Full-Time

Lead Product Marketing Manager

Confirmed live in the last 24 hours

Carta

Carta

1,001-5,000 employees

Financial platform for fundraising and equity management

Fintech
AI & Machine Learning
Financial Services

Compensation Overview

$152k - $208kAnnually

+ Equity + Commission

Senior

Seattle, WA, USA + 2 more

More locations: San Francisco, CA, USA | New York, NY, USA

In-office presence required in San Francisco, Seattle, and New York.

Category
General Marketing
Growth & Marketing
Requirements
  • At least 5 years of product marketing experience
  • A deep understanding of the private markets ecosystem and the current market landscape
  • Motivation to work collaboratively in a fast-paced, ever-changing environment
  • Taken products and teams from zero to one
  • Creative problem solving skills. Someone who can diagnose problems, isolate them into their component parts, and drive towards creative solutions
  • Excellent communication skills with the ability to distill complex thoughts and strategies into simple, actionable recommendations, especially to executives
Responsibilities
  • Defining Carta’s market positioning within the Private Markets space.
  • Crafting Carta’s product narrative that supports the overall Carta brand strategy
  • Collaborate with cross functional partners in sales, customer success, and enablement to ensure that customer feedback is integrated into the product roadmap.
  • Conduct customer interviews and gather feedback to understand pain points and customer needs, which can inform product development and marketing strategies.

Carta provides a platform that helps businesses, particularly startups and investment firms, manage their fundraising processes more efficiently. The platform offers a variety of tools and services that assist in asset management, back office automation, and portfolio insights. One of its standout features is the use of machine learning to provide real-time market intelligence, which helps businesses make informed decisions about employee compensation. Additionally, Carta simplifies the process of equity sales for employees and investors, making it easier to manage these transactions. Unlike many competitors, Carta focuses on providing a comprehensive suite of services that not only streamline fundraising but also support audit, tax matters, valuations, and fund formations. The goal of Carta is to make the fundraising journey faster, easier, and more cost-effective for its clients.

Company Stage

N/A

Total Funding

$1.1B

Headquarters

San Francisco, California

Founded

2012

Growth & Insights
Headcount

6 month growth

3%

1 year growth

3%

2 year growth

-8%
Simplify Jobs

Simplify's Take

What believers are saying

  • Carta's extensive suite of tools and services can significantly streamline the fundraising process, making it easier and more cost-effective for startups and investors.
  • The company's ability to provide real-time market intelligence and robust data sets can help businesses make more informed decisions, particularly in compensation and equity management.
  • Partnerships with firms like Herzog and proactive compliance solutions position Carta as a trusted and innovative leader in the fintech space.

What critics are saying

  • The recent data breach incident could undermine client trust and impact Carta's reputation in the market.
  • A decline in venture deal counts and cash raised, as reported, may affect Carta's revenue and growth prospects.

What makes Carta unique

  • Carta's platform uniquely integrates machine learning to provide real-time market intelligence and compensation data, setting it apart from traditional financial services.
  • The company's focus on simplifying equity sales and back office automation offers a comprehensive solution that addresses multiple pain points for startups and investors.
  • Carta's proactive approach to compliance, such as offering a free Corporate Transparency Act compliance solution, demonstrates its commitment to regulatory support and client ease.

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Benefits

Free lunch and snacks

Equity

Employee liquidity every 12-18 months