Simplify Logo

Full-Time

Senior ABM & Field Marketing Manager

North America

Updated on 7/19/2024

Branch

Branch

501-1,000 employees

Mobile growth and attribution platform provider

Senior, Expert

Austin, TX, USA

Category
Brand & Creative Marketing
General Marketing
PR & Communications
Growth & Marketing
Required Skills
Sales
Marketing
Data Analysis
Requirements
  • 8+ years of enterprise (business to business), demand gen marketing experience
  • Expertise with account-based marketing tools like Demandbase
  • Previous experience working closely with sales, marketing, and other GTM teams on marketing planning and execution
  • Strong data-driven and project management mindset
Responsibilities
  • Own and develop the regional integrated marketing plan
  • Lead and execute ABM strategies and programs in collaboration with cross-functional teams
  • Manage target account lists, segmentation, and reporting
  • Drive ABM and pipeline status reporting and action plans
  • Work with Marketing Operations and Analytics teams for reporting

Branch offers a Mobile Growth & Attribution Platform for Enterprises and Brands, providing solutions for paid advertising, owned and earned channels, and guidance through privacy and industry changes. Their technologies include Mobile Measurement Partner (MMP), Universal Ads, SafeTrack, Engagement Builder, SKAdNetwork Support, Cost Aggregation, Fraud Protection, Mobile Linking Platform (MLP), Journeys, QR Codes, Universal Email, SEO App Attribution, and Deepviews®.

Company Stage

Series F

Total Funding

$667.3M

Headquarters

Palo Alto, California

Founded

2014

Growth & Insights
Headcount

6 month growth

-1%

1 year growth

-10%

2 year growth

-1%