Full-Time

Sr. Product Marketing Manager

Go-To-Market

Posted on 5/9/2025

Amplitude

Amplitude

501-1,000 employees

Product analytics platform for user behavior

Compensation Overview

$199k - $333k/yr

+ Bonus + Commission

Senior

Remote in USA

Category
Product Management
Product
Required Skills
Data Analysis
Requirements
  • 6+ years of product marketing experience in B2B SaaS, preferably in growth-stage or multi-product environments.
  • Proven success in solutions marketing or similar product marketing role in scaling adoption with enterprise customers.
  • Strong storytelling skills and ability to translate technical concepts into compelling messaging.
  • Experience working closely with product, demand gen, brand and sales teams.
  • Skilled in customer research, market segmentation, and competitive intelligence.
  • Adept at building sales tools and working with enablement teams.
  • Excellent project management and cross-functional leadership abilities.
Responsibilities
  • Develop and own solution-level messaging and positioning across core use cases like product analytics, experimentation, and customer retention.
  • Create and maintain high-impact content and sales enablement assets (e.g., pitch decks, one-pagers, case studies) to support GTM efforts.
  • Partner cross-functionally with product, sales, customer success, and demand gen to align solutions with market needs and buyer journeys.
  • Drive integrated go-to-market campaigns by crafting compelling narratives and content tailored to target personas and industries.
  • Analyze customer insights, product usage data, and market trends to inform solution development and positioning strategy.
  • Enable sales and partner teams with clear value propositions, competitive differentiation, and use-case-specific messaging.
  • Continuously measure and optimize the effectiveness of solution marketing programs based on pipeline impact, adoption, and field feedback.
Desired Qualifications
  • Experience with PLG a plus
  • Savvy with AI tools and a desire to readily leverage these tools to scale.
  • Familiarity with analytics tools such as Amplitude or similar platforms.
  • Solid technical chops and an ability to quickly dive in and learn new technologies.
  • Hands-on experience with customers and full-funnel marketing.

Amplitude provides tools for product analytics that help businesses understand how users interact with their products. The platform allows companies to track product usage, assess the impact of new releases, and analyze user journeys to identify areas for improvement. This helps businesses enhance user experiences and increase customer retention. Amplitude stands out from competitors by offering a subscription-based service that integrates seamlessly with major platforms like AWS and Segment, making it easier for clients to use their analytics tools alongside existing systems. The goal of Amplitude is to empower businesses to make data-driven decisions that foster growth and optimize their product offerings.

Company Size

501-1,000

Company Stage

IPO

Headquarters

San Francisco, California

Founded

2012

Simplify Jobs

Simplify's Take

What believers are saying

  • Growing demand for real-time analytics boosts Amplitude's market potential.
  • AI-driven product analytics enhances user experience and predicts customer behavior effectively.
  • Partnerships with cloud providers expand Amplitude's platform capabilities and reach.

What critics are saying

  • Departure of key personnel may disrupt strategic initiatives and internal processes.
  • Class action lawsuit could lead to financial liabilities and reputational damage.
  • Regional data privacy regulations may challenge Amplitude's Session Replay integration expansion.

What makes Amplitude unique

  • Amplitude offers a comprehensive product intelligence platform for data-driven decision-making.
  • The platform integrates with major services like AWS, Braze, and Snowflake for seamless use.
  • Amplitude's focus on privacy and data security sets it apart in the analytics market.

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Benefits

Parental Leave

Wellness Stipend

Unlimited PTO

Stock Exercise Window

Growth & Insights and Company News

Headcount

6 month growth

↑ 0%

1 year growth

↑ 0%

2 year growth

↓ -2%
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