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Full-Time

Director of Growth Marketing

Posted on 6/27/2024

FreedomCare

FreedomCare

501-1,000 employees

Medicaid-funded in-home care program

Social Impact

Compensation Overview

$150k - $200kAnnually

+ Bonuses

Senior, Expert

New York, NY, USA

Category
Growth Marketing
Growth & Marketing
Required Skills
Google AdWords
Marketing
Requirements
  • Bachelor's degree or equivalent experience
  • 8-12+ years of relevant industry experience
  • Experience in marketing/advertising planning and/or activation
  • Demonstrated success in creating cross-channel campaigns
  • Data-driven and analytical skills
  • Hands-on experience with Google Ads, Meta, Paid Search, Display, YouTube, PMAX, and/or Advantage + campaigns
  • Experience managing vendor relationships
  • Ability to adapt to changing business priorities
  • Strong collaboration skills
Responsibilities
  • Lead performance marketing on various channels
  • Craft and own omni-channel media campaigns
  • Build annual acquisition budgets
  • Evaluate cross-channel spend
  • Establish and surpass acquisition KPIs
  • Test-and-learn new digital and offline channels
  • Translate business growth opportunities into media strategies
  • Utilize consumer insights for marketing strategies
  • Identify and source new growth opportunities
  • Provide media expertise to cross-functional teams
  • Partner with CEO to drive business growth
  • Stay proactive in researching industry trends
  • Meet with outside agencies to ensure performance goals are met

At FreedomCare, we excel in providing a Medicaid-funded in-home care program that focuses on patient empowerment through choosing their caregivers. This not only improves care quality by reducing hospitalizations but also minimizes caregiver turnover by offering instant pay—a unique financial advantage. The workplace fosters a supportive culture, rooted in innovation and dedicated to making meaningful differences in both caregiver and patient lives, making it an ideal environment for those passionate about redefining health care through compassionate, tailored services.

Company Stage

N/A

Total Funding

$75K

Headquarters

North New Hyde Park, New York

Founded

2016

INACTIVE