write engaging and accurate technical content for web pages with a focus on clarity and audience relevance. Ensure that all copy aligns with SEO goals and conveys complex ideas in a digestible format for users.
  • Work with large language models to train them in producing specialized technical content. This involves curating data, developing training materials, and testing the models' output to ensure high accuracy and relevance.
  • Participate in planning sessions to help create and execute strategies that maximize content effectiveness. Assist in measuring and evaluating the performance of content for continuous improvement.
  • Conduct keyword research to identify target terms that align with our content goals. Perform competitor analysis to identify gaps and opportunities for our content to excel in search results.
  • Collaborate with our SEO specialists, content strategists, and AI team to refine content strategies and implement feedback. Participate in team meetings to share insights and report on progress.

EquipmentShare provides construction solutions by renting and selling a variety of tools and machinery to the construction industry. Their services go beyond simple rentals, as they also offer the latest equipment and parts for those who prefer ownership. The company focuses on enhancing productivity in construction by integrating smart technology into their offerings. This technology helps streamline operations, manage personnel, improve safety, and reduce administrative tasks. Additionally, EquipmentShare uses data science to predict equipment breakdowns, send service alerts, and track machines with GPS, which helps minimize downtime and keep projects on schedule. Unlike many competitors, EquipmentShare combines equipment rental and sales with advanced technology services aimed at optimizing construction operations. Their goal is to improve efficiency and profitability for construction companies.

Company Stage

N/A

Total Funding

$772.4M

Headquarters

Columbia, Missouri

Founded

2014

Growth & Insights
Headcount

6 month growth

8%

1 year growth

26%

2 year growth

56%
Simplify Jobs

Simplify's Take

What believers are saying

  • The recent $600 million senior secured second-lien notes offering and potential IPO indicate strong financial health and growth potential.
  • Expansion efforts, such as the new facility in Texas and the purchase of an industrial facility in North Carolina, demonstrate the company's aggressive growth strategy.
  • Recognition for veteran employment and the creation of over 150 new jobs in Missouri reflect a positive and inclusive workplace culture.

What critics are saying

  • The high interest rate of 8.625% on the recent $600 million notes could strain financial resources if not managed properly.
  • Rapid expansion and acquisitions may lead to operational challenges and integration issues.

What makes EquipmentShare unique

  • EquipmentShare integrates smart technology and data science into its equipment rental services, offering predictive maintenance and GPS tracking, which sets it apart from traditional rental companies.
  • The company's dual focus on both equipment rental and sales provides a comprehensive solution for construction companies, unlike competitors who may specialize in only one area.
  • EquipmentShare's commitment to veteran employment and recognition through awards like the Military Times Best for Vets and HIRE Vets Medallion highlights its strong company culture and social responsibility.

Help us improve and share your feedback! Did you find this helpful?