Full-Time

ASO Manager

Posted on 2/4/2025

Mobilityware

Mobilityware

201-500 employees

Develops engaging mobile games for casual gamers

Consumer Software
Gaming

Compensation Overview

$139k - $150kAnnually

Mid, Senior

Irvine, CA, USA

Category
Brand & Creative Marketing
Growth Marketing
Growth & Marketing
Required Skills
Data Analysis

You match the following Mobilityware's candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • 2+ years of experience in ASO, creative optimization, digital marketing, or a related field, preferably within the mobile gaming industry
  • Strong ability to analyze data, interpret trends, and make data-driven decisions using tools like App Annie/Data.ai, Sensor Tower, or similar platforms
  • Proficiency in app store algorithms, ranking factors, and metadata optimization on both Custom Product Pages/Custom Store Listings
  • Familiarity with ASO and analytics tools (e.g. Google Play Console, App Store Connect, and external tools such as SplitMetrics, StoreMaven, GeekLab, etc)
  • Self-motivated
  • Excellent verbal, written and presentation communication skills, with the ability to present findings and strategies to stakeholders
  • Experience working with design teams to produce engaging visual assets tailored for app stores including icons, screenshots, app preview videos, and feature graphics
  • Proven ability to manage multiple games and deadlines simultaneously in a fast-paced environment
Responsibilities
  • Develop and execute ASO strategies to improve rankings, visibility, conversion and downloads across the Apple App Store and Google Play Store for multiple game titles
  • Conduct ongoing keyword research to identify high-impact terms and integrate them into metadata, descriptions, and titles
  • Partner with designers and marketing teams to create compelling app icons, screenshots, preview videos, and feature graphics that enhance click-through rates (CTR)
  • Plan and execute A/B tests to evaluate the performance of app store assets, including creatives, descriptions, and calls-to-action on both CSLs and CPPs (Custom Store Listings/Android and Custom Product Pages/iOS)
  • Monitor and analyze app performance metrics, identify trends, and provide actionable insights to improve rankings and conversion rates
  • Conduct competitive research to benchmark MobilityWare’s games against industry leaders and identify opportunities for improvement and present findings regularly to stakeholders
  • Stay updated on industry trends, best practices and changes in app store algorithms to continuously improve ASO strategies
  • Optimize app store listings for international markets, ensuring they resonate with local audiences, and evangelize this need with Product teams and other internal cross-functional leaders
  • Liaise with marketing, user acquisition, and product teams to align ASO efforts with broader performance marketing and product goals. Collaborate with the product team to provide insights and recommendations for improving user experience and retention
Desired Qualifications
  • A love for gaming and a keen interest in the mobile gaming industry

MobilityWare develops mobile games, with a notable focus on casual gaming experiences, including the original Solitaire app. Their games are available for free, utilizing a freemium model that allows players to access basic features at no cost while offering in-app purchases and advertisements for additional content. This approach helps them attract a large audience of casual gamers across various age groups. MobilityWare distinguishes itself from competitors through its strong player engagement, actively seeking feedback to improve the gaming experience. The company's goal is to create enjoyable and addictive games while maintaining a positive workplace culture that fosters innovation and supports employee well-being.

Company Stage

M&A

Total Funding

$12.6M

Headquarters

Irvine, California

Founded

1990

Simplify Jobs

Simplify's Take

What believers are saying

  • Increased interest in hyper-casual games offers expansion opportunities for MobilityWare.
  • AI-driven personalization can enhance player engagement and retention for MobilityWare.
  • 5G networks enable more complex, immersive gaming experiences, benefiting MobilityWare's development.

What critics are saying

  • AI-driven gaming companies like Solsten could challenge MobilityWare's market position.
  • Location-based AR games may shift consumer interest from traditional mobile games.
  • Bigabid's adtech expansion could lead to more sophisticated advertising competition.

What makes Mobilityware unique

  • MobilityWare pioneered the original Solitaire app, setting a standard in mobile gaming.
  • The company excels in creating engaging, addictive games for casual gamers worldwide.
  • MobilityWare's freemium model attracts a large user base with in-app purchases and ads.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Unlimited Paid Time Off

401(k) Company Match

Hybrid Work Options