Head of Demand Generation
Confirmed live in the last 24 hours
Experience Level
Desired Skills
Lead Generation
  • 7-10 years experience designing and implementing B2B SaaS demand generation programs for mid-market and Enterprise accounts (200-5000+ EE), and at least 5 years managing a team
  • A deep understanding of the marketing funnel and have implemented successful ABX/campaign techniques, in close collaboration with Sales and Account Management, to drive value at each phase of the customer journey
  • Experience building multi-channel customer acquisition strategies, testing, optimizing, and scaling successful lead generation programs
  • Succeeded in a horizontal ICP (ideally to Revenue buying center) with multi-persona, multi-use case messaging
  • Ability to shift roles seamlessly between operating strategically and leading day-to-day tactical execution. Experience driving projects from conception to delivery
  • Strong analytical expertise to set measurable goals and evaluate campaign effectiveness
  • Great budget management and focus on value to improve our digital spend and optimize our marketing mix
  • Seasoned project management skills to effectively manage multiple projects with com timelines and prioritize tasks effectively
  • An entrepreneurial mentality about creating an engine that will drive growth for the company
  • Hands-on experience with marketing automation, CRM, ABM, and other key marketing software - preferably Hubspot, Salesforce, and 6sense
  • Excellent verbal and written communication skills
  • Bachelor's degree in a related field or equivalent years of proven experience required
  • Design and implement integrated and target ABX campaigns, across email, digital, nurture programs, live and virtual event experiences (field events) to meet identified lead and pipeline targets. You will own these programs, including the strategy and execution
  • Lead a team of marketers that drive pipeline generation across channels, as well as new and existing business
  • Align GTM functions to understand their priorities and through campaigns and other initiatives, enable them to meet their objectives (pipeline targets and overall business goals). Maintain a feedback loop to identify areas of improvement
  • Effectively leverage insight on personas (buying process, media consumption) to develop successful campaigns
  • Forecast, analyze, and evaluate the effectiveness of all demand generation and awareness activities. Based on analysis, find opportunities to drive program efficiencies, improve campaigns to meet goals and accelerate prospects through the buyers' journey
  • Synthesize quarterly and annual business objectives to create a well-aligned demand generation strategy with clearly defined messaging, metrics, budget, and benchmarks
  • Report on program activities on a monthly and quarterly basis, including cost per opportunity dollar, trends, conversion to opportunity rates, key pipeline drivers, contribution to the sales pipeline, value, etc. The right candidate is passionate about performance and impact
  • Partner with Marketing Ops to build and scale email nurture programs in HubSpot to drive responses and push qualified leads further down the funnel for conversion
  • Evaluate, select, and lead outside vendors that contribute to demand creation programs including direct marketing agencies, search engine optimization (SEO) experts and designers
Desired Qualifications
  • At Skilljar, we strive for salary range transparency in our hiring process. This is a major step towards not only complying with state and local regulations where required, but also to make sure Skilljar is putting pay equity and DEIB top of mind during the hiring process. Base salary is only a part of the total rewards package - this role will also be eligible for a new hire equity grant in the form of stock options, and a . Below is the base salary range for this role:

51-200 employees

Enterprise customer training platform
Company Overview
Skilljar's mission is to help companies around the world transform their customers into product experts and evangelists. Skilljar helps customer education teams map the path to product adoption and advocates who understand that education is an ongoing process that drives customer retention and growth.
  • Comprehensive medical coverage
  • Flexible PTO
  • Remote work option
  • 401k
  • Stock options
  • EAP
  • Monthly technology reimbursement
  • Home office reimbursement
Company Core Values
  • Customer focus
  • Continuous learning
  • Ownership