The KOL Engagement Manager is responsible for driving the success of Penumbra’s marketing initiatives through management of marketing materials, collaborating with cross-functional teams, and engaging with external customers including interventional cardiology, interventional radiology, and vascular surgery.

This role focuses on creating and maintaining impactful marketing tools and content. The KOL Engagement Manager ensures all efforts align with product marketing and meet the needs of stakeholders, utilizing data-driven insights to impact marketing strategies across physician specialties and disease states.

Specific Duties and Responsibilities

Marketing Materials and Tools

• Assist product marketing teams with creating, updating, and managing marketing literature, sales tools, and educational videos.

• Support the creation of marketing materials, including presentations and digital content.

• Manage marketing content, tools, literature, and presentations.

Content Development

• Collaborate closely with product marketing teams to identify opportunities for new materials and messaging pull through.

• Translate complex ideas and information into clear, actionable recommendations and findings.

• Assist in the creation and management of event-related materials.

Data Analysis and Competitive Research

• Analyze marketing performance drivers to shape content creation.

• Develop and share key strategic insights through data analysis and visualization.

Events Coordination

• Coordinate with internal teams and customers to ensure the timely delivery of materials.

• Maintain marketing calendars and schedules for the vascular franchise.

• Adhere to the Company’s Quality Management System (QMS) as well as domestic and global quality system regulations, standards, and procedures.

• Understand relevant security, privacy and compliance principles and adhere to the regulations, standards, and procedures that are applicable to the Company.

• Ensure other members of the department follow the QMS, regulations, standards, and procedures.

• Perform other work-related duties as assigned.

Position Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field with 1+ years of experience in marketing, preferably in the medical device or healthcare industry, or equivalent combination of education and experience

• Good knowledge of MS Excel and Analytics software (Tableau, Salesforce, etc.)

• Analytical abilities preferred

• Strong oral, written and interpersonal communication skills, a high degree of accuracy and attention to detail, and proficiency with Microsoft Word, Excel, PowerPoint, and other standard office tools are required

• Ability to coordinate remotely via audio/video conferencing

• Excellent organizational, time management and prioritization skills

• Ability to interact with team members and customers (internal and external) in a professional manner

• Ability to set and maintain project delivery timelines with regular updates to key stakeholders

• Must be creative, self-motivated, team-oriented, proactive, intuitive, organized, collaborative, and flexible

Working Conditions

• General office working environment

• May have business travel from 50% - 75%

• Potential exposure to blood-borne pathogens

• Requires some lifting and moving of up to 25 pounds

• Must be able to move between buildings and floors.

• Must be able to remain stationary and use a computer or other standard office equipment, such as a printer or copy machine, for an extensive period of time each day.

• Must be able to read, prepare emails, and produce documents and spreadsheets.

• Must be able to move within the office and access file cabinets or supplies, as needed.

• Must be able to communicate and exchange accurate information with employees at all levels on a daily basis.

Starting Base Salary is $75,000 to $110,000

We offer a competitive compensation package plus a benefits and equity program, when applicable.

Individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location.

What We Offer

•A collaborative teamwork environment where learning is constant, and performance is rewarded.

•The opportunity to be part of the team that is revolutionizing the treatment of some of the world’s most devastating diseases.

•A generous benefits package for eligible employees that includes medical, dental, vision, life, AD&D, short and long-term disability insurance, 401(k) with employer match, an employee stock purchase plan, paid parental leave, eleven paid company holidays per year, a minimum of fifteen days of accrued vacation per year, which increases with tenure, and paid sick time in compliance with applicable law(s).

Penumbra, Inc., headquartered in Alameda, California, is a global healthcare company focused on innovative therapies. Penumbra designs, develops, manufactures, and markets novel products and has a broad portfolio that addresses challenging medical conditions in markets with significant unmet need. Penumbra sells its products to hospitals and healthcare providers primarily through its direct sales organization in the United States, most of Europe, Canada, and Australia, and through distributors in select international markets. The Penumbra logo is a trademark of Penumbra, Inc.

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, age, disability, military or veteran status, or any other characteristic protected by federal, state, or local laws.

If you reside in the State of California, please also refer to Penumbra’s Privacy Notice for California Residents.

For additional information on Penumbra’s commitment to being an equal opportunity employer, please see Penumbra’s AAP Policy Statement.

KOL Engagement Manager

Penumbra Inc

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