Full-Time

Senior Marketing Business Analyst

Home Care

Posted on 1/13/2025

Becton Dickinson

Becton Dickinson

10,001+ employees

Develops and sells medical devices and diagnostics

Compensation Overview

$97.7k - $161.1kAnnually

Senior

Remote in USA

Candidates may be required to be based in specific states such as Georgia, California, Colorado, Illinois, Maryland, New Jersey, Texas, Washington, New York, Kansas, and Arizona.

Category
Business Development
Business & Strategy
Required Skills
SQL
Tableau
Snowflake
Excel/Numbers/Sheets
Google Analytics
Requirements
  • Minimum bachelor’s degree required; MBA or equivalent experience preferred
  • Minimum 5+ years of experience delivering business analytics and reporting
  • Minimum 5+ years of experience in SQL or Snowflake
  • Minimum 5+ years of experience in a performance marketing-based role
  • Minimum 5+ years of working with best-in-class reporting tools such as Tableau
  • Excellent analytical, problem-solving, listening, interpersonal and verbal/written communication skills
  • Experience with Web Analytics tools like Data Cloud, Google Analytics, Adobe Analytics or similar
  • Has managed business analytics segmentation and customer and lead cohorts
  • Is familiar with and comfortable reporting on key performance indicators related to a direct-to-consumer business, including CAC, LTV, conversion, and program business contribution
  • Has a “daily measurement” mindset geared towards reporting on and optimizing key business metrics in real time
  • Has experience working on or directly with finance teams to deliver and refine metrics and models
  • Has familiarity working with large data sets, data warehouses, and integration of multiple data sources
  • Has experience recommending growth strategies using tactics like marketing mix modelling (paid and organic channels, Email marketing, promotions, etc.), attribution modelling, causal inference, customer segmentation, etc.
  • Proactively partners with team members across a matrixed organization
  • Can build business cases to support key initiatives to obtain approval for funding
Responsibilities
  • Leverage owned and external data sources to deliver an enhanced reporting suite capable of driving real-time marketing decisions
  • Daily management of short and long-term reporting needs using PowerBI, Tableau, Excel and other well-established analytics tools
  • Deliver KPIs to drive business strategy and ensure proper data are in place to measure performance
  • Deliver variety of automated and ad-hoc business reporting for direct-to-consumer healthcare business
  • Develop new reporting capabilities and visualizations to deliver digestible, accurate metrics
  • Drive consistently improving data hygiene and reporting accuracy
  • Collaborate with BI and finance teams to create analytics insights based on business needs
  • Uphold compliance and privacy requirements for HIPAA-protected data
  • Support and drive decision making through quickly understanding complexities, identifying opportunities, and applying best practices in report creation and analysis
Desired Qualifications
  • Preferably has familiarity with SalesForce.com environments
  • Has the ability to manage multiple initiatives concurrently

BD (Becton, Dickinson and Company) focuses on improving health through medical technology. The company operates in three main areas: BD Medical, BD Life Sciences, and BD Interventional, each targeting different healthcare needs. BD develops, manufactures, and sells medical devices, laboratory equipment, and diagnostic products to hospitals, laboratories, and healthcare providers worldwide. Their products aim to enhance patient outcomes, reduce healthcare costs, and improve safety and efficiency in medical care. What sets BD apart from competitors is its comprehensive approach to healthcare solutions across various segments, allowing for a wide range of services and products. The company's goal is to advance healthcare by providing effective tools and technologies that support better medical discovery and care delivery.

Company Size

10,001+

Company Stage

IPO

Headquarters

Eysins, Switzerland

Founded

1961

Simplify Jobs

Simplify's Take

What believers are saying

  • $1.2B investment boosts syringe manufacturing and drug delivery systems.
  • Acquisition of Cubex LLC's assets strengthens BD's cloud-based healthcare solutions.
  • Federal funding supports expansion of COVID-19 test production capabilities.

What critics are saying

  • Increased competition in the pre-fillable syringe market.
  • Potential integration challenges with Cubex LLC's Medical Business assets.
  • Leadership changes may disrupt ongoing projects.

What makes Becton Dickinson unique

  • BD's global reach spans North America, EMEA, Greater Asia, and Latin America.
  • The company excels in medical devices, laboratory equipment, and diagnostic products.
  • BD's commitment to innovation enhances patient outcomes and operational efficiencies.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

Tuition Reimbursement

Company News

Slater Sentinel
Jan 4th, 2024
Affinity Wealth Management LLC Invests $2.18 Million in Becton, Dickinson and Company (NYSE:BDX)

Affinity Wealth Management LLC purchased a new stake in shares of Becton, Dickinson and Company (NYSE:BDX – Free Report) during the third quarter, according to the company in its most recent disclosure with the Securities & Exchange Commission. The institutional investor purchased 8,443 shares of the medical instruments supplier’s stock, valued at approximately $2,183,000. Other […]

PR Newswire
Jul 28th, 2022
BD Acquires MedKeeper to Offer Cloud-based, Connected Pharmacy Software

/PRNewswire/ -- BD (Becton, Dickinson and Company) (NYSE: BDX), a leading global medical technology company, announced today it has acquired MedKeeper, a...

ROI-NJ
Jul 28th, 2022
Bd Acquires Medkeeper To Offer Cloud-Based, Connected Pharmacy Software

BD on Thursday said it acquired MedKeeper, a provider of modern, cloud-based pharmacy management applications. The acquisition adds to the Franklin Lakes-based company’s recent growth in high-technology pharmacy solutions and further accelerates its commitment to smart, connected care

PR Newswire
Feb 9th, 2022
Day Zero Diagnostics Announces Completion of $21M Financing

/PRNewswire/ -- Day Zero Diagnostics, Inc., an infectious disease diagnostics company harnessing the power of whole-genome sequencing and machine learning to...

PR Newswire
Feb 1st, 2022
BD Expands from Cancer Discovery and Diagnosis into Post-Treatment Monitoring with Acquisition of Cytognos from Vitro S.A.

/PRNewswire/ -- BD (Becton, Dickinson and Company) (NYSE: BDX), a leading global medical technology company, today announced it has completed the acquisition...

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