Innovation and Indicate Manager

7UP ICY COOL Mojito delivers A frosty new look. PepsiCo has unveiled a striking new design for 7UP ICY COOL Mojito, built around the concept of Full Body Refreshment. With icy blues, crystal-inspired graphics, frozen textures and vibrant lime accents, the packaging is designed to feel cold even before the first sip, amplifying the brand's refreshment promise. PepsiCo has taken its popular Mojito variant to a new sensory level with the launch of 7UP ICY COOL Mojito. The creative direction, summed up in the phrase It gets cooler as you sip!, transforms refreshment into a full visual experience. By reimagining the familiar Mojito world through colder cues, the design aims to heighten anticipation and deliver a chill factor that begins with the eyes. The packaging employs icy blues as its dominant palette, evoking the crispness of frozen landscapes and instantly signalling coolness. Crystal ICE-inspired graphics add depth and sparkle, while frozen textures reinforce the tactile impression of cold. These elements are balanced with vibrant lime accents, ensuring the Mojito's citrus character remains front and centre. The interplay of frosty visuals and zesty highlights creates a design that is both invigorating and distinctive. This approach reflects PepsiCo's broader ambition to make packaging an extension of the product experience. Rather than relying solely on flavour cues, the design immerses consumers in a sensorial journey that begins before the can is opened. By visually embodying the idea of Full Body Refreshment, 7UP ICY COOL Mojito positions itself as more than just a beverage - it becomes a cooling ritual. Strategically, the initiative underscores the importance of differentiation in the highly competitive soft drinks market. With consumers increasingly drawn to products that offer both style and substance, the frosty aesthetic ensures strong shelf presence while reinforcing the Mojito's identity as a refreshing escape. The design's layered textures and bold contrasts also lend themselves to digital storytelling, making it highly shareable across social media platforms. PepsiCo's design philosophy here is clear: packaging should not merely contain but communicate. By turning refreshment into a visual spectacle, the brand has crafted an identity that resonates with younger audiences seeking immersive experiences. The Mojito's new look tells a story of coolness, vibrancy and sensory delight, aligning with PepsiCo's wider push to energise its portfolio through creative innovation. As the summer season unfolds, 7UP ICY COOL Mojito is set to capture attention across retail shelves and online feeds alike. With its icy blues, crystal motifs and lime accents, the design ensures that the promise of refreshment is felt even before the first sip, making it a standout in the world of seasonal beverages. Discover more from creative brands mag. Brand Management Discover more communication advertising August 13, 2026 Discover more Management

PepsiCo and KFC launch KFC x Doritos Loaded across 27 European markets. New limited-time menu platform combines KFC Crispy Tenders, Doritos crunch and fresh toppings in a street food-inspired format Key takeaways: * PepsiCo and KFC are launching KFC x Doritos Loaded, a new menu platform available across 27 European markets. * The limited-time offering combines KFC's 100% chicken breast Crispy Tenders with Doritos corn tortilla chips, guacamole, pico de gallo, jalapeños and Mexican-inspired sauces. * The launch marks a major milestone in the strategic Away From Home partnership between PepsiCo and KFC. * KFC x Doritos Loaded will be available starting in August at participating KFC restaurants, via the KFC App, and on delivery platforms. PepsiCo and KFC today announced the launch of KFC x Doritos Loaded, a new street food-inspired menu platform rolling out across 27 European markets starting in August. Bringing together two iconic brands, KFC x Doritos Loaded combines KFC's freshly prepared 100% chicken breast Crispy Tenders with the bold crunch of Doritos corn tortilla chips, layered with guacamole, pico de gallo, jalapeños and Mexican-inspired sauces. Designed as a complete meal, the product is assembled fresh to order and served in a specially adapted Doritos bag that opens horizontally to create a convenient serving tray. The format is designed to help maintain temperature and texture whether enjoyed in restaurant, on the go or through delivery. A new chapter in the PepsiCo-KFC partnership. The launch represents a significant milestone in the strategic Away From Home collaboration between PepsiCo and KFC, bringing together two globally recognized brands to create a distinctive new eating occasion. Developed with both consumers and restaurant teams in mind, the platform combines bold flavors and quality ingredients with a streamlined preparation process that supports fast service and consistent execution across participating markets. "With KFC x Doritos Loaded, we're bringing together two iconic brands to create a bold, flavor-packed street food-inspired experience," said Luiz Perl, Chief Marketing Officer, KFC Europe. "The combination of our freshly prepared Crispy Tenders, the signature crunch of Doritos and fresh toppings delivers a unique eating experience that takes 'Finger Lickin' Good' to a whole new level." "This launch is a great example of how PepsiCo is expanding the role of our brands beyond traditional snacking occasions," said Pol Codina, SVP & GM, Global Food Ventures, PepsiCo. "Working closely with KFC, we've created a new menu platform that combines strong consumer appeal with the operational simplicity needed to scale across 27 European markets". Built for today's dining occasions. KFC x Doritos Loaded was developed to meet growing demand for flavorful, shareable and convenient dining experiences. The platform can be enjoyed as a satisfying individual meal or shared among friends, making it well suited for social occasions and group gatherings. The launch reflects both brands' focus on creating memorable experiences that bring together great taste, convenience and innovation. Availability. KFC x Doritos Loaded will be available for a limited time beginning August, at participating KFC restaurants across 27 countries, as well as through the official KFC App and authorized delivery platforms. About PepsiCo. PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated nearly $94 billion in net revenue in 2025, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and drinks, including many iconic brands that generate more than $1 billion each in estimated annual retail sales. Guiding PepsiCo is its vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is its strategic end-to-end transformation that places sustainability at the center of its business strategy, seeking to drive growth and build a stronger, more resilient future for PepsiCo and the communities where PepsiCo, Inc. operate. For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo. About KFC. KFC is a global chicken restaurant brand with a rich, decades-long history of success and innovation. It all started with one entrepreneurial-minded cook, Colonel Harland Sanders, who created the Original Recipe more than 90 years ago, with a list of 11 secret herbs and spices. Today, KFC honors its legacy and maintains its formula for success, bringing flavor and originality through world-famous fried chicken: in more than 34,000 restaurants in over 150 countries. The KFC of today is shaping the next generation of chicken from signature fried chicken to an expanding lineup of sandwiches, tenders, beverages, served up through modern restaurant experiences. KFC is a subsidiary of Yum! Brands, Inc. (NYSE: YUM). Media resources

Mountain Dew Baja Leo release: brand unveils first-ever spicy Baja Blast variant exclusively on TikTok Shop. Mountain Dew has announced an exclusive limited-edition release of its first-ever spicy variant, Zero Sugar Baja Leo. By: Zaini Majeed Last Updated: August 7, 2026 23:27:50 IST The unique beverage, featuring notes of spiced mango, chili lime, and black pepper, will be sold strictly through TikTok Shop. Credit: X PepsiCo's iconic citrus beverage brand is turning up the heat with a brand-new, daring iteration of its most famous fan-favourite flavour. According to announcements from food review platforms and industry reports, Mountain Dew is introducing Zero Sugar Baja Leo, marking the company's very first venture into a spicy Baja Blast variant. The limited-edition release combines the signature tropical lime foundation with an unexpected fusion of spiced mango, chilli lime, and cracked black pepper, creating a profile tailored for adventurous palates. The conceptualisation of a spicy Baja Blast has been a long-standing desire among dedicated dew drinkers, prompting the brand's culinary developers to experiment with bolder flavour complexities. Food and beverage experts tracking the rollout note that combining heat with traditional fruit profiles reflects a broader commercial trend sweeping the snack and beverage sectors. "Consumers are constantly seeking novel taste sensations that challenge traditional boundaries, and introducing a kick of spice to our most celebrated citrus line answers that growing appetite," remarked a product development spokesperson close to the brand's recent operational updates. You Might Be Interested In Mountain Dew Baja Leo release: why is the release restricted to TikTok Shop? Breaking away from traditional supermarket distribution channels, PepsiCo has chosen an unconventional route for the rollout by launching Baja Leo exclusively through the digital storefront platform TikTok Shop. Scheduled to debut at noon on Tuesday, August 12, 2026, the drop targets digital-native consumers and social media enthusiasts who frequently drive online beverage culture. Retail researchers emphasise that platform-exclusive product drops leverage viral marketing mechanics to generate intense consumer urgency and immediate community engagement. "Utilising social commerce platforms allows brands to bypass conventional logistics bottlenecks while directly connecting with active online communities in real-time," explained retail strategist Marcus Vance during a market commentary session. Mountain Dew Baja Leo release: what do fans get in the exclusive bundles? Securing a taste of the new spicy formulation will require navigating a unique purchasing format designed specifically for collectors and superfans. Per details outlined by digital culinary publications such as Sporked and Allrecipes, the beverage will not be sold in standard single cans or traditional multi-packs. Instead, shoppers purchasing the drop via TikTok Shop will receive exclusive 13-can bundles. Each curated package includes a single individual can of the zero-sugar spicy variant paired alongside a full 12-pack of classic, full-sugar Mountain Dew Baja Blast. Brand representatives have highlighted that supplies will be strictly limited, prompting fervent online fandoms to prepare for a swift sellout as the countdown to the digital drop reaches its final hours.