Full-Time

Senior Planner

Social

Posted on 9/12/2024

Horizon media

Horizon media

Media agency specializing in advertising campaigns

Consumer Software
Consumer Goods
Entertainment

Compensation Overview

$70k - $85kAnnually

+ Bonus

Senior

New York, NY, USA

Category
General Marketing
Growth & Marketing
Required Skills
Social Media
Data Analysis
Excel/Numbers/Sheets
Requirements
  • 1.5+ years previous paid social media experience
  • Knowledge of advanced analytics and performance media
  • Familiarity with marketing principles, analytics and concepts
  • Strong Microsoft Excel and Microsoft PowerPoint skills
  • Experience buying ads on Facebook and Instagram is crucial, additional platforms preferred
  • Comfort owning and managing budget/investment levels in social media
Responsibilities
  • Lead RFP creation and review of social partners, compile proposal analysis, and drive partner negotiations
  • Oversee and manage buys from set-up to keyword selection, through to targeting buckets, optimization, and pacing/reporting
  • Determine set-up, including testing methodologies, reporting requirements, and optimization requirements, for ensuring full impact and efficiency of each campaign
  • Lead the monitoring and reporting of campaign performance and proactively communicate any issues to internal team and client, when necessary
  • Oversee trafficking and site tagging, follow through to ensure sites are enabled, and functioning properly, QA’ing all pixels
  • QA junior team members work and help provide trainings for seamless execution
  • Issue specs documents and ensure all materials are received from creative agency
  • Work alongside Digital team on post campaign reconciliation and billing
  • Take part in developing strategic social plans in tandem with the Digital & Business Solutions teams
  • Integrate social insights into overall planning process, integrating data, research, and analytics into recommendations
  • Partner closely with other Horizon Next teams (Business Solutions, Investment, etc.) towards 360 relationships, incorporating relevant extensions
  • Participate in team brainstorms to kick off plan and consideration set development
  • Take lead with Supervisor on new vendor discovery and outreach for innovative tactics
  • Monitor trends, tools, opportunities and emerging opportunities within paid social media
  • Create and present media specific documents such as media plans, objectives and strategies decks, and other related functions
  • Combine data analysis and client feedback to pull together recommendations and optimizations; configure, operate, and optimize campaigns to meet client objectives
  • Provide active voice in optimization strategies, proactively communicating challenges and opportunities to both internal teams and clients
  • Use data during and after campaigns to optimize and draw greater conclusions about clients’ business goals and objectives
  • Work with junior team members to parse through large datasets to provide critical thinking and analysis, as well as draw conclusions and discover actionable implications
  • Collaborate with Horizon Next Analytics & Business Intelligence teams to aggregate data and ensure standardization across Next accounts
  • Take lead and refine skills on reporting calls, delivering impactful insights to clients
  • Responsible for providing data for dashboards/Excel trackers, as needed by account, ensuring accuracy and validity of data shown
  • Ensures collaboration with key partners during planning process, including Partners, Creative Agencies and Business Solutions team
  • Collaborate with Supervisor to identify problems and recommend solutions
  • Keep Supervisor updated on the status and timing of deliverables
  • Engage and effectively interact with other Horizon Next departments, i.e. Business Solutions, Traffic, Operations
  • Apply knowledge of current/previous clients’ specific business and industry to enhance and further relationships
  • Contribute to other junior team member(s) development (train Assistant Planners, onboard new Planners)
  • Conduct learning sessions for junior team members on an ongoing basis
  • Participate in interview process for junior team members roles
  • Provide education and training on best practices, media principals, and industry at large

Horizon Media creates and manages advertising campaigns for a variety of clients, including brands and corporations. The company offers tailored media solutions that encompass digital marketing, social media campaigns, and traditional advertising strategies. Clients pay for Horizon Media's expertise in executing effective campaigns, which helps them enhance their visibility and engage with their target audiences. Unlike many competitors, Horizon Media emphasizes diversity, equity, and inclusion in its work environment and campaigns. The company's goal is to amplify the presence of its clients through effective advertising while reflecting the diverse communities it serves.

Company Stage

N/A

Total Funding

N/A

Headquarters

New York City, New York

Founded

2013

Simplify Jobs

Simplify's Take

What believers are saying

  • Partnership with Tropical Smoothie Cafe boosts Horizon's presence in the fast-casual market.
  • Launch of One Horizon positions Horizon Media as a leader in integrated marketing solutions.
  • Strategic partnership with Akkio enhances Horizon's AI capabilities for media planning.

What critics are saying

  • Rapid expansion with One Horizon may strain resources and affect service quality.
  • AI integration with Akkio could face challenges if not meeting client expectations.
  • Sustainability efforts risk being perceived as greenwashing, affecting Horizon's reputation.

What makes Horizon media unique

  • Horizon Media's One Horizon agency offers integrated marketing solutions for impactful consumer engagement.
  • The company leads in sustainability, hosting the annual Sustainable Media Summit in NYC.
  • Horizon Media's commitment to diversity and inclusion sets it apart in the media industry.

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