Brand & Content Manager

We are seeking a Brand and Content Manager to lead our efforts in effectively growing our customer base across our Weight Loss Programme.  The role holder will sit within the Marketing team, and be responsible for eMed brand and content across key channels such as our website.  

The role holder will lead on how eMed as an organisation is perceived on our channels and support the brand tone of voice, both inside and outside of the Healthcare industry.  We aim to provide accessible healthcare for our members and it is pivotal we communicate our position as leaders within the healthcare industry. You will be responsible for supporting the new value proposition and develop new content to support all key channels - both paid and organic.  The role holder will be creatively minded, having a critical eye for detail and ensure that all work sits within our brand guidelines.

WHAT YOU’LL WORK ON

• Brand Development: As a new brand in the UK healthcare market, the role will support the newly defined value proposition and ensure that the core messages are being delivered across all the key channels including CRM, organic social, website and printed assets.  
• Content Creation: The role will focus on creating content and analysis to maximise awareness of our offering, and convert into paying members. Day-to-day this will involve a range of activities such as:
  • • Creating/writing content for all our social media channels and emails.
    • Generate content from a wide range of sources and deliver this in a variety of formats e.g. photo, video, graphics, across a number of different platforms.
    • Story gathering, including customer testimonials, and subsequent article generation. This could include both written and audio formats.
    • Supporting in the development of a brand tone of voice and ensuring all content is written with a target audience / per2sona in mind.
    • Upholding high quality standards in all written work across internal and external channels, including our web pages, social media channels and blog.
• Website Creation: Develop new website designs and work collaboratively with peers to develop copy and content to support the development of new website landing pages and journeys.  
• Customer Journey Mapping: Collaborate with cross-functional teams to map the website journey and identify opportunities for improved communication and engagement at each touchpoint.
• Segmentation and Personalisation: Utilise customer data and segmentation techniques to identify new segments / cohorts, ensuring that customers receive relevant and timely message and content.
• A/B Testing: Work closely with the Analytic Lead on supporting the various A/B tests to improve and optimise customer journey and conversion.
• Collaboration: Collaborate closely with marketing, sales, product, and customer support teams to align customer communications with broader company objectives and initiatives.
• Reporting and Analytics: Use data and analytics tools to track and report on the performance of new website journeys, paid social media campaigns and partnerships. Use insights to continuously improve strategies.
• Compliance and Privacy: Ensure all customer communications comply with relevant data protection and privacy regulations, such as GDPR.
• Additional Support: Support in ensuring the marketing team is hitting deadlines on activities on the marketing tracker and picking up smaller ad hoc projects where needed.

WHAT WE’RE LOOKING FOR

• Bachelor’s degree in Marketing, Communications, Business, or a related field. Master’s degree is a plus.
• Experience with HTML/CSS/JS/Cavna
• Experience in developing ecommerce strategies and understanding analytics / data.
• Proven experience in content and brand development or a related role.
• Strong written and verbal communication skills, with an ability to create persuasive and engaging website content.
• Experience with website and A/B testing platforms.  
• Proficiency in data analysis and reporting tools.
• Excellent project management skills and the ability to work in a collaborative, cross-functional environment.
• Creative thinking and the ability to adapt to changing customer preferences and industry trends.

Desirable:

• UX / UI experience to help develop customer journeys.  
• Working previously or having experience in healthcare and digital startups.

WHO YOU ARE

• Adaptability: We value employees who can adapt to changing circumstances, are open to new ideas and willing to undertake new elements within their role.
• Proactive Initiative: We seek individuals who take the initiative to identify and address challenges and opportunities without always needing explicit direction. A proactive mindset is essential for driving innovation and growth within our company.
• Team Player: Collaboration is at the heart of our organisation. We are looking for individuals who can work effectively in teams, respect diverse perspectives, and contribute positively to group dynamics. A willingness to support and motivate colleagues is highly valued.

WHAT WE OFFER

• Competitive salary package 
• Health cash plan
• Life insurance cover of 4x salary
• Pension contribution matched up to 5%
• eMed Flex Leave
• Eye care reimbursement
• Cycle to work scheme