Chief Marketing Officer
Remote
Confirmed live in the last 24 hours
Locations
United States
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Marketing
Sales
Requirements
- 10+ years of proven work experience in B2B marketing
- 5+ years of executive leadership experience
- Bachelor's degree in Marketing, Branding, Business or equivalent, MBA preferred
- Experience with a high growth or SaaS company
- Strong experience in demand generation, product marketing
- Analytical mindset, focus on metrics and operations, and ability to transform high-level, strategic plans to details though implementation
- Proven ability to communicate clearly, effectively and persuasively, in multiple settings including verbal, written, and public
- Ability to drive engagement initiatives that deliver conversion and bottom line results
Responsibilities
- Drive company growth through key strategic marketing programs
- Drive all marketing programs within the company including strategy development, demand generation, product marketing, customer events, content / thought leadership, PR, program planning
- Demand Gen: Build and refine a modern demand generation engine to drive pipeline and growth
- Brand: Develop a forward-thinking, strategic global brand plan and follow through to successful execution
- Events: Build and execute a strong calendar of growth driving industry events and our Agiloft Summit
- Product Marketing: successfully position, price, and launch our new products and features to achieve commercial success
- Partner Marketing: Work alongside our partners (tech, system implementers, etc) to drive demand
- Thought Leadership: Develop and communicate customers insights through variety of channels, spokespeople, and events
- Analysts: Maintain and extend our successful analyst relationships
- Financial and performance discipline: Develop and track against our KPIs and financial plans
- Team Leadership
- Manage, develop and mentor a successful first-class marketing team
- Hire and plan future hires to support marketing initiatives
- Lead by example in our culture that sets a high bar for supporting each other and our customers
- Represent the Company in External Facing Activities
- Build and maintain relationships with press/media and analysts through creative PR strategies
- Work directly with customers via customer advisory board and other networking events
- Executive Team Presence
- Critical member of the executive team
- Report directly to the CEO
- Work closely with all functional leaders, especially our sales, alliances, and product teams