Full-Time

Senior Associate

Paid Media

Confirmed live in the last 24 hours

Weber Shandwick

Weber Shandwick

1,001-5,000 employees

Global communications and marketing firm

Consulting
Consumer Software
Social Impact

Compensation Overview

$62.4k - $70kAnnually

Junior, Mid

New York, NY, USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Social Media
Data Analysis
Requirements
  • Strong client and team leadership qualities
  • Strong organizational skills, attention to detail and project management ability
  • Media planning and buying experience in one or more of the following mediums: Social Media, Digital Video, TV, Radio digital audio, print, OOH, local media. Experience with emerging TV platforms (connected TV/OTT, addressable, programmatic TV planning and execution) is a plus.
  • Good interpersonal skills to develop and maintain collaborative relationships with client and Resolute team leads, Finance, and outside vendors
  • Willingness to explore and execute all forms of media
  • Bachelor’s degree required
  • 2+ years relevant experience needed
Responsibilities
  • Executing day-to-day traditional & digital media planning/buying and client service activities associated with assigned accounts, with an emphasis on digital and traditional media management.
  • Must be a problem solver and professional in all communications both inside the agency and with clients.
  • Expert at analyzing data, thinking creatively and coming up with innovative media strategies to deliver to clients.
  • Reviews client media briefs and sets planning process in motion.
  • Creates Request for Proposal (RFP) and develops consideration list of appropriate stations and vendors weighing CPP history, market rankers, and reach against brief requirements.
  • Reviews RFPs and filters/compiles most compelling proposals.
  • Develops holistic media plan recommendations which deliver on client media strategies.
  • Develops presentation materials for client review and adapts/finalizes based on internal and external feedback.
  • Develops target segments to leverage.
  • Ensures digital tracking, audience building, and billing is setup prior to campaign launch.
  • Works with brand or agency creative team on ad development specifications and trafficking instructions to ensure creative is delivered to spec and supports media strategy.
  • Works with Analytics and Ad Ops team for any digital tagging/reporting requirements.
  • Assists with campaign reporting activities based on agreed upon client cadence.
  • Compiles and analyze relevant metrics on an ongoing basis to optimize media plans, media schedules, analyze media alternatives to make sound recommendations.
  • Manages campaign execution from start to finish.
  • Supports the needs of direct manager and supporting media team members.
  • Assists account lead in maintaining and growing successful client relationships.
  • Acts as a point of contact for designated clients and is responsive to all client requests and inquiries.
  • Participates in client meetings and presentations.
  • Works closely with stations and vendors to develop productive working relationships that drive results for clients.
  • Serves as media expert, providing insight to media marketplace conditions and opportunities in TV/digital video/audio, digital and social media.
  • Has the dedication to stay ahead of the latest innovations and media marketplace trends, expertly sharing experience in a collaborative and consultative manner.

Weber Shandwick provides communication and marketing services, focusing on public relations, advertising, and digital marketing. The firm works with a variety of clients, including corporations, non-profits, and government agencies, to create campaigns that engage audiences and achieve measurable results. Their services include media relations, crisis management, social media strategy, content creation, and influencer marketing, with revenue generated through service fees for these tailored solutions. What sets Weber Shandwick apart from competitors is its strong commitment to diversity, equity, and inclusion, as well as sustainability initiatives that help clients address climate change. The company also emphasizes innovation, utilizing AI and analytics to enhance its offerings and deliver culturally relevant storytelling that drives business success.

Company Stage

M&A

Total Funding

$2.2M

Headquarters

Hempstead, New York

Founded

2001

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • AI-driven analytics enhance PR measurement and client value demonstration.
  • Healthcare sector expansion offers opportunities for specialized communication strategies.
  • Interactive workshops like The Art of Listening boost employee engagement and well-being.

What critics are saying

  • Recent layoffs in NY and Chicago may indicate financial strain or restructuring challenges.
  • New executive appointments could disrupt client relationships or internal processes.
  • Rapid healthcare growth may stretch resources, risking service delivery issues.

What makes Weber Shandwick unique

  • Weber Shandwick's Earned Impact Value Tool quantifies media coverage impact on business outcomes.
  • Commitment to diversity and inclusion aligns with growing demand for inclusive marketing campaigns.
  • Strong presence in APAC, recognized as Asia-Pacific Regional Consultancy of the Year 2024.

Help us improve and share your feedback! Did you find this helpful?