Full-Time

Senior Associate

Paid Media

Confirmed live in the last 24 hours

Weber Shandwick

Weber Shandwick

1,001-5,000 employees

Global communications and marketing firm

Consulting
Consumer Software
Social Impact

Compensation Overview

$62.4k - $70kAnnually

Entry, Junior

New York, NY, USA

Category
General Marketing
Growth & Marketing
Required Skills
Social Media
Data Analysis
Requirements
  • Strong client and team leadership qualities
  • Strong organizational skills, attention to detail and project management ability
  • Media planning and buying experience in one or more of the following mediums: Social Media, Digital Video, TV, Radio digital audio, print, OOH, local media. Experience with emerging TV platforms (connected TV/OTT, addressable, programmatic TV planning and execution) is a plus.
  • Good interpersonal skills to develop and maintain collaborative relationships with client and Resolute team leads, Finance, and outside vendors
  • Willingness to explore and execute all forms of media
  • Bachelor’s degree required
  • 2+ years relevant experience needed
Responsibilities
  • Executing day-to-day traditional & digital media planning/buying and client service activities associated with assigned accounts, with an emphasis on digital and traditional media management.
  • Reviews client media briefs and sets planning process in motion
  • Creates Request for Proposal (RFP) and develops consideration list of appropriate stations and vendors weighing CPP history, market rankers, and reach against brief requirements
  • Reviews RFPs and filters/compiles most compelling proposals
  • Develop holistic media plan recommendations which deliver on client media strategies
  • Develops presentation materials for client review and adapts/finalizes based on internal and external feedback
  • Develops target segments to leverage
  • Ensures digital tracking, audience building, and billing is setup prior to campaign launch
  • Works with brand or agency creative team on ad development specifications and trafficking instructions to ensure creative is delivered to spec and supports media strategy
  • Works with Analytics and Ad Ops team for any digital tagging/reporting requirements
  • Assists with campaign reporting activities based on agreed upon client cadence
  • Compiles and analyze relevant metrics on an ongoing basis to optimize media plans, media schedules, analyze media alternatives to make sound recommendations
  • Manages campaign execution from start to finish
  • Supports the needs of direct manager and supporting media team members
  • Assists account lead in maintaining and growing successful client relationships
  • Acts as a point of contact for designated clients and is responsive to all client requests and inquiries
  • Participates in client meetings and presentations
  • Works closely with stations and vendors to develop productive working relationships that drive results for clients
  • Serve as media expert, providing insight to media marketplace conditions and opportunities in TV/digital video/audio, digital and social media
  • Has the dedication to stay ahead of the latest innovations and media marketplace trends, expertly sharing experience in a collaborative and consultative manner

Weber Shandwick offers communication and marketing services, including public relations, advertising, and digital marketing, to a diverse clientele such as corporations, non-profits, and government agencies. The firm generates revenue through service fees for tailored solutions like media relations and social media strategy. Its commitment to diversity, equity, and inclusion, along with a focus on sustainability, distinguishes it from competitors. The goal is to help clients achieve their objectives through impactful strategies while fostering an inclusive environment.

Company Stage

M&A

Total Funding

$2.2M

Headquarters

Hempstead, New York

Founded

2001

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • Weber Shandwick's rapid growth in the healthcare sector and strategic senior appointments indicate strong market positioning and career advancement opportunities.
  • The launch of the Earned Impact Value Tool showcases the firm's commitment to innovation and measurable results, enhancing client satisfaction and retention.
  • Working on high-profile campaigns like the Barbie buzz can provide employees with valuable experience and industry recognition.

What critics are saying

  • Recent layoffs in New York and Chicago could indicate financial instability or restructuring challenges, affecting job security.
  • The highly competitive nature of the communications and marketing industry requires constant innovation to stay ahead, which can be demanding for employees.

What makes Weber Shandwick unique

  • Weber Shandwick's commitment to diversity, equity, and inclusion sets it apart in the communications industry, making it a leader in inclusive strategies.
  • Their innovative use of AI, analytics, and technology in storytelling and campaign creation provides a competitive edge over traditional PR firms.
  • The firm's focus on sustainability and environmentally responsible practices aligns with the growing demand for corporate social responsibility.

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