Full-Time

Lead Lifecycle Marketing Manager

Confirmed live in the last 24 hours

Course Hero

Course Hero

1,001-5,000 employees

Online learning platform with study resources

Education

Senior

Toronto, ON, Canada + 2 more

Required Skills
SQL
Tableau
Marketing
Looker
Data Analysis
HTML/CSS
Requirements
  • 8+ years of relevant work experience including working with an enterprise-level CRM platform (Braze experience preferred)
  • Earned a BA/BS/BE degree or an MBA
  • Knowledge of the Martech landscape and an ability to learn new systems quickly
  • Advanced knowledge of HTML and CSS, including mobile-responsive templates and experience with a scripting language (Liquid, AMPScript, Free Marker, etc.)
  • Strong understanding of data concepts (APIs, JSON, ETLs, etc.)
  • Experience with analytics tools like Tableau, Looker, or Amplitude and basic SQL skills
  • Depth of experience with email marketing and crafting user journeys
  • Highly communicative, resourceful, having strong time management and organizational skills, and an ability to work with a sense of urgency
  • Self-starter who’s also comfortable working in a highly collaborative environment.
  • Resilient multitasker who consistently meets deadlines and is comfortable with shifting timelines and priorities
Responsibilities
  • Collaborate cross-functionally with product managers, creative teams, and engineers to develop and execute on strategies to drive user engagement and product adoption
  • Create scalable multi-channel marketing campaigns using html, css, liquid, responsive modular templates, and other tools
  • Establish foundational infrastructure for expansion into new marketing channels such as web push, content cards, or in-browser notifications
  • Implement complex, multivariate A/B tests, monitor and analyze performance, and make recommendations to drive further improvements
  • Partner with engineering and the broader growth marketing team to identify and implement new campaign features (e.g. automatic login links, recommendations) and data flows (e.g. API events, customer attribute library) to support lifecycle marketing initiatives
  • Create and optimize segmentation and content personalization strategies by leveraging user insights and business data.
  • Proactively identify gaps in process and infrastructure, propose solutions, and ultimately, improve production efficiency
  • Build and maintain process documentation, establish best practices, and enhance team effectiveness
  • Analyze results, determine benchmarks, and provide regular performance updates in order to assess business impact and make recommendations
  • Partner with the analytics team to build dashboards, plan and analyze experiments, and uncover new user insights for lifecycle marketing programs
  • Work closely with growth marketing leadership to define OKRs, contribute to annual and quarterly plans, and suggest and implement growth initiatives
  • Stay abreast of the latest marketing trends and tools, sharing any findings on where best-in-class marketing teams have found success

Course Hero is an excellent workplace for individuals passionate about leveraging technology to enhance academic success. The company employs cutting-edge technology to provide a comprehensive range of educational resources, from study guides to video tutorials, supporting diverse learning needs across numerous subjects. With a commitment to academic advancement, the company stands at the forefront of the educational technology sector, making it a fulfilling environment for professionals who wish to contribute to educational innovation and impact.

Company Stage

Series C

Total Funding

$862.6M

Headquarters

Redwood City, California

Founded

2006

Growth & Insights
Headcount

6 month growth

-1%

1 year growth

-2%

2 year growth

26%

Benefits

Competitive salary, annual bonus, and RSUs

Medical coverage, including full dental and vision

Life and disability benefits

401(k) program

One month paid sabbatical after 5 years at the company

Education reimbursement

Professional development workshops & industry conferences

Paid parental leave

Flexible work schedule

Social responsibility program

Annual wellness stipend

Monthly tech stipend

Annual family planning stipend

Monthly snack boxes delivered to your door

Cell phone allowance