Part-Time Stylist

Apparel retail in 2026: future trends & brands shaping the fashion industry. As Passby Technologies Limited look towards 2026, the apparel retail landscape is set to be more dynamic than ever before. This era promises transformative growth and innovative trends reshaping the way you experience fashion. Imagine a world where your favorite clothing brands not only redefine style but also immerse you in technology-driven experiences, sustainable practices, and unparalleled customization options. Nic+Zoe. * 16.77% year-on-year increase in visits * Sustainable and practical values Founded by a mother-daughter duo, Nic+Zoe is a clothing brand with a strong brand story. Leveraging its "woman founded, women focused" values, the brand grew steadily in visits in 2025 compared to many of its competitors. Sustainability is a growing trend in retail and Nic+Zoe uses it well. The brands clothes boast of its sustainable nature and the Nic+Zoe Reloved (clothing resale program) reaches customers who value the environment, while making it easy for cost-cutting consumers to re-sell clothes they no longer wear. Psycho Bunny. * 14.6% year-on-year increase in visits * Opening speciality clothing lines Psycho Bunny is on a mission to redefine men's fashion in 2025 with its bold and expressive designs, unveiling a fresh logo each month. The brand is in expansion mode, focusing on opening more stores and growing its brand reach. * Growth & Strategy: Building on its momentum from previous years, Psycho Bunny is expanding its physical footprint rapidly. As of early 2025, it operates under Alen Brandman's ownership, who took full control in 2021. * Specialty Lines: The 2025 collection features specialized options like "Big and Tall," showcased in the Spring campaign, along with "Mini-Me" items for the younger fashion enthusiasts. Evereve. * 10.86% year-on-year increase in visits * Growing HQ and plans for expansion In late 2025, Evereve announced it would be doubling its headquarters in Edina, beginning a long-term plan with the goal of doubling its workforce and tripling digital revenue. 2025 was a great year for Evereve. The brand colloborated with Life Time early on in the year, which owns over 180 country clubs across the U.S and Canada, to create a capsule collection. Launching on January 22 in Evereve stores, select Life Time clubs and online, the 15-piece capsule collection, designed by Evereve's team, is created for "women who move through their days with purpose." South Moon Under. * 10.68% year-on-year increase in visits * Celebrity collaborations With over 27 stores, the Maryland based brand experienced a period of healthy growth in 2025 and aims to build on it in 2026. South Moon Under began 2026 by collaborating with influencer Tate Madden to release an exclusive collection. The brand has previously worked with other TV personalities and influencers including Amanda Batula. The continuation of celebrity collabs does seem like a successful startegy for South Moon Under and could be a good learning point for many retailers looking to grow its customer reach. Alo Yoga. * 38.27% year-on-year increase in visits * Rapid growth built from a mix of referall programs, community events, and brick-and-mortar presence The premium athleisure wear brand has seen remarkable growth over the past year. This success hinges on the powerful influence of trendsetters - Alo Yoga's clothing has graced the likes of Kendall Jenner, Hailey Bieber, and Rosie Huntington-Whiteley. The brand skillfully blends influencer influence with community engagement and utilizes its expanding physical stores as dynamic advertising spaces for its products. By collaborating with celebrities and influencers, the brand effectively connects with women aged 18-35. It smartly taps into wellness and health communities, reaching its target demographic where they thrive. Alo Yoga has thrived by participating in community events, especially in California. Recently, they expanded to Miami by hosting yoga sessions at the Little River studio, identifying new customer segments and replicating their success. Alo Yoga excels at elevating community events and pop-up shops. Hurley. * Visits increased by 9.59% year-on-year * Creating sub-culture surf-wear In May 2025, Hurley launched its first global brand ambassador, the drummer and producer Travis Barker, and released a collection of surf-wear in punk style. The collaboration marked a new era for Hurley, aiming to bridge the gap between surf culture and punk collection wasn't fashion. This just the clothes it about; was a statement, embodying a rebellious spirit that resonated with fans of both the brand and the musician. Using materials that reflect both sustainable practices and the edgy aesthetic, Hurley emphasized not only style but also responsible fashion. From bold graphic tees to board shorts infused with Barker's signature flair, each piece was crafted to tell a story of creative freedom and relentless energy. Thirdlove. * Visits increased by 11.041% year-on-year * New product line building on the success of TempSync launch in 2025 Thirdlove began 2026 by announcing the expansion of its TempSync product line, focused on the thermoregulating fabric in bras and leggings. This exciting new product line builds upon the success of Thirdlove's T-shirt bra, which made an appearance in June 2025, bringing innovative technology to the heart of the brand's range. "The TempSync collection sold $1 million during the first six weeks of launch, which made it clear to us that it was worth exploring more styles," co-founder Heidi Zak told Glossy. Primark. * 15.42% year-on-year increase in visits * New store openings planned in 2026 Primark celebrated 10 years of doing business in the U.S in 2025 from opening their first store in Boston in 2015. Lorraine Culligan, Group Director People & Culture, Primark said: "The US is a very important market for Primark; we have big expansion plans and we're especially excited to open a flagship store in the heart of Manhattan on Herald Square in Spring next year, as we focus on bringing our unique Primark combination of quality products at affordable prices to more customers across the US in the years ahead." With 33 stores in operation across 13 states, Primark already has a farily wide reach. But the retailer shows no signs of slowing down. With the goal of reaching more customers in 2026, Primark has signed leases for a further 17 stores across the U.S already in Florida, New York, Texas, and other states. Oak + Fort. * 12.01% year-on-year increase in visits * Looking to stabilise in 2026 Not every apparel retailer is going into 2026 in a strong position, but there are lessons to take from Oak + Fort nonetheless. The company owed more than $25 million dollars to creditors, including some landlords, in June 2025. The Canadian apparel brand has obtained creditor protection as it works to restructure its business. The retailer pointed to U.S tariffs and consumers looking to cost-cut as major reasons for its recent struggles. Oak + Fort had opened 26 new stores in the past four years across the U.S and Canada, but this "resulted in a reduced and ultimately insufficient investment in its e-commerce platforms." Oak + Fort is one to watch in 2026 to see how the retailer can stabilise by closing under performing stores, leaning more on good locations, and using online sales to its advantage. Visits did increase in 2025 for this brand as consumers looking for sale prices and underperforming stores closed. How to follow apparel retail trends in 2026. Before an apparel competitor's quarterly report releases, you can already have a good idea of performance by looking at foot traffic data and spend insights. Leverage data to benchmark expectations of your own stores, get an idea of overall market performance, and aid in store selection so you can take the best step forward in 2026. To see how well your brand and competitors did in 2025, book a call to get a demo. Your email address will not be published. Required fields are marked * Full name*

Evereve is now open in Frisco's Stonebriar Centre.