Digital Communications Specialist

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Job Posting Title:

Digital Communications Specialist

Position Type:

Professional / Unclassified

Department:

LSUAM HSE - ULS - Administrative Support (Rob Lyles (00004955) (Inherited))

Work Location:

0106 Lab High School

Pay Grade:

Job Description:

College of Human Sciences & Education

University Laboratory School

Digital Communications Specialist

The LSU Laboratory School requires a Communications Specialist to ensure timely and accurate information is shared with our stakeholders. This role coordinates and  captures organic activities throughout the day and shares them through our social media platforms, maintains the content on our website, and works with the Advancement and Engagement and the University Relations Office to communicate with local media ensuring our school is highlighted throughout the year. The incumbent should be proactive in shaping the conversations of our School's community. 

30% Social Media Strategist: Responsible for managing all inquiries. Creates and executes the social media strategy through content planning and scheduling; utilizes all digital platforms to grow the school's online presence, uses digital communications platforms to effectively promote the school and it's students, faculty, staff, and alumni; grows exposure, following, and engagement on all platforms through both organic and paid marketing approaches; stays current on trends; tests new strategies and platforms; and uses social media analytics to assess social media engagement strategies and generate quarterly reports for the college's communications team.

30% Website Content: Procures, maintains, and updates content on the college website; creates and implements updates to improve the usability, performance, and appearance of the website; assists departments with their website development and manages issues as they arise; maintains website content; and incorporates search engine optimization and analytics.

20% Media Relations: Understands marketing and promotion techniques and develops fresh ideas while leaving nothing to chance; Plans event marketing strategy from start to finish and develops a cross-channel communications plan to promote events through the School’s website, newsletter, emails, and social media. Works Collaboratively with the Office of Communications and University Relations and adheres to the standards set therein.

10% Video Content: Generates video ideas and coordinates and produces video material to share on the website and social media channels that feature the University Lab School faculty, staff, students, and facilities; works in conjunction with the ULS Administration on editorial, design, and budgetary responsibility for all video projects.

5% Digital Marketing: Generates and/or coordinates digital media materials and advertisements to promote school initiatives, works in conjunction with the ULS administration on editorial, design, and budgetary responsibility for all digital marketing projects.

5% Other: Perform other duties/special projects as assigned by Director.

Minimum Qualifications:

Bachelor's Degree with one year related experience

LSU values skills, experience, and expertise. Candidates who have relevant experience in key job responsibilities are encouraged to apply— a degree is not required as long as the candidate meets the required years of experience specified in the job description.

Preferred Qualifications:

Bachelor's Degree with three years of work experience which includes two years of experience with communications or marketing in a university setting

Additional Job Description:

Special Instructions:

Attach cover letter, résumé, and professional references with your application. Must pass a mandatory background and fingerprinting with the Louisiana State Police is required at the time of hire. This position's responsibilities require work directly with minors. Finger printing and National Sex Offender Registry check required per FASOP HR-04. For additional questions regarding the position or salary, please contact Tammy Lee at [email protected].

Posting Date:

September 18, 2025

Closing Date (Open Until Filled if No Date Specified):

January 16, 2026

Additional Position Information:

Background Check - An offer of employment is contingent on a satisfactory pre-employment background check.

Benefits - LSU offers outstanding benefits to eligible employees and their dependents including health, life, dental, and vision insurance; flexible spending accounts; retirement options; various leave options; paid holidays; wellness benefits; tuition exemption for qualified positions; training and development opportunities; employee discounts; and more!

Positions approved to work outside the State of Louisiana shall be employed through Louisiana State University’s partner, nextSource Workforce Solutions, for Employer of Record Services including but not limited to employment, benefits, payroll, and tax compliance. Positions employed through Employer of Record Services will be offered benefits and retirement as applicable through their provider and will not be eligible for State of Louisiana benefits and retirement.

Essential Position (Y/N):

LSU is an Equal Opportunity Employer.

HCM Contact Information: