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Senior Manager, Conversion Rate Optimization (B2C)
Posted on 2/26/2022
San Francisco, CA, USA
Experience Level
Desired Skills
Data Analysis
  • At least 3+ years of CRO experience or a combined 5+ years of growth marketing and CRO experience
  • Experience designing A/B tests that produce statistically significant results
  • Experience using VWO, Google Optimize or other A/B testing tools
  • Basic HTML/CSS, JavaScript experience
  • Experience working with relational databases and using basic SQL for analytics
  • Build and execute iterative paid landing page test strategy and analysis to improve metrics such as website conversion rate and ROI on ad spend
  • Find wins and develop processes that can be scaled across products (Career Tracks, Short Courses and more) and verticals (Design, Data, Coding, Cybersecurity etc.)
  • Gather and communicate insights about our students' buying behavior to marketing and sales organizations
  • Partner with our UA team to understand channel specific needs and best practices, and bake them into your test plan; testing will improve paid channels such as Search, Social, Affiliates, and Display
  • Partner with our Product Marketing Managers to understand all our products, shifting messaging priorities, product feature launches, and persona insights to develop an efficient and inspiring pre-enrollment experience
  • Partner with Marketing Analytics on tracking and analyzing acquisition funnel data to develop new hypotheses to improve conversion rates
  • Create briefs, and work with design and dev teams to build experiments on the website
  • QA test and control landing pages to provide a consistent and error free website experience
Desired Qualifications
  • Experience working in a Content Management System (CMS) is a bonus

51-200 employees

Online "career-change" courses
Company Overview
Springboard offers online, part-time, ‘career-change’ courses designed to train and support students looking to move into new careers in fast-growing, in-demand areas such as Data Science, UX/UI Design, and Software Engineering.
  • World-class medical, dental, vision, and wellness benefits
  • Flexible work hours and vacation policy
  • Beautiful offices in San Francisco and Bengaluru
  • Professional development and learning budgets
  • Pre-tax savings accounts
  • Ergonomic desk setup and noise-canceling headphones
  • Access to our courses
  • Company offsites once a year
  • Free catered lunches and healthy snacks
Company Values
  • We are always learning
  • We are open. honest, and constructive
  • We embrace human-ness, relationships, and fun
  • We strive for excellence
  • We are decisive and execution-oriented
  • We take ownership