Full-Time

Analytics Manager

Posted on 11/15/2024

Mediabrands

Mediabrands

10,001+ employees

Global media and marketing solutions provider

Data & Analytics
Consumer Goods

Mid

London, UK

Category
General Marketing
Growth & Marketing
Required Skills
Python
R
SQL
Pandas
NumPy
Databricks
Data Analysis
Google Analytics
Requirements
  • 2-4 years of relevant agency/consultancy experience, be passionate, ambitious, and curious to learn more
  • Experience visualising datasets and creating reports in PowerBI
  • Degree(s) or working experiences in applied science/social science fields (Economics/Mathematics or related)
  • Experience running data projects from start to finish
  • Experienced user of SQL databases
  • Understand the role of media channels and media measurement plans
  • Strong numeracy skills, attention to detail and time management
  • Good written and verbal presentation skills
  • Keen to develop and learn, working as part of a team
  • Good knowledge of ad-serving and media agency workflow
  • Competent user Web Analytics tools like Google Analytics or Adobe Analytics
  • Experience with DataBricks and one or more programming languages (Python or R) and the use of popular data analysis libraries (e.g. numpy, pandas, scikit learn)
  • Understanding of popular ad-servers as well as their reporting APIs
  • Previous experience with media platform testing tools
  • Understanding of attribution and marketing mix modeling
  • Previous experience analysing spot attribution for TV activity
  • Experience of statistics - descriptive statistics, regression, probability, sampling, hypothesis testing
Responsibilities
  • Pursue best in class data visualisation and reporting through PowerBI
  • Take ownership of analytics output for assigned accounts/campaigns
  • Collaborate with campaign team(s) to provide regular insights and recommendations, and lead on the execution of the clients’ measurement plan
  • Adopt appropriate techniques to scientifically evaluate campaign performance and testing results
  • Be the bridge between the client, business users and the data engineering team
  • Deploy test and learn programmes that deliver incremental value for our clients either through onsite CRO or via digital ad platforms
  • Uncover insights to steer campaign optimisation as well as medium-longer term in-depth analysis/research
  • Help shape Mediahub’s data analytics offering by actively exploring and applying new techniques in the field of marketing, consumer research, predictive analytics and machine learning
  • Be a mentor to the more junior members in our team, helping to develop their skills (Python,SQL)

IPG Mediabrands focuses on enhancing client growth through data-driven marketing and media solutions. The company utilizes advanced analytics and technology to create customized media strategies that help clients achieve better returns on their advertising investments. Mediabrands offers services such as media planning, buying, optimization, and content creation, catering to a wide range of clients from large corporations to local businesses. What sets Mediabrands apart from its competitors is its commitment to inclusivity and its ability to adapt to the changing media landscape, ensuring that it meets the diverse needs of its clients. The goal of IPG Mediabrands is to drive client success by delivering effective and tailored marketing solutions.

Company Stage

N/A

Total Funding

N/A

Headquarters

New York City, New York

Founded

2007

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