Full-Time

Performance Marketing Specialist

Posted on 9/16/2025

Lenus

Lenus

201-500 employees

Connects clients with holistic health coaches

Compensation Overview

$84.6k - $90k/yr

Irvine, CA, USA

In Person

Category
Growth & Marketing (2)
,
Requirements
  • 2+ years of hands-on experience with planning, buying, and executing paid social media campaigns.
  • Excellent verbal and written English.
  • Experience developing creative concepts and executing engaging campaigns.
  • Strong analytical skills with the ability to identify and optimize key performance metrics.
  • Proficiency in Facebook Business Manager (extra points for experience with Email marketing, Google Ads, or additional digital funnels).
  • A collaborative mindset, with excellent communication and teamwork skills.
Responsibilities
  • Set up, monitor, and optimize paid social media campaigns to meet client goals across multiple platforms.
  • Analyze performance data daily, ensuring profitability while conducting weekly deep dives on results and trends.
  • Stay current with social media and digital marketing best practices, leveraging insights to enhance campaigns.
  • Communicate wins, challenges, and data insights effectively to clients and stakeholders, recommending future strategies.
  • Collaborate with Key Account Managers and other teams to align on strategies, creative assets, and targets.
  • Partner with coaches to support creative strategies and ensure that campaigns reflect their brand voice and goals.
  • Manage budgets for your portfolio, driving growth and efficiency while hitting performance targets.

Lenus Health builds a platform that connects health and fitness coaches with clients, allowing coaches to grow their businesses by delivering holistic coaching across physical health, mental wellbeing, nutrition, lifestyle, and habit and behavior change. The product helps coaches reach more clients and deliver services efficiently through the platform, likely charging a subscription or commission for platform access and usage. Clients rate their coaches highly (9.1/10 according to EPSI Rating), demonstrating strong satisfaction with the coaching provided. Lenus differentiates itself by combining a broad, holistic coaching approach with a platform that actively supports coach growth and client outcomes, rather than focusing on a single fitness niche. The company’s goal is to enable coaches to scale their practices and help clients improve overall health and wellbeing, capturing the growing demand for professional, holistic health guidance.

Company Size

201-500

Company Stage

Early VC

Total Funding

$84.5M

Headquarters

Copenhagen, Denmark

Founded

2016

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Simplify's Take

What believers are saying

  • Expansion to Spain, Netherlands, Norway, Finland, USA positions Lenus for international revenue diversification.
  • €76M total funding enables product development, geographic expansion, and competitive feature parity.
  • Growing demand for professional health coaching creates expanding addressable market for platform scaling.

What critics are saying

  • EU AI Act classifies Lenus Academy algorithms as high-risk, requiring costly audits halting US expansion.
  • Competitors like Trainerize offer lower fees and superior integrations, driving coach defection within 6-12 months.
  • Economic slowdown reduces fitness spending 25%, amplifying B2B2C revenue loss from coach churn immediately.

What makes Lenus unique

  • Holistic coaching platform trains coaches in integrated physical, mental, nutrition, and lifestyle approaches.
  • Lenus Academy establishes proprietary training curriculum for online coaching effectiveness and coach certification.
  • B2B2C model captures coaches as growth partners while maintaining direct client relationships and satisfaction.

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Benefits

Comprehensive Health Insurance

Unlimited Paid Time Off

401(k) Retirement Plan

Commuter Benefits

Parental Leave

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

1%
Startup Insights
Feb 5th, 2024
Fast-growing healthtech startup creates the world's first online holistic health coaching program

Lenus, a fast-growing healthtech company, has launched Lenus Academy, a new training program that takes a holistic approach to human health.

Lenus Health
Jun 29th, 2023
Breakthrough in the USA: Danish Lenus achieves record revenue

In the past year, Lenus has successfully expanded to Spain, the Netherlands, Norway, Finland, and the USA.

FinSMEs
Jun 9th, 2021
Lenus Raises €50M in Series A Funding

Lenus, a Copenhagen, Denmark-based online B2B2C coaching platform targeting health and fitness professionals, secured €50m in Series A funding

INACTIVE