Associate Product Marketing Manager

Start date: Immediate

Location: London

The Role

We are looking for an Associate Product Marketing Manager (APMM) who will own product marketing responsibilities for a given technology domain. You will share responsibility with Product Managers (PM) to ensure users derive maximum value from our technology. This includes collaborating closely with Product Managers and Product Analysts on upcoming initiatives, from pre-beta through to post-release. You will own release planning, including communications, educational content creation, and post-release feedback collection. You will create excitement and awareness for upcoming features within your relevant user base and obsessively drive your features’ contribution to AlphaSights’ overall success. This team sits within our product organization and the role reports to a Lead Product Marketing Manager.

What You Will Do

• Build Product Domain Expertise: Work closely within specific product areas to gain an in-depth understanding of their objectives, challenges, opportunities, and user base, acting as a constant bridge between the Product team and its stakeholders. You will become an expert in your domain area and field questions about technical functionality, while also being able to clearly articulate the business impact of upcoming changes.
• Go-to-Market Planning and Leadership: Spearhead the design and execution of product launch strategies, working in tandem with your product teams to ensure a cohesive and impactful introduction of new products. You’ll ensure a seamless transition from product development to launch and adoption, using learnings from previous releases to inform the strategy and communications for upcoming ones.
• User Education: Develop and execute user education plans, including digital walkthroughs, live demos, and written resources. Create content and training for relevant upskilling.
• Cross-functional Collaboration: Collaborate with teams both within and outside the technology team and be viewed as an authoritative figure for communicating product functionality and defining release strategies.
• User Feedback Collection and Synthesis: Implement structured processes for collecting, analyzing, and acting on user feedback to inform product iterations and enhancements. Work effectively with Product Managers to ensure product development is closely aligned with user needs and experiences.
• Ongoing Adoption Strategies: Use qualitative and quantitative insights to create and implement strategies for ongoing product adoption and identify opportunities for increasing user value and satisfaction. Collaborate with Product Analytics to develop adoption metrics for your products that you regularly track and use to inform your priorities.
• Data Literacy: Think critically with your Product Managers about which data tracking may be important to augment release planning and measure impact and adoption. Understand the use cases for different data tracking applications and work with Product Analytics to build monitoring dashboards that enable you to understand the success of your products. Develop SQL skills to access necessary data points for day-to-day activities and investigations. 

Who You Are

• We do not require prior experience in marketing or product marketing. However prior work experience that demonstrates strong communication, stakeholder management, and analytical thinking skills will be valued. 
• High-Achieving: You have a track record of academic and corporate success and demonstrate strong potential and desire for growth.
• Problem Solver: You thrive in ambiguity and love using your critical thinking skills and curiosity to deeply understand and then solve problems.
• Effective Communicator: You excel at conveying complex product functionality to non-technical audiences in an accessible manner.
• Action-Oriented: You don’t wait to be told what to do. You’re proactive, persistent, and feel comfortable working with and through people to get things done.
• Outcome-Focused: You’re motivated by results and take ownership of moving key business metrics.
• Collaborative & Driven: You believe success is a team effort and bring energy and ambition to everything you do.
• Curious & Creative: You continuously seek better ways to solve problems, drive impact, and improve the user experience.

Technical skills:

• Proficiency in Excel, PowerPoint, Google Suite
• Proficiency in SQL is a plus, but not required