Full-Time

Vice President of Sales

Posted on 6/25/2025

Vori

Vori

51-200 employees

Centralizes data, digitizes grocery store workflows

No salary listed

New York, NY, USA

In Person

Category
Sales & Account Management (1)
Required Skills
Data Analysis
Requirements
  • 8–15+ years of B2B sales experience, with territory ownership and leadership in fast-growing companies
  • Have a track record of opening new markets, building trust with buyers, and consistently exceeding quota
  • Are a strategic player-coach—comfortable leading by doing, then scaling with excellence
  • Know how to navigate and close deals with SMBs, mid-market, and multi-location operators
  • Have experience in vertical SaaS, POS, fintech, retail tech, or logistics a strong plus
  • Are based in or willing to relocate to a major East Coast metro to be close to customers
Responsibilities
  • Go-to-Market Leadership: Own the revenue number and expansion strategy for top East Coast metros
  • Develop and execute market entry strategies grounded in data, local insight, and urgency
  • Collaborate with marketing and product to tailor messaging, GTM assets, and local proof points
  • Enterprise-Caliber Selling: Personally lead sales efforts in your first territory to close flagship accounts
  • Build deep relationships with grocery operators, independents, and regional groups
  • Sell consultatively to family-run and professionally managed businesses
  • Team Formation & Management: Recruit, onboard, and manage a high-performing AE pod after your first few wins
  • Coach your team on territory development, sales process, and value-based selling
  • Instill a culture of ownership, grit, and excellence
  • Executive Collaboration & Scale: Report directly to the Head of U.S. Sales, with visibility to the CEO and leadership team
  • Partner cross-functionally to inform product roadmap, pricing strategy, and operational playbooks
  • Serve as the voice of the East Coast market internally—bringing insights, urgency, and truth

Vori provides an operating system for grocery retailers that centralizes data and digitizes workflows. It connects data across the food supply chain and replaces paper processes with digital ones, integrated with existing store systems like BRData, Microsoft Dynamics, QuickBooks, FMS, and Sage. The platform helps independent grocers manage their inventory and operations from a single place, driving efficiency and cost savings. Unlike broader software providers, Vori targets independent grocers and builds a cohesive, connected system that reduces fragmentation in stores. Its goal is to move food more freely from silo to shelf and help grocery stores compete in the digital age by reinvesting savings into growth, product mix, and customer strategies.

Company Size

51-200

Company Stage

Series B

Total Funding

$32.3M

Headquarters

East Palo Alto, California

Founded

2019

Simplify Jobs

Simplify's Take

What believers are saying

  • Payments produced 60%-70% of revenue after $500 million processed since January 2024.
  • Vori reported 577,000 auto-detected supplier cost changes protecting margins in 2025.
  • Regional grocers like Draeger’s Market and Mollie Stone’s Markets validate workflow improvements.

What critics are saying

  • Payments revenue concentration exposes Vori to processor bundling and take-rate compression.
  • Toast can bundle POS and payments, displacing Vori at the register.
  • AI ordering or pricing failures create immediate shrink, stockouts, and merchant churn.

What makes Vori unique

  • Vori unifies checkout, payments, inventory, ordering, pricing, loyalty, and reporting.
  • Founded in 2019, it targets independent grocers with a grocery-specific operating system.
  • AI auto-detects supplier cost changes and automates replenishment across store workflows.

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Your Connections

People at Vori who can refer or advise you

Benefits

Competitive salary & equity

Personal financial advisor

Remote work, with an office when you need it

Stipend to set up your home office

Regular team events and retreats

Unlimited PTO, with minimum 21 days off

Generous paid parental leave

Health, dental & vision insurance

401k

Growth & Insights and Company News

Headcount

6 month growth

6%

1 year growth

-4%

2 year growth

5%
Informa TechTarget
Dec 19th, 2024
Vori Appoints Former Toast Leader as Head of Operations

Vori, the only modern operating system for the grocery industry and maker of VoriOS, the grocery point-of-sale system and store management platform, announced the appointment of Ellery Fink as Head of Operations.

Cision
Jul 1st, 2024
Vori Unveils Vorios: The Revolutionary Ai-Powered Point-Of-Sale System And Back Office Suite For Independent Grocers, Connecting Data Across The Food Supply Chain

"VoriOS even puts a pricing coordinator, a CFO, and a marketing director in the owner's back pocket." said Brandon Hill, CEO and a co-founder of Vori

AgFunderNews
Apr 5th, 2023
Data Snapshot: Vcs Bet On Upcycling, Insects And Inventory Management Software To Cut Food Waste In 2022

Data Snapshot is a regular AFN feature analyzing agrifoodtech market investment data provided by our parent company, AgFunder.Click here for more research from AgFunder and sign up to our newsletters to receive alerts about new research reports.Reversing the world’s massive food waste problem could produce enough to feed 2 billion people. It’s also a top solution for mitigating climate change, says non-profit think tank ReFed.“More businesses are recognizing the impacts food waste solutions can have on sustainability goals as well as the opportunities they offer for investment returns,” the organization noted in a special food waste management section of AgFunder’s Global Agrifoodtech Investment Report 2023.Data from the new report shows a drop in investments in North America for food waste mitigation solutions. In 2022, startups raised $1.7 billion, down from $2 billion in 2021. The number of deals also fell, to 117, the lowest deal count since 2018.However, this does not include the deal value for the Misfits Market and Imperfect Foods merger, whose size remains undisclosed. Including this deal, AgFunder estimates that the total level of investment for 2022 is likely around $2 billion, roughly in line with 2021.Outside of that deal, the decline in both funding and deals was driven largely by the macro environment and is in line with overall numbers for agrifoodtech investment.Top food waste deals of 2022Investors poured money almost equally into the Recycling and Prevention categories of food waste mitigation. Some of the top deals included:Afresh secured $115 million to help food retailers cut waste by optimizing their inventory strategy.Anuvia Plant Nutrients , which upcycles o rganic waste into agricultural inputs, secured $65.5 million., which upcycles o Bioveritas landed $65 million and uses fermentation to upcycle waste to clean-label ingredients.Restaurant-focused startups helping food service companies improve efficiency and reduce waste included PreciTaste , which landed $24 million, and Galley with $14.2 million., Better Origin (Entomics), which uses insects to turn food waste into animal feed, secured $16 million.Another food retail operations platform, Vori , landed $10 million.Supply chain and logistics providers Wheelocity secured $9.6 million.Surplus food management platform Goodr raised $7.8 million.Shelf-life extending packaging tool Ryp Labs ( StixFresh ) raised $7.2 million.Over the years, more funding has gone into food waste prevention solutions compared to downstream (close to the consumer) options like redistributing surplus food, which has historically received minimal funding.In 2022, investors shifted focus to recycling solutions, as evidenced by Goodr’s $10 million raise, the largest the segment has garnered since 2018.While ReFed’s focus is only on North America, the food waste issue is a worldwide problem prompting a variety of responses around the globe

PYMNTS
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TechCrunch
Oct 7th, 2022
Nice Try, Startup, But That'S Not Your Serviceable Obtainable Market (Som)

There’s one issue I have started to see more and more often: Startup founders, in their desperation to show how big their markets are, overstep the mark significantly, claiming numbers for their TAM/SAM/SOM that are unobtainable and absurd. I get it: You want to seem like you’re building a very valuable company. But in the pitch process, you still have to maintain a sense of honesty

INACTIVE