Full-Time

ASO Manager

Confirmed live in the last 24 hours

Mobilityware

Mobilityware

201-500 employees

Develops engaging mobile games for casual gamers

Compensation Overview

$139k - $150kAnnually

Mid, Senior

Irvine, CA, USA

Category
General Marketing
SEO Marketing
Growth & Marketing
Required Skills
Data Analysis
Requirements
  • 2+ years of experience in ASO, creative optimization, digital marketing, or a related field, preferably within the mobile gaming industry
  • Strong ability to analyze data, interpret trends, and make data-driven decisions using tools like App Annie/Data.ai, Sensor Tower, or similar platforms
  • Proficiency in app store algorithms, ranking factors, and metadata optimization on both Custom Product Pages/Custom Store Listings
  • Familiarity with ASO and analytics tools (e.g. Google Play Console, App Store Connect, and external tools such as SplitMetrics, StoreMaven, GeekLab, etc)
  • Self-motivated
  • Excellent verbal, written and presentation communication skills, with the ability to present findings and strategies to stakeholders
  • Experience working with design teams to produce engaging visual assets tailored for app stores including icons, screenshots, app preview videos, and feature graphics
  • Proven ability to manage multiple games and deadlines simultaneously in a fast-paced environment
Responsibilities
  • Develop and execute ASO strategies to improve rankings, visibility, conversion and downloads across the Apple App Store and Google Play Store for multiple game titles
  • Conduct ongoing keyword research to identify high-impact terms and integrate them into metadata, descriptions, and titles
  • Partner with designers and marketing teams to create compelling app icons, screenshots, preview videos, and feature graphics that enhance click-through rates (CTR)
  • Plan and execute A/B tests to evaluate the performance of app store assets, including creatives, descriptions, and calls-to-action on both CSLs and CPPs (Custom Store Listings/Android and Custom Product Pages/iOS)
  • Monitor and analyze app performance metrics, identify trends, and provide actionable insights to improve rankings and conversion rates
  • Conduct competitive research to benchmark MobilityWare’s games against industry leaders and identify opportunities for improvement and present findings regularly to stakeholders
  • Stay updated on industry trends, best practices and changes in app store algorithms to continuously improve ASO strategies
  • Optimize app store listings for international markets, ensuring they resonate with local audiences, and evangelize this need with Product teams and other internal cross-functional leaders
  • Liaise with marketing, user acquisition, and product teams to align ASO efforts with broader performance marketing and product goals. Collaborate with the product team to provide insights and recommendations for improving user experience and retention
Desired Qualifications
  • A love for gaming and a keen interest in the mobile gaming industry

MobilityWare develops mobile games, with a notable focus on casual gaming experiences, including the original Solitaire app. Their games are available for free, utilizing a freemium model that allows players to access basic features at no cost while offering in-app purchases and advertisements for additional content. This approach helps them attract a large audience of casual gamers on platforms like the App Store and Google Play. MobilityWare distinguishes itself from competitors through its strong player engagement and commitment to player satisfaction, actively seeking feedback to improve the gaming experience. The company's goal is to create entertaining and addictive games that resonate with a global audience, while fostering a positive workplace culture that encourages innovation and retains top talent.

Company Size

201-500

Company Stage

M&A

Total Funding

$12.6M

Headquarters

Irvine, California

Founded

1990

Simplify Jobs

Simplify's Take

What believers are saying

  • Increased interest in hyper-casual games offers expansion opportunities for MobilityWare.
  • AI-driven personalization can enhance player engagement and retention for MobilityWare.
  • 5G networks enable more complex, immersive gaming experiences, benefiting MobilityWare's development.

What critics are saying

  • AI-driven gaming companies like Solsten could challenge MobilityWare's market position.
  • Location-based AR games may shift consumer interest from traditional mobile games.
  • Bigabid's adtech expansion could lead to more sophisticated advertising competition.

What makes Mobilityware unique

  • MobilityWare pioneered the original Solitaire app, setting a standard in mobile gaming.
  • The company excels in creating engaging, addictive games for casual gamers worldwide.
  • MobilityWare's freemium model attracts a large user base with in-app purchases and ads.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Unlimited Paid Time Off

401(k) Company Match

Hybrid Work Options

Company News

Calcalist
Feb 4th, 2025
Bigabid raises $25M for gaming adtech growth

Bigabid, a data-driven ad-tech company, raised $25 million in a Series A round to enhance its gaming adtech growth. The funding, which included participation from MobilityWare and angel investors, will be used to expand media activity in the gaming sector and strengthen the development team. Bigabid, founded in 2015, has grown significantly, doubling revenue annually and increasing its workforce from 20 to 100 employees.

Pocket Gamer
Nov 30th, 2023
Cerberus Interactive secures $1.75m for location-based augmented reality games

Texas start-up Cerberus Interactive has raised $1.75 million in investment to develop location-based augmented reality mobile games.

PR Newswire
Jul 18th, 2023
Solsten Recognized As One Of Fast Company'S 100 Best Workplaces For Innovators

MINNEAPOLIS, July 18, 2023 /PRNewswire/ -- The winners of Fast Company's 2023 100 Best Workplaces for Innovators were announced last week, honoring companies that have established a workplace environment conducive to innovation, and have implemented groundbreaking practices to inspire and empower their employees. Solsten x Fast Company Best Places to Work for Innovators. Solsten, a consumer insights platform powered by human psychology and artificial intelligence is proud to announce its inclusion on this list. This recognition highlights Solsten's commitment to fostering a culture of innovation, creativity, and exploration in the pursuit of an ambitious mission. Being selected among the top 100 workplaces is a testament to Solsten's unwavering dedication to driving meaningful advancement in the fields of machine learning, artificial intelligence, and adaptive psychometric assessment, and their application in the world of video games and beyond."As Solsten continues to grow, nurturing a culture of innovation remains our top priority," says Joe Schaeppi, Co-Founder and CEO. "Being an invigorating place to work means fostering a culture of listening, learning, humility, cognitive diversity, and growth mindsets

Tech.eu
Aug 18th, 2022
Solsten Raises $22 Million To Help Firms Design Better Digital Experiences For Audiences

Berlin-based AI startup Solsten has raised a $21.8 million in funding to help brands understand their customers on a deeply human level to create new experiences. The Series B round was led by Denver-based Konvoy with participation from returning investors Inventure, GFR Fund, Sisu Game Ventures, and University of Wisconsin-Madison alumni fund Bascom Ventures. The round also included new investors Galaxy Interactive, Japanese communications industry specialists Dentsu Ventures, and the blockchain-focussed private equity group Warburg Serres

MobilityWare
Nov 12th, 2021
Upstanding LLC partnered with HASBRO INC on Nov 12th 21'.

MobilityWare has partnered with Hasbro for the release of MONOPOLY Solitaire, available today on both the App Store and Google Play.