Full-Time

Brand & Content Manager

Posted on 8/15/2024

Babylon Health

Babylon Health

501-1,000 employees

Digital healthcare service providing telemedicine consultations

Healthcare

Mid, Senior

London, UK

Category
Content Strategy
Content & Writing
Copywriting
Required Skills
Communications
Social Media
Marketing
Data Analysis
Requirements
  • Bachelor's degree in Marketing, Communications, Business, or a related field. Master's degree is a plus.
  • Experience with HTML/CSS/JS/Cavna
  • Experience in developing ecommerce strategies and understanding analytics / data.
  • Proven experience in content and brand development or a related role.
  • Strong written and verbal communication skills, with an ability to create persuasive and engaging website content.
  • Experience with website and A/B testing platforms.
  • Proficiency in data analysis and reporting tools.
  • Excellent project management skills and the ability to work in a collaborative, cross-functional environment.
  • Creative thinking and the ability to adapt to changing customer preferences and industry trends.
Responsibilities
  • Brand Development: As a new brand in the UK healthcare market, the role will support the newly defined value proposition and ensure that the core messages are being delivered across all the key channels including CRM, organic social, website and printed assets.
  • Content Creation: The role will focus on creating content and analysis to maximise awareness of our offering, and convert into paying members. Day-to-day this will involve a range of activities such as:
  • - Creating/writing content for all our social media channels and emails.
  • - Generate content from a wide range of sources and deliver this in a variety of formats e.g. photo, video, graphics, across a number of different platforms.
  • - Story gathering, including customer testimonials, and subsequent article generation. This could include both written and audio formats.
  • - Supporting in the development of a brand tone of voice and ensuring all content is written with a target audience / persona in mind.
  • - Upholding high quality standards in all written work across internal and external channels, including our web pages, social media channels and blog.
  • Website Creation: Develop new website designs and work collaboratively with peers to develop copy and content to support the development of new website landing pages and journeys.
  • Customer Journey Mapping: Collaborate with cross-functional teams to map the website journey and identify opportunities for improved communication and engagement at each touchpoint.
  • Segmentation and Personalisation: Utilise customer data and segmentation techniques to identify new segments / cohorts, ensuring that customers receive relevant and timely message and content.
  • A/B Testing: Work closely with the Analytic Lead on supporting the various A/B tests to improve and optimise customer journey and conversion.
  • Collaboration: Collaborate closely with marketing, sales, product, and customer support teams to align customer communications with broader company objectives and initiatives.
  • Reporting and Analytics: Use data and analytics tools to track and report on the performance of new website journeys, paid social media campaigns and partnerships. Use insights to continuously improve strategies.
  • Compliance and Privacy: Ensure all customer communications comply with relevant data protection and privacy regulations, such as GDPR.
  • Additional Support: Support in ensuring the marketing team is hitting deadlines on activities on the marketing tracker and picking up smaller ad hoc projects where needed.

Babylon Health provides a digital healthcare platform that connects patients with healthcare professionals through video calls. This service is available 24/7, allowing users to receive medical advice, referrals, sick notes, and prescriptions without needing to visit a healthcare facility. Patients can have prescriptions delivered to their homes or local pharmacies, and referrals are sent electronically through the app. In addition to general healthcare services, Babylon Health offers a weight management program and support for various health issues, including chronic conditions and mental health concerns. The company stands out from competitors by focusing on a fully digital experience, making healthcare more accessible and convenient. Its goal is to improve healthcare delivery by leveraging technology to provide timely and efficient medical services.

Company Stage

Debt Financing

Total Funding

$952.4M

Headquarters

London, United Kingdom

Founded

2020

Growth & Insights
Headcount

6 month growth

2%

1 year growth

0%

2 year growth

3%
Simplify Jobs

Simplify's Take

What believers are saying

  • Increased telemedicine demand post-COVID-19 boosts Babylon Health's user base potential.
  • AI integration in healthcare offers Babylon Health a competitive advantage.
  • Focus on mental health post-pandemic aligns with Babylon Health's service offerings.

What critics are saying

  • Financial instability from failed mergers and bankruptcy may impact service delivery.
  • Closure of U.S. headquarters could reduce Babylon Health's market presence.
  • Acquisition by eMed Healthcare may disrupt existing services and customer relationships.

What makes Babylon Health unique

  • Babylon Health offers 24/7 access to healthcare professionals via video calls.
  • The platform provides electronic prescriptions and referrals, enhancing user convenience.
  • Babylon Health integrates AI for personalized healthcare solutions, setting it apart.

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Benefits

Dental Benefits

Health Insurance Benefits

Vision Benefits

Flexible Spending Account (FSA)

Life Insurance

INACTIVE