Market Manager

Market Manager (Dispensaries, New York) — 1906

Location: New York (Field-based, statewide travel required)
Reports to: Head of Sales

About 1906
1906 is redefining the cannabis and functional wellness industries with fast-acting, innovative products that combine plant medicine and science for real results. We're building the future of cannabis edibles and THC-infused experiences, offering consumers smarter, more effective alternatives to alcohol and pharmaceuticals.

We don’t follow trends — we set them. Our culture rewards bold thinking, speed, and accountability. If you're ready to build something disruptive in one of the fastest-growing industries in the world, this is it.

The Opportunity
New York is one of 1906's highest-priority markets. As Market Manager, you'll lead our dispensary channel growth across the state. You’ll own the market, build strategic relationships with buyers and store staff, and be the go-to expert on 1906 products. You’ll also collaborate with our beverage team to ensure brand consistency across channels.

You are the face of 1906 in New York dispensaries — responsible for driving growth, deepening relationships, and executing flawlessly at retail. This is a field-first role for someone who thrives on building accounts, developing strategy, and rolling up their sleeves to make it happen.

Your success will be measured by:

Establishing 1906 as a top-selling brand in New York dispensaries

Expanding into new accounts and increasing shelf presence in existing ones

Delivering exceptional activations, pop-ups, and staff trainings

Maintaining accurate CRM records and actionable market insights

Who You Are (and Why We’ll Love You)
You’re a self-starter and results-driven operator who thrives in fast-paced, early-stage environments. You don’t wait for instructions — you walk into dispensaries with confidence, introduce yourself, and create value on day one.

You know how to sell through influence — building trust with buyers, earning attention from staff, and educating consumers with clarity and passion. You’re as comfortable behind the wheel as you are behind the counter.

Responsibilities

Sales & Account Management

Build and grow strategic relationships with dispensary buyers, managers, and staff

Prospect and open high-value new accounts across the state

Drive sales performance and execute promotional programming

Maintain detailed CRM records for all account activity, wins/losses, and follow-ups

Use tools like Hoodie Analytics and POS data to uncover trends and restock opportunities

Distribution & Channel Execution

Support in-store merchandising, ensuring proper product placement and visibility

Coordinate promotional calendars, menu placements, and re-orders

Partner with the 1906 sales, marketing, and customer success teams to execute market plans

Brand Education & Field Marketing

Lead engaging budtender trainings and in-store demos

Execute consumer-facing activations including pop-ups and sampling events

Manage brand ambassadors and demo staff in-market

Represent 1906 at dispensary and community events

Market Development & Strategy

Identify whitespace and expansion opportunities in key regions

Collaborate with leadership to prioritize account outreach and territory planning

Provide structured feedback on field performance and retail conditions


Qualifications

5+ years of experience in territory sales, account management, or retail partnerships — preferably in cannabis, CPG, wellness, or adult beverage

Proven track record managing both off-premise and on-premise retail relationships

Experience working with CRM tools and understanding sales data

Excellent communication, negotiation, and follow-through skills

Highly organized with strong time management and self-direction

Must have a reliable vehicle and valid driver’s license for statewide travel

Weekend availability for events and retail activations

Age 21+

Preferred Qualifications

Experience in cannabis, wellness, food/beverage, or beauty

Bachelor’s degree in Marketing, Sales, Business, or related field

Familiarity with omnichannel customer experience and merchandising best practices

Compensation & Benefits

$75,000 - $90,000 base salary

Annual performance bonus + monthly incentives

Health, dental, and vision coverage (100% employee premium paid for health insurance)

401(k) plan

Unlimited paid time off

Company-provided laptop or tablet

Paid parental leave

Wellness benefit options

FSA  

401k 

Short Term Disability options

Long Term Disability options

Life Insurance Options

Parental leave

Telehealth Legal Services

Unlimited growth potential in a $100B+ industry by 2030

Our Commitment
At 1906, diversity is not just a buzzword. We're passionate about fostering an environment where everyone, irrespective of their race, gender, sexual orientation, or background, feels valued and included. We especially encourage applications from Black, African American, Hispanic, Latinx, Indigenous, Women, Veterans, differently abled, and LGBTQ+ candidates.

Join us and redefine the cannabis narrative!