Implementation Lead

Substack is building a new economic engine for culture, giving the brightest, most interesting, and most creative people on the internet the power of their own publishing platform. Substack empowers independent writers, artists, videographers, podcasters, and creators of all types to create, share, and make a living off their work through subscriptions, while offering them creative freedom, ownership, and a direct connection to their audiences.

Brand Partnerships at Substack

We're building Substack's sponsorships business from the ground up. The Implementation Lead makes campaigns scale into a marketplace. You own the operational backbone of the business: campaign workflows, integrations/operations, and marketplace quality that makes it all happen. When a brand’s ad ops team and solutions engineers need to understand each other, you're the translator. This is a founding role on a small team and a build role.

Responsibilities

• Serve as first-line solutions lead for brands & agencies accessing our marketplace

• Implement scalable systems through campaign trafficking, QA, launch, delivery monitoring, and wrap

• Build the pipes and process for the business: order management, campaign workflows, reporting, and billing handoffs

• Execute and maintain the integrations brands expect, including tracking, third-party, and more

• Generate an AI-first outbound engine to drive demand and onboarding into our system

• Onboard brands and agencies, then troubleshoot fast when something breaks mid-flight

• Work with design and engineering to decide what deserves real tooling and what an ad-hoc operation can handle for now

• Write the playbooks and documentation that let the team move faster and better

About You

• 10+ years in ad operations, solutions engineering, or technical account management at a platform, publisher, or ad tech company

• Hands-on experience with campaign trafficking, tag management, and third-party measurement or verification vendors

• Fluency with data: strong spreadsheet skills at minimum, SQL and scripting a real advantage, and the judgment to know when a number looks wrong

• Experience sitting in on sales calls to answer the technical questions and scope feasibility on the spot

• The range to debug a tracking discrepancy with an agency in the morning and spec an internal tool with an engineer in the afternoon

• An operator's instinct for process: you build systems that scale without over-engineering before there's volume to justify it

• Familiarity with how creator sponsorships are sold, delivered, and measured is a plus

• Experience with APIs, workflow automation, or light scripting (Python, JavaScript) is a plus

Substack’s compensation package includes a market-competitive salary, equity for all full-time roles, and exceptional benefits. Our cash compensation salary range for this role is $150,000 - $200,000. Multiple factors, including candidate experience and expertise, determine final offer amounts and may vary from the amounts listed above.

Substack is an equal opportunity employer. All applicants will be considered for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation, gender identity or transgender status), age, national origin, veteran or disability status. We’re seeking people passionate about enabling independent expression and building a better business model for creators. If you want to see what media, communities, and content can become when unmoored from advertising models, and you have the skills and experience to contribute, we’d love to meet you.

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