Full-Time

Associate Director

Paid Search & Social, Applebees

Posted on 5/8/2024

Mediabrands

Mediabrands

10,001+ employees

Marketing solutions provider utilizing advanced technologies

Data & Analytics

Compensation Overview

$120,000 - $125,000Annually

+ Employee Discount Program + Paid Family Benefits

Senior

New York, NY, USA

Required Skills
Marketing
Requirements
  • Substantial experience in account management, planning, and/or performance media experience
  • Liaison between search and cross functional teams
  • Very strong experience in developing robust, creative, and innovative paid social / native advertising / content marketing programs – in excess of $1mm annually
  • Strong understanding of cross channel planning
  • Extensive experience writing and presenting relevant information
  • Understanding of marketing and communications process
  • Demonstrated ability to grow junior talent
  • Knowledge of all search and social platforms
  • Ability to multitask
Responsibilities
  • Serve as a resource for team members
  • Recommend targeted media vehicles
  • Become an expert in the client’s business
  • Develop and implement Paid search and social media best practices
  • Oversee task management and team collaboration
  • Participate in strategic media planning
  • Accountable for team operations
  • Recognize and act on business growth opportunities
  • Responsible for QA of campaign build outs
  • Oversee client budgets
  • Identify and communicate trends
  • Create and present case studies
  • Analyze multi-touch attribution reports
  • Analyze search planning budgets

IPG Mediabrands offers tailored marketing solutions through specialized business units, including Healix, KINESSO, MAGNA, and Mediabrands Content Studio, utilizing advanced technologies to manage global marketing investments.

Company Stage

N/A

Total Funding

N/A

Headquarters

New York, New York

Founded

2007

Growth & Insights
Headcount

6 month growth

1%

1 year growth

-15%

2 year growth

-11%