Responsibilities:

• Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections.
• Employs marketing and promotional initiatives to achieve budgetary volume projections.
• Establishes and maintains positive working relationships with current and potential referral and payor sources.
• Builds and monitors community, customer, payor and patient perceptions of Tender Care Home Health as a high-quality provider of services.
• Provides leadership in strategic planning including identifying opportunities for additional or improved services to address customer needs.
• Maintains comprehensive working knowledge of Home Health markets including government agencies, major payor groups, key referral sources, and competitor’s market positioning.
• Maintain a CRM system.

Qualifications:

• Bachelor’s degree preferred in Marketing, Business Administration, or related field. Applicable experience accepted in lieu of degree.
• Must have  a valid driver’s license, auto insurance and a vehicle in good working order, per Mission Healthcare Standards.
• Current TB test, or willing to receive a TB test upon hire.