Product Marketing Manager

The Opportunity

We’re looking for a hybridProduct Marketing Manager with a passion for Analyst Relationsto help shape how the market understands Workhuman’s innovation, vision, and leadership. This role sits at the unique intersection of product storytelling and industry influence—splitting responsibilities evenly betweenproduct marketing for our Human Intelligence™ portfolioandleading Workhuman’s global analyst relations strategy.

You’ll transform product innovation into compelling narratives, support GTM launches, and equip Sales with clear, confident messaging. At the same time, you’ll be the face of Workhuman to top HR tech analysts—building relationships, prepping executives for key evaluations, and elevating our presence in critical industry reports.

If you love translating complex ideas into powerful stories, guiding how Workhuman shows up in the market, and influencing the analysts who shape industry perception, this is a high-impact and highly visible opportunity.

** This is a hybrid role which requires at least 3 days a week onsite in our (brand new!) Framingham, MA office**

**Applicants must have valid permanent work authorization in the U.S. (e.g., U.S. citizen, permanent resident). We are unable to offer visa sponsorship for this role.

What We Can Offer You

• An opportunity to owna global analyst relations program and shape Workhuman’s standing in Gartner, Forrester, G2, and other major industry evaluations.

• A direct influence on product narrative, messaging, and competitive positioning across the Human Intelligence™ product suite.

• Access to senior leaders, Product teams, and executives, where your insights, reports, and briefings guide strategic decisions.

• A seat at the table for major product launches, category storytelling, and external market messaging.

• Cross-functional partnershipwith Product, Sales, Creative, Events, and Corporate Comms to bring Workhuman’s point of view to life.

• The ability to shape market perceptionthrough thought leadership collaboration, analyst briefing strategies, and category education.

• A high-visibility rolewhere your work directly impacts how customers, analysts, and the industry see Workhuman.

Skills You Will Bring

• 4–6 years of experience in product marketing, analyst relations, communications, or B2B SaaS.

• Background in HR tech or workplace technology (preferred).

• Proven success managing analyst relations programs, briefing analysts, and influencing evaluations (e.g., Gartner MQ, Forrester Wave, G2, PEAK Matrix).

• Strong writer and communicator—able to translate complex product concepts into crisp, compelling stories.

• Ability to work confidently with analysts, executives, and cross-functional partners.

• Familiarity with analyst platforms (Gartner, Forrester, IDC, G2, Everest Group), briefing processes, and research cycles.

• Comfort navigating enterprise sales motions, buyer mindset, and product value propositions.

• Highly organized with the ability to manage multiple workstreams, deadlines, and stakeholders simultaneously.

• Strategic thinker with strong market awareness and the ability to synthesize trends into actionable insights.

Achievements

You’ll thrive here if you can show success in areas like:

• Leading analyst relations programs that improved a company’s position in Gartner, Forrester, G2, or similar evaluations.

• Building strong relationships with industry analysts and driving consistent, high-quality interactions.

• Developing product messaging, personas, or value propositions that sharpened GTM execution.

• Creating Sales enablement materials such as pitch decks, battlecards, demo scripts, and objection-handling guides.

• Running structured product launches with clear positioning and differentiated messaging.

• Influencing product roadmap discussions by synthesizing analyst feedback, competitive insights, and customer signals.

• Partnering with Comms, Events, and Product to tell a cohesive story at conferences, briefings, and industry touchpoints.